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MobiAD Archives


Looking into the future:
Mobile & Internet trends 2014

mobile&internet-trendsThe pace of technology change and consumer behavior change is so rapid these days that it is very difficult to keep up to date with all developments in the market.

If you only look at one report this year on developments in the market, we highly recommend that you look at this one – Mary Meeker‘s annual presentation about the key trends in the internet and mobile world.

The presentation covers a wide variety of topics including mobile advertising, wearables, apps, content distribution, IPO’s, healthcare technology, and lots more, and not only provides thought provoking insights, but also detailed numbers to back them up.
more»


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Facebook Mobile Advertising:
ROI on iOS 1,790% higher than on Android

roi.jpgA study released late last year by Nanigans has revealed that mobile Facebook ads on iOS generate up to 1,790% higher ROI than similar ads run on Android!

Nanigans is one of the biggest buyers of Facebook ads, and this conclusion was reached based on a study of more than 200 billion mobile Facebook ads. more»


31.01.2014    Tags: , , , , ,
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Dozens of Android apps infected with virus

android_virus2.gifDozens of Android apps have been found to be infected with a virus, it has emerged. The malware, named BadNews, has been discovered in 32 apps on the Google Play store, from four different developers.

The effected apps have been downloaded between two and nine million times, according to Google Play statistics – although not all of these downloads will be the malware-infected versions. more»


20.06.2013    Tags: , ,
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iPad Ad Unit Most Popular With Advertisers

ipad_ad_unit.gifDespite the fact a huge number of us now carry a smartphone in our pocket, mobile advertisers have their sights set higher: the iPad has become the most in-demand platform for the industry.

A new study from mobile ad exchange MoPub showed that while ad prices overall rose 50% in Q4 2012, Android prices went up 54%, iOS ad prices across the board rose 66% with iPad prices being the highest of all. more»


27.01.2013    Tags: , , ,
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A Surprising Look At The Future:
Mobile & Internet Trends 2012

2012-internet-trends5.gifMary Meeker, a partner at Kleiner Perkins Caulfield and Byers, periodically puts out a paper looking at the most significant trends in the internet and mobile, as well as her view for the likely future.

Her latest work was presented to a group of students at Stanford University in December of 2012. It provides a fascinating overview of two of the biggest forces shaping our lives today. more»


16.01.2013    Tags: , , ,
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Opera Releases First State Of Mobile Advertising Report

opera-software-small.jpgOpera has launched its first State of Mobile Advertising report, highlighting key data and trends in the industry across the globe.

Apple’s iOS came top of the list for eCPM (effective cost per thousand impressions) with an average of $2.85, above Android’s $2.10 and far beyond Windows Phone at just $0.20. more»


02.10.2012    Tags: , , ,
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Dell Finds Mobile Purchases 25% Higher Than Online

dell-logo.pngSome people in the e-commerce industry have expressed the opinion that shoppers will be less likely to buy expensive products on mobile than they are online. Screen size and security are usually given as reasons.

However – in what is definitely good news for the mobile commerce industry – recent data from Dell shows that consumers are actually spending more over mobile than internet. more»


30.01.2012    Tags: , , ,
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Forecast 2012: Smartphones to Overtake Feature Phones In US Market

android-or-iphone.jpgAn interesting white paper published by Media Buying platform Ads Mobi and written by mobile research company Mobile Squared has predicted that Smartphones will overtake Feature phones during 2012 in the US. more»


22.12.2011    Tags: , , ,
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Innovative Cooking App Uses
“Gesture Control Technology”

hand_wave.jpgThere are lots of cooking apps around, but only one that lets you control the cookbook with a wave of your hand!

My Kitchen Table, a new cooking app from personal media company TigerSpike in partnership with Ebury Publishing brings together great recipes with innovative technology to improve the cooking experience. more»


30.11.2011    Tags: , ,
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Android Continues As Dominant OS

android-_1.gifThe latest Millennial Media Mobile Mix Report has seen impressive growth for Android devices, growing 15% month-on-month and remaining the number 1 OS on the Millennial network for the 8 consecutive month.

The success with the Android OS has also seen manufacturers of Android devices perform well with Samsung growing by 28%. more»


04.09.2011    Tags: , ,
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Android vs. iOS:
Which Wins for Mobile Advertising?

apple_vs_android_inneractive.jpgA lot has been written recently about the competition between Apple and Google, and more specifically about the competition between devices built for Apple’s iOS, and Google’s Android platforms.

Inneractive is a premier mobile ad mediation provider, with coverage in over 200 countries. They have put together a very informative infographic which compares the specific performance of mobile advertising on these two leading platforms. more»


24.07.2011    Tags: , , ,
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Millennial: Android Ad Revenue Beats iPhone Ad Revenue For First Time

androidbeats-iphone-v2.gifThe latest release of US mobile ad network Millennial Media’s monthly Mobile Mix report had some surprising news: for the first time ad revenue from Android devices was greater than ad revenue from iPhone devices!

Overall smartphone share continued to grow at the expense of feature phone share, and Apple’s iOS remained the largest share of the smartphone impressions. more»


27.10.2010    Tags: , , ,
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Corona Sees Strong Results From Interactive iPhone ads

corona-2-bottles.gifGetting access to accurate campaign results information is usually very difficult – most brands prefer to guard this information as a competitive edge.

However, recently Crown Imports (importer of Corona beer), mobile ad network Greystripe and market research firm ComScore have joined together to announce the results of Corona’s recent “Win a Beach Getaway” campaign which ran across Greystripe’s mobile advertising network.

The numbers show the campaign was very effective at increasing in both brand awareness as well as purchase intent.
more»


17.10.2010    Tags: , , ,
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Gartner: Android Overtakes iPhone OS

android-beats-apple.gifResearch company Gartner has announced that Google’s Android Operating System (OS) has overtaken Apple’s iPhone OS and become the world’s third most popular OS.

Android sales represented 17% market share during Q2. more»


05.09.2010    Tags: , ,
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Microsoft’s Mobile Strategy –
Will Windows Phone 7 Save The Day?

msft_crystalball.jpgOver the past several months, as the battle for the future of the mobile marketplace has heated up, much of the conversation has focused on Apple and Google, while less attention has been paid to the other two giants in this area – Microsoft and Nokia.

In this article, we’ll look at some of the recent moves by Microsoft related to mobile and mobile advertising to see what may be in store for this high profile company.

They have a long track record of success in technology businesses and big ambitions in the mobile area, but given their recent missteps in mobile, time may be running out. more»


27.07.2010    Tags: , , , ,
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75% Of Mobile Audience Prefers Ad-Funded Apps

smiley_phone.gifIf people still have doubts about the public acceptance of mobile advertising, a recent market study from JiWire reports that that mobile users overwhelmingly are willing to accept mobile advertising in return for having free applications.

Understanding the trends, consumption patterns, and preferences is key to making good use of a communications medium, and this report looks at not only acceptance of advertising, but also application usage, acceptance of location-based ads, and iPad purchase intent. more»


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First iAd Campaigns Come To iPhone

6a00e55225079e883401347fde2b9a970c-800wi.jpgWith Apple launching its new iAd network last week, and the first few advertising campaigns using iAd popping up, it is time to have a look at whether these campaigns are delivering on the anticipation. more»


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Adobe versus Apple Update:
Now Greystripe Is In The Mix

adobe_no-flash.jpgOne of the biggest controversies surrounding the recent iPhone and iPad announcements has been the lack of support (actually the “prohibition”) of Flash authored apps on the Apple platforms.

Now mobile ad network Greystripe has entered the fray, partnering with Adobe to help advertisers use Flash ads in the iPhone and iPad platforms.
more»


08.06.2010    Tags: , , ,
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Apple Reveals Special ViP Tracking Service for iAd

iad-logo-140.gifApple’s ad platform subsidiary Quattro Wireless has recently been communicating with clients touting a new service that they have launched called Verification of iTunes Purchase (ViP). The service will provide special proprietary tracking information to app developers who use iPhone ads. more»


19.05.2010    Tags: , , , ,
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A Big Month For Apple:
The Future of iPhone & iAd

In a special ‘developer preview’ session recently, Apple unveiled its plans for the future of the iPhone.
final-combo2.jpg

The iPhone OS 4 will be the biggest revision to the iPhone since it was launched, offering many innovative new features.

One of the most important of these is iAd, the mobile advertising ad platform intended to put Apple in control of in-app advertising.

In this article we’ll look at the special features of iPhone 4 and what they will bring to consumers, plus how iAd is likely to effect advertisers, publishers, consumers, as well as the overall mobile advertising and marketing industry. more»


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iPhones Are Less Than 10%, But They Matter!

luke-closeup.jpgLuke Janssen is the Founder and CEO of TigerSpike, a leading global mobile agency.

A major point of discussion with TigerSpike clients these days – especially those with smaller budgets – is the best strategy for mobile apps.

In this article Luke shares the advice he has been giving his clients about why apps are important, and which platforms are key. more»


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Augmented Reality Helps Consumers Find Local Shops

iphone-yell-140.jpgCertain consumer services have been around for many years, and yet manage to evolve with the times and stay current.

The Yellow Pages is one such service. When it began almost 50 years ago, it was a book that consumers could use to find local businesses. As the internet boom took off, Yell.com became popular, and as mobile internet grew, an iPhone app was launched.

And now Yell has upgraded their iPhone application to include Augmented Reality, providing the most up to date way for people to find their local businesses.
more»


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Green Marketing: VW Launches Fuel Efficiency iPhone Game

vw_logo2.jpgVolkswagen has launched its fourth iPhone game called “Volkswagen Think Blue Challenge.

In keeping with today’s greater awareness of environmental impact, the game aims to promote the fuel-saving capabilities of VW’s Polo and Polo BlueMotion cars. more»


25.03.2010    Tags: , ,
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Interactive Beauty App
Builds Brand Loyalty For Lancome

lancome_face.jpgFew things are as personal for women as the beauty products they use. And so marketing for make-up companies is all about establishing a personal connection between the brand and the consumer.

To help build this relationship, leading French cosmetics company Lancôme used both an iPhone app as well as social media to launch “Declare Indigo“, the new fall line of make-up by Aaron de Mey, Lancôme’s Creative Director of Make-up.

The iPhone app lets women try out the new color combinations, get make-up tips from Lancôme experts, and even share their creations with their friends! more»


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Indonesia Update: Growing Fast, Going Mobile

indonesia.jpgNew information released from global ad network InMobi shows that the Indonesian mobile market is growing fast and is very mobile internet-centric.

Plus, the iPhone is not at all the favorite smartphone in the market! more»


11.11.2009    Tags: , , ,
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Google Upgrades Analytics To Improve Mobile Site Measurement

google_analytics.gifOnce you have built a mobile website, it’s vitally important to keep track of how its being used, how many people are visiting, etc. This is the field of mobile analytics.

One of the most popular analytics packages for the web is Google Analytics, and now Google has announced a series of upgrades so that it works on mobile sites as well. more»


27.10.2009    Tags: , , ,
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iPhone Users Buy More Apps Than Android Users

android_vs_apple.gifAdMob has released a very interesting study about how iPhone and Android users behave towards mobile applications. They found that the Apple Apps Store gets twice as many paid app downloads per user as the Android Market, and that 90% of the ‘discovery’ activity takes place on the mobile, not on the internet.

Download the full study. more»


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Senior iPhone Developer

Position: Senior iPhone Developer (26)
Location: Soho, London, UK
Company: An ambitious iPhone Development Agency

The Role:
They are looking for an experienced iPhone application developer, ideally with creative design skills, to join the technical team and take a lead role in the development of iPhone applications for some major media brands. This is initially a contract position but there is the potential for a transition to a permanent role. more»


16.08.2009    Tags: ,
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Hungry For A Pizza? Use Your iPhone!

pizzahut_logo.gifYou would think ordering a pizza is pretty straightforward. But even this simple task now has a dedicated iPhone application!

Pizza Hut, one of the world’s largest chain of pizza restaurants, has come out with a special iPhone app that let’s you design your own pizza, order it from a nearby store, and then play a game while you wait. more»


29.07.2009    Tags: ,
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AdMob Reports On Global Spread Of iPhones

global1.gifGlobal ad network AdMob has released their latest mobile metrics report, which analyzes the over 8 billion ad requests that AdMob receives each month.

The report indicates that close to half of all iPhones are now located outside the US. It also indicates that requests from Android phones have grown 25% since last month, and are now ahead of Microsoft Windows Mobile. more»


26.07.2009    Tags: , ,
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Is “Ring Back Advertising” The Future For Google?

google_logo.gifRecently Google has been moving beyond its traditional areas of activity into territory more related to telephony. The beta launch of Google Voice a few weeks ago was a big step in that direction.

The question of course is how will Google generate a profit from these activities. The recent publishing of a Google patent application titled “Ringback Advertising” may give a good indication. more»


20.07.2009    Tags: , , ,
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iPhone 3.0 & iPhone 3GS – A Quick Overview

iphone_landscape.gifTo great fanfare, Apple recently released details about their new mobile operating system – iPhone 3.0 – and the newest handset, the iPhone 3G S.

New features such as in-application purchasing, push notification, access to location based information and a built-in compass mean that this new combination can provide an even more powerful means for brands to communicate with consumers.

Luke Janssen, CEO of mobile agency TigerSpike, has reviewed the new iPhone from the perspective of mobile marketing – read the review to get a good understanding of the implications of this major announcement. more»


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Consumer Satisfaction Study: iPhone Is Top Smartphone; LG Is Top Traditional Phone

iphone_1.jpgJ.D. Power and Associates, the US based consumer research firm, has released a “consumer satisfaction” study which analyzes how consumers feel about their mobile phones.

Consumers rated Apple‘s iPhone as the top smartphone, and LG as the top traditional mobile phone. more»


27.05.2009    Tags: , ,
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Coke To Advertise In Popular iPhone Game

coke-can.gifGamevil, the LA based mobile games publisher, has announced an extension of their partnership with the Coca-Cola company.

A new version of their best selling Baseball Superstars game will include Coke ads throughout the stadium.
more»


12.05.2009    Tags: , ,
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Consumer Insight Study – Fast Food, PC’s, TV, And Cinema

consumer-insight2.gifGreystripe, the ad-funded mobile game distribution company, has released their latest “Consumer Insight” study.

The study gives an in-depth demographic view of the iPhone consumers seen on the Greystripe network during the first quarter of 2009 and provides information about consumer behavior preferences for a range of product categories, including fast food restaurants, PC’s, television, and cinema – all categories which are advertised on mobile.

more»


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AdMob Reports Strong Growth Of Android Phones

AndroidAdMob has released their network data report for March, 2009. The report shows that worldwide requests on the AdMob ad network grew 17% from a month earlier to 7.7 billion.

The report takes a detailed look at the growth of Android based phones, and also reveals that 50% of all ad requests from iPhone and Android devices come from applications! more»


26.04.2009    Tags: , , , ,
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Google Continues Mobile Drive By Launching “Product Search” Feature For Android and iPhone

google_logo.gifSeveral months ago, Google CEO Eric Schmidt said he believes that Google may eventually make more money from mobile than it does on the desktop. Just this week Google took another step towards enhancing its mobile offering by bringing their “Product Search” feature to iPhone and Android. more»


26.04.2009    Tags: , , ,
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TODAY Show Launches iPhone App

today_show_logo.gifAmerica’s most popular morning televison program, The Today Show, has launched an iPhone application in partnership with Zumobi. The app will offer millions of consumers access to the program’s leading news, entertainment and lifestyle content, right from their mobile device. more»


24.04.2009    Tags: , ,
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Microsoft Eyes iPhone Ad Network

microsoft_logo_round.gifAlthough Microsoft has not really profited at all so far from the iPhone phenomenon, they may have their eyes on a different way of making money: providing the ad network that will serve ads into iPhone applications.

In an interesting post this week over at FT.com/Techblog, Chris Nuttall discusses this possibility and reports on a conversation he had with the head of Microsoft’s Massive marketing division.
more»


29.03.2009    Tags: , ,
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AdMob Metrics: Global Smartphone Update

admob_iphone.gifAdMob has released their latest network metrics report, with AdMob seeing 6.6 billion requests overall for the month of February.

This report also focuses on smartphones, where the iPhone is now seen as having 33% of worldwide smartphone traffic (50% in the US), and with Android representing 5% of the market.
more»


27.03.2009    Tags: , , , ,
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Universal Pictures Uses iPhone “Interactive Movie Trailer” To Launch New Film

unborn_main.gif

For the launch of their new horror film “The Unborn”, Universal Pictures has turned to mobile as a great way to communicate with their target audience, and to provide them with entertaining content they can enjoy no matter where they go. more»


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Unilever’s AXE Reveals Effectiveness Of iPhone “Flash” Ad

axe_determinator.gifAd network Greystripe has released very encouraging metrics about the effectiveness of a new ad campaign for Unilever’s AXE products, including a 15% lift in intent to purchase.

The campaign utilizes new Greystripe technology that translates Flash applications into formats that can run on the iPhone. more»


11.02.2009    Tags: , ,
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Universal Pictures’ Despereaux Gets iPhone Mobile Site

desperaux.gifMinick has launched an iPhone specific mobile site for the Universal Pictures animated film The Tale of Desperaux. The move was prompted by iPhone becoming the top visiting browser to the existing Desperaux mobile site. more»


19.01.2009    Tags: ,
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Amobee To Support Android & iPhone

amobee_logo_best.gifAmobee Media Systems has extended its mobile advertising platform to support handsets built on Apple’s iPhone and Google’s Android operating systems. Phones based on these two are rapidly becoming very popular, especially with a demographic that is attractive to advertisers. more»


19.01.2009    Tags: , , ,
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Ads For Free iPhone Apps Have 10x The Conversion Rate of Paid Apps

admob_iphone2.gifAdMob has introduced a new functionality which lets advertisers of iPhone apps track the conversion rate of ads. Indications are that conversion rates for free apps are 10x that of apps that must be purchased. more»


19.01.2009    Tags: , ,
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Interactive Video Ads Arrive on The iPhone

rhythm_logo.gifRhythm NewMedia, a pioneer in mobile video advertising, announced a new iPhone video ad unit, which for the first time provides in-video interactivity. The iPhone’s unique touch characteristics allowed Rhythm to overlay TV style ads with touchable buttons that activate a call, SMS, a website, a map of local dealers, or another video. Lincoln and Pepsi have signed up as the first advertisers for this new ad unit. more»


29.10.2008    Tags: ,
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Google Rumor: Special Feature to Target iPhones

iphone_google.gifAn interesting article in AdWeek recently reported that Google has been showing agencies a new search ad option that can target iPhone users. Although Google has not confirmed these ad options, they have said that the idea has been under consideration. The concept is that advertisers would be able show specially designed ads when a search request is received from an iPhone user. more»


17.10.2008    Tags: ,
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AdMob Launches iPhone 3G Ad Solution and Gives $1 Million To iPhone Developers

iphone_3g.gifFollowing the recent launch of the 3G iPhone, AdMob has come out with a new “ad unit” to support the device. They also announced several key brands that are launching ad campaigns, and have pledged $1million to iPhone deveopers. more»


24.07.2008    Tags: ,
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Ad-Funded Gaming Comes to iPhone

iphone_game.gifThis seems to be the week for iPhone news. Just as Apple launched their 3G iPhone and the iPhone App store (where iPhone users can go to find, buy, and download iPhone applications), Greystripe announced they are bringing ad-funded gaming to the iPhone platform, and making it easy for iPhone game developers to tap into Greystripe’s distribution network. more»


12.07.2008    Tags: ,
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Ad Infuse and Smaato Partner for In-App Advertising

adinfuse_smaato2.gifSmaato and Ad Infuse have announced a partnership to provide in-application advertising solutions for advertisers, publishers and mobile operators. The partnership will see Ad Infuse’s adInMotion platform connected with Smaato’s SOMA platform in order to enhance both companies reach. more»


26.06.2008    Tags: ,
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