A recent study published by BI Intelligence has showed that advertisers are getting fantastic results from Mobile Coupon Campaigns.

The study predicts that that the number of US mobile coupons users will increase to 47 million next year, compared with just over 7 million just 3 years ago in 2010. more»

Mobile coupons have long been considered one of the most powerful potential uses for the mobile device. However, consumer uptake has often been slow and coupons have essentially remained a niche market

Now a new survey indicates that growth may be picking up, and sheds light on what factors are still holding consumers back.
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Mobile offers marketers many unique advertising possibilities. Among them are the ability for location-based ads, personalized ads, and ads based on time of day.

But what type of mobile ads do consumers really want to see? An in-depth study from Upstream confirms that personalized ads are by far and away the consumer favorite.
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A recent study published by mobile ad network Greystripe has found that two thirds of mothers who own an iPhone or Android smartphone use them in the shopping process.

Locating stores, comparing prices, and learning about new products are all ways that phones can make their lives easier.
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Facebook has announced that their Deals service is to be launched in the UK and across Europe.

The service, which was launched last November in the US, allows users of Facebook’s mobile services to check in to stores and get discounts from selected outlets.
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Facebook has taken another step towards promoting mobile marketing with the launch of Facebook Deals.

This new service allows brands and merchants to offer money off vouchers and coupons to users of Facebook Places who check in to merchants’ locations. more»

Successful retail companies know that communicating directly with their consumers can be very good for business, and that mobile offers a very powerful channel to do this. But actually implementing this communication is often not an easy task.

PizzaExpress – a UK restaurant chain with over 300 locations – has announced their partnership with MePlease, a mobile marketing platform that is designed to help business stay in communication with their customers, and at the same time harness the power of social media to grow the business. more»

According to a study by MediaPost’s Center For Media Research and digital research firm Insight Express, 82% of brands and agencies have plans to boost their mobile ad budgets in the next year.

The planned increases are significant, with 3 in 10 planning to increase spending by 31% or more. more»

Placecast has launched a new location-based mobile marketing service, called ShopAlerts, that aims to enable retail outlets to drive potential customers into their stores. The service uses SMS, which means that it will be available to all phone users, and not only Smartphone owners. more»

The IAB-UK (Internet Advertising Bureau) has released their second annual Snapshot of the UK mobile advertising market.

Based on information from over 100 experts working in agencies and advertisers, this new study shows that the UK market has made major progress over the past 12 months in areas such as development of expertise and fit with selected product categories, though it still represents a small part of the overall advertising industry. more»

The Direct Marketing Association UK (DMA) has launched a series of a mobile marketing guides intended to help educate direct marketers about all the various commercial options available to them. (available for download) more»

Yahoo! and Coupons, Inc have announced that they have expanded their current relationship to enable consumers to receive coupons on their mobile phone. The deal signals the first nationwide mobile coupon network which will enable advertisers to reach the whole US market with their campaigns. more»

When Powerade wanted to promote their range of sports drinks at this year’s Pick n Pay Argus Cycle Tour in Cape Town, they turned to a company called Brandscape who specialise in Proximity Marketing Solutions. more»

A recent Jupiter research study has found that a growing number of consumers (around 30%) are interested in receiving mobile coupons. In spite of this, adoption remains low (around 1%). more»

Five American package-goods manufacturers have turned to Cellfire to increase their coupon redemption rates. Procter & Gamble, Clorox, Del Monte, General Mills and Kimberly-Clark are to use mobile coupons to target the 25 to 34 year old generation. more»

Exclusive Interview with BJ Yang,
CEO of AirCROSS, Seoul, Korea

Korea has some of the world’s most advanced mobile technology and services. Ferhan Cook was in Korea participating in the Seoul Digital Forum (SDF) during the last week of May, and she had a chance to speak at length with BJ Yang, the CEO of AirCROSS, the mobile advertising subsidiary of SK Telecom. more»