Today’s smartphone users are spending an ever increasing amount of their time and attention on mobile apps – it seems the demand for apps is unstoppable.

But although users clearly love apps, it is getting harder and harder for app marketers to get noticed in this highly competitive market.

In order to understand more about the dynamics of app discovery and engagement, Google ran a very interesting study on consumer app acquisition and usage behavior.
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There are many reasons why a mobile app publisher may want to understand deeply the profile of their user base: to plan acquisition ads, to steer development efforts, or to help sell advertising to brands.

Based on close to 80 billion app downloads, mobile analytics company App Annie has released a new tool that helps publishers to gain these key insights.
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Mobile apps versus mobile web: which has better engagement, which do customers prefer, which is better for advertising – the debate seems to go on forever.

A recent study from Medialets tries to answer at least the advertising part of this question.

Based on over 300 billion ad data points from the first 6 months of 2014, this report shows that mobile apps yield a much higher CTR than web!
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Mobile App Marketing is becoming a big business, and the entry of Twitter into this market will only accelerate it even further.

This is a topic that will become ever more important to marketers. Here is an infographic and a white paper that explain The Essentials of Mobile App Marketing as well as highlighting some of the benefits of using of social media for mobile app marketing.
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One of Facebook‘s most important revenue streams is the advertising of mobile apps, helping developers convince users to download their new apps.

Recently Twitter began offering a similar service, allowing app developers access to Twitter’s 250 million users across the world.
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This summer in Brazil, Nivea wanted to expand their engagement, particularly with mothers, and particularly related to sun protection products.

The result is one of the most interesting campaigns we’ve seen for quite some time, combining a branded mobile app with a disposable location tag to provide parents with peace of mind at the beach this summer.
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One of the top objectives of advertisers has always been to increase the relevance of a particular ad to the specific consumer who is receiving the ad.

Zample is a new start-up that is helping brands increase the relevance of their advertising by listening to – and automatically recognizing – the media which surrounds a consumer. This information can have great value for mobile app publishers, and may spawn some interesting new marketing services. more»

These days many companies are launching mobile apps as part of their marketing and customer relationship strategy. These companies are from all sectors: fashion, food, sports, FMCG, travel, etc.

For most of these companies, it is the first time they have ever released a software product. This study gives some hard numbers on why making sure a app works right is so critical. more»

We all know that smartphones are involved in a rapidly increasing share of our daily activities: from social interactions on Facebook, photo-taking and sharing, m-commerce, to playing games, mobile touches all parts of our life.

This infographic from New Relic points out some very interesting facts about how consumers are using the 1 billion smartphones in the world. more»

22 to 23 October, 2013
London, UK

Developer Conference & Exhibition: Now in its 4th year, Apps World has grown to be one of the leading global multi-platform events in the mobile industry. more»

Now, for the first time, they’ve reported a net income of $64 million – citing their increased focus on mobile platforms for the turnaround.
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However, a new report from mobile interaction specialists Tyntec highlights the potential and importance of text-based marketing, especially for app developers that are trying to build an audience and demand for their app.
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Kimberly Clark, the company behind Huggies Pull Ups, has created a free app to help children and their parents work together through this special event. more»

When Ubisoft was preparing to launch their Wii game “Just Dance 3“, one of their key objectives was to broaden the target of the Just Dance series beyond their traditional core customer base of teenage girls.

Widening the audience for the games meant finding a way to market to non-traditional Just Dance fans, and it turned out that using a mobile app was a great way to go! more»

London and Seattle-based tech company nFluence have announced the release of dealBoard 2.0, the follow-up to its original app released in January.

dealBoard collects information on what brands consumers like, and delivers them daily deals based on this – like a more user-specific Groupon or Living Social. more»

Mobile Payments has been receiving an increasing amount of attention in the media recently, both for mobile commerce and for person-to-person money transfers.

Two recent product launches in the UK of Barclaycard Pingit and O2’s mobile wallet have raised public awareness even more.

Here we take a look at the functionality offered by these apps, and how well they actually perform in today’s real world.
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Walmart and Target are two of America’s largest retailers. And each has achieved massive penetration with their branded mobile apps.

However, they have adopted very different strategies to achieve this success.
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2 to 3 October, 2012
London, UK

Apps World brings together app Developers, MNOs, Marketing Managers and Tech Providers to address the challenges of delivery, development and design of apps across multiple platforms. There are lot of things about this techie world that you can know at cheapmotorhomes. more»

2011 was an eventful year, with big changes in the mobile industry, and 2012 promises to be even more exciting.

Mobile ad mediation provider inneractive have published an interesting end of year review on their blog looking into the lessons that they have learned in 2011 and how companies can maximize revenue from mobile apps in 2012. more»

A recent survey in the UK by the Internet Advertising Bureau (IAB) has found that the value of mobile transactions is rapidly increasing, although the overall uptake of mobile commerce remains relatively flat.

During the past year, the average value of mobile transactions has risen from £12.20 to £17.49, an increase of 43%. more»

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When mobile apps first appeared, they took the mobile industry by storm, and offered a level of interactivity, engagement, and entertainment never before achievable on a mobile.

However, over time the speed and capability of the mobile web has greatly improved, and now many marketers are wondering which is the best approach to take.

This guide from the MMA shows marketers how they can combine mobile apps and the mobile web to create campaigns that are more effective and have greater reach than if they used only one of the channels. more»

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Recent research has documented a strong consumer preference for free, branded apps.

A study commissioned by the Association of Publishing Agencies (APA) has found that 73% of iPad users prefer to download free branded apps rather than pay for non-branded equivalents. more»

One the biggest consumer trends in television these days is the rapid growth of the “Dual Screen” experience. In other words, viewers who use a mobile or a PC at the same time as they watch a normal show on TV to augment the TV experience.

Building on this new consumer trend, global beer brand Heineken has launched what they claim to be the first “dual screen” mobile marketing campaign around the 2011 UEFA Champions League tournament.

Heineken’s Starplayer app is a real-time mobile game that gets fans engaged with the brand and their favorite football team at the same time. more»

GSM Association has announced the finalists for its 16th Annual Global Mobile Awards to be held in February during the Mobile World Congress in Barcelona.

In the Best Mobile Advertising and Marketing category, six great mobile campaigns from all over the world have been selected as finalists. more»

The GSMA has announced two new mobile app contests as part of the Mobile World Congress 2011.

The Brand App Challenge will see mobile app developers build “brand apps” for a selected group of global brands, including Coca Cola.

The Band App Challenge will have developers submit concepts to enable famous musical artists to engage with their fans throughout the world.

Prizes include cash, tickets, and trips to MWC Barcelona.
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The last few years have seen an explosion of mobile applications and app stores. With the majority of mobile apps remaining free to download, many developers had hoped to monetize them through advertising.

But research shows there may be a better way, as the sale of virtual goods has already become the leading source of revenue in certain sectors. more»

If people still have doubts about the public acceptance of mobile advertising, a recent market study from JiWire reports that that mobile users overwhelmingly are willing to accept mobile advertising in return for having free applications.

Understanding the trends, consumption patterns, and preferences is key to making good use of a communications medium, and this report looks at not only acceptance of advertising, but also application usage, acceptance of location-based ads, and iPad purchase intent. more»

With Apple launching its new iAd network last week, and the first few advertising campaigns using iAd popping up, it is time to have a look at whether these campaigns are delivering on the anticipation. more»

One of the biggest controversies surrounding the recent iPhone and iPad announcements has been the lack of support (actually the “prohibition”) of Flash authored apps on the Apple platforms.

Now mobile ad network Greystripe has entered the fray, partnering with Adobe to help advertisers use Flash ads in the iPhone and iPad platforms.
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17 June 2010
Barcelona, Spain
Places are almost sold out;
Book for Mobile 2.0 now!

AppCircus is a global traveling showcase of creative and innovative apps presented during some of the most influential international events in mobile/web. more»

With so much competition in the App Store, trying to get your new app noticed, let alone downloaded and used more than once is an ongoing challenge for marketers.

Russell Berry from AppCreatives shares his strategies that may do the trick for you! more»

Position: Android Developer (33)
Location: Paris and London
Company: A company developing a new contact management experience and integrated messaging application for Android, PC, and other platforms.
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According to a study by MediaPost’s Center For Media Research and digital research firm Insight Express, 82% of brands and agencies have plans to boost their mobile ad budgets in the next year.

The planned increases are significant, with 3 in 10 planning to increase spending by 31% or more. more»

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In a special ‘developer preview’ session recently, Apple unveiled its plans for the future of the iPhone.

The iPhone OS 4 will be the biggest revision to the iPhone since it was launched, offering many innovative new features.

One of the most important of these is iAd, the mobile advertising ad platform intended to put Apple in control of in-app advertising.

In this article we’ll look at the special features of iPhone 4 and what they will bring to consumers, plus how iAd is likely to effect advertisers, publishers, consumers, as well as the overall mobile advertising and marketing industry. more»

Position: Sales Executive (31)
Location: Central London with global responsibility
Company: A leading provider of cross platform mobile application development solutions

The Role:
The company seeks an experienced software product sales professional to be responsible for the sale of cross-platform mobile applications solutions and services to application developers and software publishers mainly in the games industry and with an increasing focus on Europe. With a strong and experienced management, they are building a world-leading team to build the product franchise.
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The Britain’s Got Talent iPhone app that was developed by talkbackTHAMES digital and Mobile Interactive Group (MIG) has reached the number 1 spot in the UK app store thanks to 200,000 downloads in four days. more»

For developers, getting people to download their app is important, but equally important is seeing who actually uses the app after it is downloaded. GetJar has now launched a new tool that enables developers to measure the conversion rate of mobile downloads compared to users. more»

Over the past two weeks, Apple has made three major announcements that may have a far reaching impact on the mobile world.

#1 – The launch of the iPad, the new tablet device that some think will revolutionize the way the world consumes media.

#2 – The announcement of iAd, Apple’s new built-in mobile advertising system for serving ads in iPhone & iPad apps.

#3 – A preview of iPhone 4, the new operating system for the iPhone.

Now that the dust has settled a bit, we look at these products to separate the hype from the reality and see what the longer term implications are for mobile, media, and marketing. more»

Luke Janssen is the Founder and CEO of TigerSpike, a leading global mobile agency.

A major point of discussion with TigerSpike clients these days – especially those with smaller budgets – is the best strategy for mobile apps.

In this article Luke shares the advice he has been giving his clients about why apps are important, and which platforms are key. more»

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