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MobiAD Archives


Home Depot continuing to increase its focus on mobile

home_depot.jpgAmerican superstore-chain Home Depot is focusing much of its efforts on increasing mobile spending, its chief marketing officer Trish Mueller announced at the recent mobile marketing conference.

The company, which has been a long-term and early-adopter of mobile technology within its marketing currently targets customers via a six-pronged mobile approach: web, apps, search, social media, email, and advertising.
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Google “Chrome Experiments”:
Simple games that demonstrate new technology for consumer interactivity

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Mobile Marketing has usually been an “early adopter” of all new mobile technologies: agencies and brands have been good at figuring out how some new technology can be used to increase engagement, demand attention, or build loyalty (think about AR, mobile apps, accelerometers, location, etc.)

Here is a really interesting new technology demonstration from Google, showing off one of the features of HTML 5 that is in Chrome. We don’t think we’ve seen this in a mobile marketing campaign yet, but we’re sure some innovative agency will start soon!
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22.06.2013    Tags: , , ,
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Mobile Web “Best Practices”

best_practices.gifThe mobile web landscape continues to evolve at an increasingly rapid pace, with new devices, new development technologies, new ad serving requirements, and new design paradigms all adding to the challenge of excellent mobile web development.

Now a group of web designers have put together a website of “Best Practices” to help all developers address these challenges. This resource is really worth a look! more»


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Mobile Marketing Strategy Update
A brand marketers guide to the mobile web and mobile apps

app_vs_web.gifWhen mobile apps first appeared, they took the mobile industry by storm, and offered a level of interactivity, engagement, and entertainment never before achievable on a mobile.

However, over time the speed and capability of the mobile web has greatly improved, and now many marketers are wondering which is the best approach to take.

This guide from the MMA shows marketers how they can combine mobile apps and the mobile web to create campaigns that are more effective and have greater reach than if they used only one of the channels. more»


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Mobile Data Traffic To Explode Over Coming Years

matrix_data.jpgData traffic on mobile networks worldwide is set to explode over the next 10 years, increasing by a factor of 33, according to data and forecasts published at the UMTS Forum in London.

Driven by the rapid growth of connected devices and the move towards mobile video, the total data load is expected to reach 127 billion gigabytes of data per annum, excluding Wifi driven traffic. more»


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Measuring The Mobile Web: IAB and MMA Partner For New Standards

measurement-abacus.gifThe ability to provide accurate measurement has always been seen as a key requirement for brands to allocate larger budgets to mobile advertising.

Now the Interactive Advertising Bureau (IAB), the Mobile Marketing Association (MMA) and the Media Rating Council (MRC) have come together to create the first standardised key metrics to measure advertising on the mobile device and to provide a framework on how to count ad impressions on the mobile web. more»


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Top Mobile Trends For 2011

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Every year at this time we see dozens of “Top Trends” predictions for the upcoming year. This year, top tier VC firm Kleiner Perkins Caulfield & Byers has released one of the most comprehensive and interesting presentations we have seen for a long while.

It includes lots of data about the state of the mobile internet, mobile advertising, and mobile platforms, as well as making some very interesting projections. Highly recommended. more»


20.02.2011    Tags: , ,
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Mobile Web Surfers Visit 24 Sites Per Day!

mobile-surfer.gifAs more and more consumers use their mobile devices to access the internet, marketeers are working hard to understand the habits they are developing in this new media.

Now research firm GfK has released some preliminary numbers that give some insight on the mobile surfing habits. more»


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Mobile Search Doubles In Past Year

mobile_search.gifWhat are people searching for, and how are they searching?

As more and more people spend time on the mobile web, the volume of mobile search queries is also rapidly increasing. Mobile Commerce has been providing the search functionality to a number of the mobile operators in the UK, and has recently released a report which provides a detailed look at how people search over mobile.
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Mobile Web More Popular Than Reading

books-vs-mobile.gifA recent study by the European Interactive Advertising Association (EIAA) has found that browsing the mobile web is more popular than reading newspapers or magazines.

The study found that on average 71 million Europeans use the internet on their mobile each week – for an average time of almost one hour every day. more»


28.03.2010    Tags: , ,
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Market Map Of The Wireless Broadband Industry – 2010

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FirstPartner, a UK based research agency has released a very interesting “map” of the Wireless Broadband industry.

The map provides a overview of the market for how broadband is delivered over wireless networks, and is a good resource for anyone who is interested in how mobile is evolving. more»


01.02.2010    Tags: ,
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Internet Access: Mobile Phones To Overtake PC’s By 2013

internet_world_mobile.gifA new research report from Gartner predicts that by 2013, the mobile phones will have overtaken PC’s as the most common way to access the internet. At that point, Gartner predicts a global installed base of 1.82 billion phones able to connect to the internet, compared with 1.78 billion PC’s.

The key implication is that companies need to insure that their websites, portals, and web applications adequately support mobile devices.
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The Ultimate Market Resource:
Tomi Ahonen’s Mobile Almanac 2009

ahonen_almanac.gifFor those of you working in the mobile business, the market numbers change so rapidly that it is hard to keep up to date. And trying to get good historical information for comparison is almost impossible.

Now there is a solution – Tomi Ahonen’s Mobile Almanac 2009. Written by well-known author and speaker Tomi Ahonen, this almanac contains all the information you may want to find out about the mobile telecoms business. more»


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iPhone 3.0 & iPhone 3GS – A Quick Overview

iphone_landscape.gifTo great fanfare, Apple recently released details about their new mobile operating system – iPhone 3.0 – and the newest handset, the iPhone 3G S.

New features such as in-application purchasing, push notification, access to location based information and a built-in compass mean that this new combination can provide an even more powerful means for brands to communicate with consumers.

Luke Janssen, CEO of mobile agency TigerSpike, has reviewed the new iPhone from the perspective of mobile marketing – read the review to get a good understanding of the implications of this major announcement. more»


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US Study Highlights Value Of Mobile Ad Targeting

target_phone.gifOpenwave Systems has released a report that analyzes the behavior of US consumers on the mobile internet.

The study shows that Social Networks are becoming a preferred replacement for previous means of electronic communication, and Mobile Ad Targeting can add significant value to a campaign. more»


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Survey Reveals People Prefer Mobile Web to PC Web

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GetJar, a leading independent mobile apps store, released the results of their recent user survey, which revealed some very interesting facts about consumer behavior.

GetJar also announced that it has downloaded 400 million mobile applications, and that volume in the past month was 200% higher than one year ago. more»


27.03.2009    Tags: ,
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Orange Research Shows Mobile Media & Marketing Are Becoming Mainstream

orange-logo.gifThe results of a recent study by Orange on consumer mobile media habits shows that mobile has now become mainstream for consumers.

The survey followed more than 2,000 mobile media users from across all UK mobile networks, and focused on consumer consumption of mobile media and attitudes towards mobile when used as a marketing channel. more»


24.03.2009    Tags: , ,
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Mobile Social Networking Driving Growth of the Mobile Internet

mososo.gifcomScore, the digital measurement company, has reported that mobile social networks are a key factor in driving the growth of the mobile internet throughout Europe.

Social networking currently has about 12.1 million users in western Europe, with a year-on-year growth over 150%. more»


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Bebo Launches ‘Bebo Open Mobile’

bebo_logo.gifBebo, the global social media network that was acquired by AOL, recently took a major step towards opening up their social network to the mobile world.

Bebo Open Mobile is a partnership program for operators, handset manufacturers and mobile software developers which will help them promote, distribute, and monetize mobile social media. more»


03.02.2009    Tags: ,
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Orange Digital Media Index: Consumers Have Huge Appetite For Mobile Media

orange_sunrise.gifOrange has released their latest Digital Media Index, a detailed report looking at usage patterns across Orange’s entertainment and communications services.

The index shows a strong increase is 3G subscribers, mobile search, and social networks, leading to a level of mobile data usage has almost doubled over the past quarter. (available for download) more»


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Mobile Internet 2009

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23 to 25 March 2009
Vienna, Austria

The building blocks are now in place for users to venture off-portal and experience a truly mobile internet. Those who innovate, recognise the changing face of the media industry and embrace the mobile channel as distinct will be in pole position as the mobile internet grows from nascent into mass market. more»


05.01.2009    Tags: ,
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Mobile Analytics – Understanding What You Need To Know

analytics.gifAs publishers, brands, and agencies are putting more and more resources into mobile sites, they need to accurately understand the audience that is visiting the site. As a result, Mobile Analytics is becoming increasingly important.

This whitepaper from Mobilytics explains all you need to know about Mobile Analytics. It’s worth downloading and reading. more»


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BBC Sees Mobile Web Usage Up By 25%, Prepares Big Push For Mobile News

bbc_news.gifThe BBC has been doing research into how it’s customers receive their news, and how they would like to receive their news. As a result of the study and an observed growth in mobile web traffic of 25% since last year, the BBC will be launching a marketing campaign to explain to people how to access BBC news via their mobile. more»


26.11.2008    Tags: ,
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Limbo Study: Consumers Increasingly Aware Of Mobile Ads

LimboMobile entertainment community Limbo has released their Mobile Advertising Report for Q3 2008. This study shows a huge growth in the number of US consumers who recall mobile internet advertising: an increase of over 50% compared to Q4 2007. Download the study. more»


11.11.2008    Tags: , ,
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Mobile Web Usage Explodes Worldwide

chart_growth.gifAdMob has released their September Mobile Metrics report, and the data shows that usage of the mobile internet around the world is skyrocketing – with the number of ad requests tripling from the same time period a year ago. Also, in the US, 16 of the top 20 handsets are new since 2007. more»


24.10.2008    Tags: ,
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Direct Marketing Association – Guides for Mobile Marketing

dma_logo.gifThe Direct Marketing Association UK (DMA) has launched a series of a mobile marketing guides intended to help educate direct marketers about all the various commercial options available to them. (available for download) more»


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Better Site Metrics Now Available For Mobile Web

bango_logo.gifA topic that’s been getting a lot of attention recently is mobile analytics – the ability to monitor the activity on a mobile site. Bango just announced a new release of their Bango Analytics product which allows for the tracking of “unique visitors” – a key metric in the online world these days. more»


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Mobile Data Growing Rapidly in Europe Says GSMA

gsma_logo.gifUsage of mobile data services, which enable people to access the Internet, email and other multimedia on the move, is growing rapidly in the European Union as mobile broadband networks proliferate and prices fall, according to the GSM Association. more»


16.06.2008    Tags: ,
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Over 40% of Mobile Web Traffic is to Social Networks

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Opera Software, publisher of the Opera Mini browser, has released its first “State of Mobile Web” report covering the first quarter of 2008. One of the most interesting facts in the report is that social networks account for 40% of worldwide mobile web traffic, while accounting for over 60% in the US, South Africa and Indonesia. more»


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BuzzCity Report Shows Explosive Growth In Mobile Internet

buzzcity-logo.jpgBuzzCity has revealed the statistics for its myGamma Global Mobile Advertising Index. myGamma is an ad-supported mobile social network service that is very popular in many of the markets outside of N. America and Europe. Download the full advertising index. more»


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Orange UK Consumer Research (page 4)

This article is about a consumer research study sponsored by Orange UK which looked at mobile media consumption patterns and attitudes towards various advertising formats. This is the third page of the article, to go to the first page, click here.


Perceptions of Mobile Advertising

The final part of this survey examined people’s attitudes towards various mobile advertising formats.

For this part of the study, respondents were gathered in a focus group type setting and shown examples of various mobile advertising formats. They were provided an explanation of what a consumer would see and how the ad would work. The responses were qualitative, and the key points are given in the following charts. more»


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Orange UK Consumer Research (page 3)

This article is about a consumer research study sponsored by Orange UK which looked at mobile media consumption patterns and attitudes towards various advertising formats. This is the third page of the article, to go to the first page, click here.


Usage Habits by Location

These charts show how media consumption habits vary according to where the person is – at work, in public transport, in a car, or at home. There are 4 charts, one for each location. Each chart indicates for each of the 10 media types what percent of users consume that media in that location. more»


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Orange UK Consumer Research (page 2)

This article is about a consumer research study sponsored by Orange UK which looked at mobile media consumption patterns and attitudes towards various advertising formats. This is the second page of the article, to go to the first page, click here.


When, Where, With who?

The next series of questions looked at usage patterns – the ‘where’, ‘when’, and ‘with who’ questions. This information was collected from people that are already users of mobile media, so it should be a reasonable model for what media consumption will look like as the market matures. more»


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Understanding The Mobile Consumer
Orange UK Reveals Consumer Research on Mobile Media Consumption & Attitudes to Advertising

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Orange UK has been actively working in the area of mobile advertising for some time. Realizing that this is a very new area and that consumer habits and preferences are still developing, Orange commissioned a qualitative research project, named “Exposure”, that seeks to discover what effects mobile is having on people’s media habits and why. more»


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Americans Using Mobile to Access Data and Information

pew_internet.gifThe Pew Internet & American Life Project has released an interesting study about the use of mobile internet and mobile applications in the US. 62% of adults have accessed the internet remotely or used a non-voice application, with African Americans and Latinos very heavy users.
Download the full report! more»


27.03.2008    Tags: , ,
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Google Sees Sharp Rise in Mobile Internet Use
“A Watershed Moment”

googlephone.gifGoogle has announced that it has seen a sharp increase in internet use on mobile phones, notably on the Blackberry, the iPhone and Nokia devices for business professionals. more»


27.03.2008    Tags:
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