The Mobile Marketing Association (MMA) announced over the summer that it had secured initial funding of $1 million to launch new research into the ROI that mobile provides marketers.

Smart Mobile Cross Marketing Effectiveness (SMoX.me) will focus on the return on investment that mobile contributes to the marketing mix, and will test campaigns to determine the relative economic value of investing in mobile as opposed to traditional marketing areas. more»

Most of the discussion over the past several years around mobile marketing has centered on the use of mobile for B2C (Business To Consumer) marketing, with big consumer brands often taking the lead.

However, there is a growing realization in industry that mobile is not limited to B2C, but in fact can be very useful in B2B (Business To Business) marketing as well.

Take a look at this whitepaper from the Mobile Marketing Association (MMA) which explains how B2B marketers can best make use of the mobile channel. Well you can check makersfestival for more info.
more»

Sao Paulo: 18 August, 2011
London: 4-5 October, 2011
Los Angeles: 17 November, 2011

The Mobile Marketing Association Forum series has become the leading global platform for brands, agencies and publishers to share their experiences and success in mobile marketing. more»

The Mobile Marketing Association (MMA), has published the 5th edition of its “Mobile Advertising Guidelines” report that is designed to provide broad industry standards and best practises.

The MMA is soliciting comments on these guidelines, as well as two other documents focused on emerging opportunities in mobile marketing. more»

According to a new survey conducted jointly by the ANA (Association of National Advertisers) and the MMA (Mobile Marketing Association), 88% of marketers intend to use some form of mobile marketing in 2011. In addition, 75% intend to increase their budget for mobile initiatives by an average of 59%. more»

Implementing an effective mobile marketing program which runs across operator networks can be a difficult task.

The Mobile Marketing Association’s U.S. Consumer Best Practices Guidelines provides marketers with a guide to implementing mobile shortcode programs. more»

The MMA has released its latest “Consumer Briefing” report into mobile donations in the UK, French and German markets.

The report shows that in some countries, mobile is already the most popular way for people to donate to a charity. more»

Ringback tones are a very phone centric form of advertising – there is really no parallel in print, online, or TV.

If you have ever wondered what these are, or wanted to understand more about how they work and the right way to implement a RBT system, then take a look at this whitepaper from the Mobile Marketing Association. more»

The Mobile Marketing Association (MMA) today announced that global CEO and President Mike Wehrs will resign effective December 31, 2009.

Mike has led the association for the past year and will continue on as Special Advisor to the MMA board until June 30, 2010. more»

November 17, 2009
Los Angeles, US

The Mobile Marketing Association Forum in Los Angeles is a unique event for the mobile community, as it hosts the Annual MMA Global Awards Ceremony and Dinner and brings together attendees from agencies, brands, carriers and other members of the global mobile marketing ecosystem. more»

Recently the Mobile Marketing Association (MMA) held their annual European conference in Berlin. Close to 200 people attended to learn about mobile marketing and to discuss future developments in the industry.

In this opinion article, Mike Wehrs, CEO of the MMA talks about the key results of the conference.
more»

The Mobile Marketing Association (MMA) has opened a public review period for the next version of their Global Mobile Advertising Guidelines.

The review period is open to the public, and will run through 31 August, 2009. (the proposed guidelines are downloadable here). more»

In a move intended to help protect mobile consumers from misleading advertising and commercial practices in the mobile environment, the Mobile Marketing Association (MMA) has opened a special membership program targeted at mobile affiliate marketers. more»

The Mobile Marketing Association (MMA) has named its Regional Officers and Global Board of Directors and Officers for 2009-10.

Individual boards were named for Asia-Pacific, Europe, Latin America and North America, and are made up of representatives from companies such as iLoop Mobile, CNN, The Hyperfactory, Ogilvy, Isobar, comScore, Mobilera, AdMob, Microsoft, Hanzo, Wunderman, Nielsen, Millenial Media, and Coca-Cola. more»

The MMA (Mobile Marketing Association) has announced that the top 4 US mobile operators (Sprint, T-Mobile, Verizon, and AT&T) have agreed to incorporate their “mobile marketing guidelines” into the MMA’s best practices guidelines.

This should make it much more efficient for brands and agencies to launch mobile campaigns, with industry savings estimated at over $200 million per year. more»

The Mobile Marketing Association (MMA) (www.mmaglobal.com) has released the first version of its Global Mobile Measurement Ad Currency Definitions. The definitions are designed to create consistency across the industry and to serve as the basis for the development of future mobile ad guidelines. They cover 4 key topics: Ad Impressions, Streaming Video Advertising, Rich Media Ad Impression and Click Measurement. (available for download). more»

The Mobile Marketing Association announced the winners of the Global Mobile Marketing Awards at a gala dinner in San Diego. Read the complete list is here. more»

The Mobile Marketing Association (MMA) has announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards. The awards honor the companies who are successfully utilizing and leading the adoption of the mobile channel for marketing purposes. See the complete list. more»

The Mobile Marketing Association (MMA) has released a new white paper on Mobile Search. The paper gives an overview of search, how it differs from web-based search, and the opportunities it provides for marketers and mobile operators. (download) more»

The Mobile Marketing Association (MMA) has just released its “Global Code of Conduct”, intended to guide companies within the mobile ecosystem so that they can effectively and responsibly leverage the mobile channel for marketing purposes, whilst always protecting the consumer experience. more»