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MobiAD Archives


Amazon Announces Fire Phone!
First device targeted at Mobile Shopping

firephone-bezosAfter many months of speculation and unending rumors, Jeff Bezos, CEO of Amazon, unveiled the Amazon Fire Phone last week.

While the phone has some interesting new features – such as a 3D display and automatic product recognition – the significance is much more likely to be in the impact it has on mobile commerce and mobile retail.
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26.06.2014    Tags: , , ,
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“Show-rooming” vs. “Web-rooming”

showrooming-2Many people in the retail sector have recently become aware of – and worried about – the trend known as “Show-rooming“. This is when a consumer comes to a retail location to look at and try a product before later purchasing the same product online.

Now a new trend has been identified – “Web-rooming”. This is the exact opposite of show-rooming, and in fact appears to be more popular.

This infographic explains the phenomenon, and suggests the best ways for retailers to take advantage of this situation.
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Mondato Summit Europe

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8 to 9 April, 2014
Canary Wharf, London, UK

Mondato Summit Europe is an exclusive C-level mobile financial services (MFS) conference with an emphasis on Networking, Problem-Solving, Innovation and Investment. more»


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Mobile Shopping Habits: Mobile Vs PC

mobile_shopping.jpgAn interesting piece of research from Millward Brown Digital has looked into consumers shopping habits and compared them on the mobile and PC platforms.

The research shows that mobile shopping is more transactional than PC shopping which is mainly used for research. more»


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Groupon’s mobile success:
half of revenues from mobile

groupon_mobile.jpgDaily deals pioneer Groupon, has announced that it is now getting nearly half of its revenues from purchases made via a mobile device, with less than 40% coming from the original direct email approach.

During its quarterly earnings call, CEO Eric Lefkofsky said that Groupon was “uniquely positioned to lead in the world of mobile commerce.” more»


08.10.2013    Tags: ,
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UK mobile consumers love research,
but are very likely to purchase

path2purchase.gifUK consumers who use their phones for search tend to take a longer time for research compared to US-based consumers, but their purchase intent is very high, with over half reporting they had eventually made the purchase.

This and many other interesting facets of UK mobile shopping behavior are highlighted in “Path-to-Purchase” infographic.
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Home Depot continuing to increase its focus on mobile

home_depot.jpgAmerican superstore-chain Home Depot is focusing much of its efforts on increasing mobile spending, its chief marketing officer Trish Mueller announced at the recent mobile marketing conference.

The company, which has been a long-term and early-adopter of mobile technology within its marketing currently targets customers via a six-pronged mobile approach: web, apps, search, social media, email, and advertising.
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Women still prefer physical shopping,
but mobile has its place

woman_shopping.jpgMobile shopping for women, it seems, still involves visits to real stores.

A study by ResearchNow found that the majority of women shopping for clothes (90%) still prefer physically shopping for the purpose of trying on clothes and seeing them in person. This is despite the fact that 84% say they can’t stand the crowds associated with shopping!
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How You Use Your Mobile Depends On What You Want To Buy

mobile-shopping.gifOver the years there have been a number of studies about the mobile shopping behavior of consumers.

However, now a new report shows that in fact consumers utilize mobile devices differently depending on their specific product or service need, as well as the vertical market they are interested in.

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