A recent report from Opera Mediaworks indicates that – for the first time – mobile advertising on Android based devices has passed iOS based advertising on two key indicators.

Already the clear leader in impressions for the past year, in Q1 2015 Android also became the leader in total revenue generated.

See the complete statistics here.
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Every once in awhile we see a mobile-based application that is just so innovative we have to write about it.

And the “Pay-per-Laugh” application from TeatreNeu certainly fits this category.

See how a struggling theater in Spain used iPads and facial (smile) recognition to save their business!
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A study released late last year by Nanigans has revealed that mobile Facebook ads on iOS generate up to 1,790% higher ROI than similar ads run on Android!

Nanigans is one of the biggest buyers of Facebook ads, and this conclusion was reached based on a study of more than 200 billion mobile Facebook ads. more»

Video ads are proving to be an increasingly effective means of communicating with consumers.

However, with consumers now able to view video on smartphones, tablets, PC’s and TV, the question arises as to which platform is the most effective.

This study from IPG Media answers that question clearly: the Tablet is an Awareness Machine like no other. more»

2012 was a great year for infographics about mobile advertising, and this one from the folks over at Miva Merchant is no exception.

The e-commerce piece, subtitled – Portrait of a tablet shopper – provides a real eye-opener into tablet users’ purchasing power. And if these statistics don’t motivate retailers to optimize their sites for tablet use, then it seems there’s little hope to save them. more»

Despite the fact a huge number of us now carry a smartphone in our pocket, mobile advertisers have their sights set higher: the iPad has become the most in-demand platform for the industry.

A new study from mobile ad exchange MoPub showed that while ad prices overall rose 50% in Q4 2012, Android prices went up 54%, iOS ad prices across the board rose 66% with iPad prices being the highest of all. more»

Mary Meeker, a partner at Kleiner Perkins Caulfield and Byers, periodically puts out a paper looking at the most significant trends in the internet and mobile, as well as her view for the likely future.

Her latest work was presented to a group of students at Stanford University in December of 2012. It provides a fascinating overview of two of the biggest forces shaping our lives today. more»

Over the past several years, the Monday following Thanksgiving has been called “Cyber Monday” in the US, as this is the day that many people start their online shopping for Christmas.

With more and more consumers preferring to use mobile for online commerce, Cyber Monday also provides a good measure of the growth of m-commerce, and 2012 proved the importance of mobile. more»

A recent report entitled, Mobile & Tablet e-Commerce: Is anyone really ready?, has found that less than a third of online retailers has a Tablet optimized shopping experience available for their customers.

The report by Zmags, a rich media mobile and social merchandising provider, found that of the top 100 internet shopping sites, most were reliant on their standard web pages to provide an “adequate” experience. more»

Recently is has become clear that two strong consumer trends are starting to merge, which might have a major impact on TV advertising.

A survey in the UK found that over 50% of consumers browse the internet at the same time as watching TV.

At the same time, increasingly tablet devices such as the iPad are becoming the home shopping platform of choice. more»

Tablet devices such as the iPad are rapidly gaining in popularity around the world, and many publishers are now targeting this platform.

Advertising revenue is always a key component of any publishing businesses, so many people would like to understand the effectiveness of advertising on tablets compared to other platforms such as e-readers or even standard paper publications.

A recent survey by market research company GfK looked at this question, and revealed that Tablets can be extremely effective for advertising. more»

Mobile advertising network Greystripe has had a lot of experience running ads on the Apple iPad.

Recently they were willing to share some of the experience gained from the First 100 iPad ads, which showed a greater than average level of consumer interaction.
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The iPad was released less than a year ago, and it has started a wave of tablet computers. But this is still a new phenomenon, and so the market is still learning how people will use these new products.

Now a recent survey of UK consumers by YouGov has shown that nearly a fifth of iPad owners say that they own more than one tablet in their household, and another fifth are considering buying additional tablets. more»

Gartner has released a new forecast which predicts explosive grow in the media tablet market.

Sales of this new product category are expected to grow from about 20 million units in 2010 to over 200 million units in 2014, with changes in regional and product feature mix. more»

An endless stream of denim content with the swipe of your finger

If it is true that the iPad is really just like an iPhone with a larger screen, than innovative brands should be able to combine the interactivity of an iPhone with the graphics of an iPad to come up with a great user experience for marketing.

Now fashion brand Gap has done just that.

In the past Gap has launched iPhone apps to bring GAP fashion to their customers. Now they have teamed with agency AKQA to launch an ambitious iPad application to really take advantage of the beautiful iPad screen. more»

A recent study by Nielsen into consumer habits on the iPad, Kindle and similar devices has found that iPad users are more willing to receive ads and more willing to pay for content than users of other devices. more»

A recent survey of iPad users in the UK has shown that the iPad is users’ favorite device for reading newspapers, magazines, and books.

However, only 16% of iPads are regularly used outside of the home.
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Having already sold 3 million units, the iPad has undoubtedly become the must have gadget of the year.

But who are the iPad users?

Yahoo has posted a number of articles on their blog looking into who is visiting Yahoo from an iPad, and it is not exactly who you might think.
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AdMob has been very much in the news over the past few weeks – being acquired by Google, testing new geo-targeted ads, releasing a new SDK to support the iPad, and updating their AdWhirl optimizer.

Taking a look at all these latest activities gives some idea of where this mobile advertising pioneer company is heading. more»

One of the biggest controversies surrounding the recent iPhone and iPad announcements has been the lack of support (actually the “prohibition”) of Flash authored apps on the Apple platforms.

Now mobile ad network Greystripe has entered the fray, partnering with Adobe to help advertisers use Flash ads in the iPhone and iPad platforms.
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Apple’s ad platform subsidiary Quattro Wireless has recently been communicating with clients touting a new service that they have launched called Verification of iTunes Purchase (ViP). The service will provide special proprietary tracking information to app developers who use iPhone ads. more»

In a special ‘developer preview’ session recently, Apple unveiled its plans for the future of the iPhone.

The iPhone OS 4 will be the biggest revision to the iPhone since it was launched, offering many innovative new features.

One of the most important of these is iAd, the mobile advertising ad platform intended to put Apple in control of in-app advertising.

In this article we’ll look at the special features of iPhone 4 and what they will bring to consumers, plus how iAd is likely to effect advertisers, publishers, consumers, as well as the overall mobile advertising and marketing industry. more»

Over the past two weeks, Apple has made three major announcements that may have a far reaching impact on the mobile world.

#1 – The launch of the iPad, the new tablet device that some think will revolutionize the way the world consumes media.

#2 – The announcement of iAd, Apple’s new built-in mobile advertising system for serving ads in iPhone & iPad apps.

#3 – A preview of iPhone 4, the new operating system for the iPhone.

Now that the dust has settled a bit, we look at these products to separate the hype from the reality and see what the longer term implications are for mobile, media, and marketing. more»