QR Codes have been a piece of the mobile marketing world for quite awhile, and we have reported on them extensively over the years.
Now that smartphones have become the most popular device in many countries, QR codes are even more attractive to marketers.
Here is an infographic from Unitag which shows the benefits of using QR codes, what customers expect from, and more. more»
Japan’s biggest mobile operator, NTT Docomo, have launched a new app that allows real-time translation enabling Japanese to speak to foreigners over the phone with both users speaking in their native tongue. more»
Having already sold 3 million units, the iPad has undoubtedly become the must have gadget of the year.
But who are the iPad users?
Yahoo has posted a number of articles on their blog looking into who is visiting Yahoo from an iPad, and it is not exactly who you might think.
It is common knowledge that Japan leads the way in the development of mobile value added services. But with an already saturated mobile sector, what are the chances of a western Operating System making it big in Japan?
According to an article by Levi Shapiro published in RCR Wireless, they are pretty good. He explains that Japan’s saturated market means that operators are forced to innovate in order to try and gain market share. more»
Juniper Research has released its latest report on the mobile ticketing industry, in which it predicts that by 2014 nearly 15 billion tickets will be delivered to consumer’s mobile devices. more»
Japanese start up Tonchidot, the company behind the very popular Augmented Reality browser Sekai Camera, has announced a new round of financing totaling $4 million.
The funds were raised from DCM and existing investor ITOCHU Technology Ventures, and will be used to continue development of Tonchidot’s AR products. more»
David Rosenberg has written an interesting article over on CNET news.
He describes how the new Wii-no-ma service that Nintendo has launched in Japan is being used to promote a combination of gaming, family social networking, and advertising. more»
The “World’s Worst War” is a mobile campaign that ran in Japan to launch a line of spicy new snack foods. It is one of the best examples of a mobile campaign that truly engaged its audience to build a brand. It is fun, it had interesting characters, and a great viral element.
This campaign began almost a year ago, and you may have heard about at a conference, from a colleague, or seen it in an awards list. But it’s worth looking in a bit more detail to see how the campaign ran and to understand just how engaged a customer base can be. more»