Yesterday Facebook‘s IPO valued the company at over $100 billion, the third largest IPO is US history.

Now that Facebook is a publicly traded company, there has been a lot of analysis about Facebook’s business prospects. With an increasing percentage of people accessing Facebook over mobile, and with advertising being the majority of Facebook’s revenues, clearly the topic of how Facebook will fare in mobile advertising is worth examining.

Kevin Fitchard has posted an interesting article on GigaOm which argues that Facebook cannot simply build a mobile ad business, it must actually help develop and change the overall industry if it is to be successful. more»

Mobile ad network Velti, has raised over $150 million during their Initial Public Offering in the US. becoming the first big mobile advertising company to go public.

This is another important milestone in the development of the mobile ecosystem as it shows that the market is now maturing with companies that our large and stable enough to go public. more»

Two trends have been very clear over the past year:
1) Facebook is becoming extremely popular on mobile, and
2) Facebook is focusing a lot of energy on building up their advertising capabilities and revenues.

So really it should come as no surprise that Facebook has recently acquired a mobile advertising company to help them advance both these efforts. more»

The mobile advertising market continued to heat up recently, with Apple‘s acquisition of Quattro Wireless, a mobile ad platform and network company.

This move follows only weeks after global internet search company Google acquired rival ad networkAdMob. more»

As mobile applications become a larger part of the overall mobile marketing environment, it is important for publishers and brands to be able to understand consumer traffic and usage of apps.

comScore – a company that provides internet and mobile internet measurement services – has teamed up with app measurement company Flurry to do just that. more»

Ending several months of rumors and speculation, mobile measurement company M:Metrics has agreed to be acquired by internet measurement company comScore for a reported $44.3 million plus options on 50,000 shares of comScore. more»

Vodafone has announced that it has agreed to buy ZYB for 31.5 million Euros. The Danish company operates a social networking and online management tool that allows mobile phone users to share their contact, calendar and location information as well as providing network back up capbility. more»

The rest of the world’s financial situation maybe tenuous, but there is still money flowing in the area of mobile advertising. The past couple of weeks has seen continued activity in the acquisition and funding of mobile technology companies, as bigger players work to build up their capabilities in anticipation of the rapid growth of mobile ad revenues. more»

In the past week, the internet giants Microsoft and Google both took major steps in their competitive race, each trying to rapidly build up their capabilities in the digital advertising area. more»