Today there are now many, many mobile ad networks that can bring value to a publisher’s ad inventory. Choosing a good mobile ad network can be an important decision, not only for the revenue that can be generated, but also for the ease of integration and the resources that will be required to implement it.

Here are 5 key factors that you should consider carefully when deciding which mobile ad network to use.
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The last few years have seen an explosion of mobile applications and app stores. With the majority of mobile apps remaining free to download, many developers had hoped to monetize them through advertising.

But research shows there may be a better way, as the sale of virtual goods has already become the leading source of revenue in certain sectors. more»

Over the past two weeks, Apple has made three major announcements that may have a far reaching impact on the mobile world.

#1 – The launch of the iPad, the new tablet device that some think will revolutionize the way the world consumes media.

#2 – The announcement of iAd, Apple’s new built-in mobile advertising system for serving ads in iPhone & iPad apps.

#3 – A preview of iPhone 4, the new operating system for the iPhone.

Now that the dust has settled a bit, we look at these products to separate the hype from the reality and see what the longer term implications are for mobile, media, and marketing. more»

Veteran mobile advertising company Smaato has published an interesting white paper that focuses on how to optimize revenue from mobile advertising.

In this period of reduced CPM prices, lower fill rates, and proliferating ad networks, this white paper will help many people understand the dynamics among the various parts of the mobile advertising chain and what can be done do to maximize ad revenue. more»

BuzzCity, the global ad network and owner of mobile social network mygamma, has released a ‘white label’ version of their ad network system.

This new service is intended to enable major mobile publishers more effectively monetize their mobile internet traffic.
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JumpTap, the Boston based mobile search and advertising company, announced ADtap for Publishers. It is targeted at mobile publishers, media companies and iPhone application developers, and is intended to provide a streamlined means to monetize their mobile traffic. more»

Sky has announced that they will begin to run advertising on their mobile properties. For the first time brands will be able to take advantage of advertising opportunities on such sites as Sky Sports, Sky News, and Football 365. Adidas and Fiat will be the first advertisers to use the service. more»

Microsoft Corp. and CNBC announced that Microsoft will be the exclusive third-party provider of mobile WAP site display advertising on CNBC.com’s U.S. mobile sites. more»

Hachette Filipacchi Media U.S. (HFM) announced that it has partnered with mobile ad network company Quattro to handle ad sales in the US market. more»

NBC Universal, one of the world’s leading media companies, has announced a partnership with ad-funded mobile games company Greystripe which will see Greystripe’s full catalogue of ad-supported games coming to the NBC mobile web sites. more»

GoTV Networks, the first multi-platform new media networks, has announced strategic mobile advertising partnerships with three of the industry’s leading companies: Millennial Media, digital SIDEBAR and Ad Infuse. more»

Following the recent launch of the 3G iPhone, AdMob has come out with a new “ad unit” to support the device. They also announced several key brands that are launching ad campaigns, and have pledged $1million to iPhone deveopers. more»

A topic that’s been getting a lot of attention recently is mobile analytics – the ability to monitor the activity on a mobile site. Bango just announced a new release of their Bango Analytics product which allows for the tracking of “unique visitors” – a key metric in the online world these days. more»

At the Mobile Entertainment Market (MEM) in Cannes recently, Jim Cook from MobiAD News had the chance to lead a discussion on how brands and publishers currently view the mobile advertising opportunity. Here’s what they had to say. more»

NAVTEQ have announced that they will be using Operative to help them manage their online and mobile advertising inventory across a range of sites, including Traffic.com. more»

Two major publishers – Fox Mobile Entertainment and NBC Universal – have signed agreements with JumpTap to manage advertising on their mobile sites. These publishers offer some of the most popular entertainment brands, including The Simpsons, 24, Heroes, Battlestar Galactica, and The Office. more»

Hearst Magazines Digital Media, a unit of Hearst Magazines that oversees the company’s online and mobile properties, today announced a new initiative whereby Hearst will be joining the Nokia Media Network.

With nine mobile sites and nine text clubs, Hearst Magazines Digital Media is the largest U.S. magazine publisher in mobile content. Collectively, the company’s sites pull in more than 4 million mobile site page views per month and distribute content off-deck and across all Tier One mobile carriers. more»