Last year, Twitter launched the Twitter Publisher Network to help advertisers connect with audiences both on Twitter and in thousands of mobile apps outside of Twitter.

Now, Twitter has announced new features and renamed their service to broaden the appeal to an even wider base of advertisers.

The mobile advertising service is now called Twitter Audience Platform, and it reaches over 700 million people globally.
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The mobile marketing industry continues to change a great rate, with evolving ad formats, media types, and customer behaviours.

The ways in which mobile advertising is purchased is also changing radically. A new study from the IAB shows that programmatic mobile ad sales are surging, a trend that is likely to continue. more»

It is getting harder and harder to keep up to date with all developments in the market these days due to the rapid pace of change in both technology and in consumer behavior.

To address this need, for the past paradormirmejor.org 20 years Mary Meeker has put together an annual presentation about the key trends in the internet and mobile world. The presentation covers a wide variety of topics including mobile advertising, wearables, apps, content distribution, IPO’s, healthcare technology, and lots more.

The report provides not only thought provoking insights, but also detailed numbers to back them up. If your business is effected by developments in digital technology, then this is a report you have to look at. Follow oceannenvironment to know more about digital technology.
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Mobile apps versus mobile web: which has better engagement, which do customers prefer, which is better for advertising – the debate seems to go on forever.

A recent study from Medialets tries to answer at least the advertising part of this question.

Based on over 300 billion ad data points from the first 6 months of 2014, this report shows that mobile apps yield a much higher CTR than web!
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As World Cup fever spreads around the world, it is a good time to take a look and see how important a role mobile is now playing for fans.

As it turns out, the number 1 country for World Cup mobile usage is the US!

A recent study from Vdopia explains just how widespread mobile engagement with the World Cup is, with millions of fans participating through apps, paid video, and “second screen” content.
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Tablets have been mainstream for only a few years, but already they are incredibly popular for certain uses.

Although most would agree that the tablet form factor provides a high level of consumer interaction and engagement, specific studies substantiating this and providing a finer level of detail have been sorely missing.

Newsworks is the marketing body for national newspapers in the UK, and they recently launched The Tablet Project just to address this need. more»

Video ads are proving to be an increasingly effective means of communicating with consumers.

However, with consumers now able to view video on smartphones, tablets, PC’s and TV, the question arises as to which platform is the most effective.

This study from IPG Media answers that question clearly: the Tablet is an Awareness Machine like no other. more»

Prior to this summer the BBC had made it clear that it saw mobile as an important part of its business in the future.

However it looks like the future may be coming sooner than expected, as figures for this summer’s big sports events show that the shift in how consumers watch their favorite sports has already started. more»

With Euro 2012 just recently finished, O2 Media has released some information about how football fans stayed in touch with the championships via their mobile device.

They found that a huge percentage of fans relied on their mobile in some manner to follow the matches, even to the point of watching a live match on the phone.
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Data traffic on mobile networks worldwide is set to explode over the next 10 years, increasing by a factor of 33, according to data and forecasts published at the UMTS Forum in London.

Driven by the rapid growth of connected devices and the move towards mobile video, the total data load is expected to reach 127 billion gigabytes of data per annum, excluding Wifi driven traffic. more»

Television advertising has long been viewed as one of the most powerful means of advertising communication.

Most mobile phones are now capable of playing video – this study provides information on the effectiveness of using mobile video for advertising, and offers some “best practice” guidelines. more»

Mobile advertising network Greystripe has had a lot of experience running ads on the Apple iPad.

Recently they were willing to share some of the experience gained from the First 100 iPad ads, which showed a greater than average level of consumer interaction.
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Mobile Video, a long anticipated form of mobile communication, has finally arrived.

According to data released by Bytemobile mobile video became the dominant form of mobile data traffic during 2010 with more than 40% of total volume in wireless networks. more»

Mobile video ad network Rhythm NewMedia has released new research which provides a very good view into the current consumption of video and video ads across the US.

This study addresses factors such as time of day consumption, Wifi consumption, click through rates, and video ad completion rates. Definitely worth downloading and taking a look. more»

According to a study by MediaPost’s Center For Media Research and digital research firm Insight Express, 82% of brands and agencies have plans to boost their mobile ad budgets in the next year.

The planned increases are significant, with 3 in 10 planning to increase spending by 31% or more. more»

Rap mogul Snoop Dogg has launched his latest album with a strong mobile component to engage fan interest.

Snoop Dogg partnered with mobile entertainment platform company Myxer to promote his latest release – called More Malice – by providing exclusive branded video content to Myxer’s fan base.
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The Fox Mobile Group is part of News Corporation, one of the largest media companies in the world. News Corp owns such well know assets as 20th Century Fox film, FOX TV broadcasting, National Geographic cable channel, part of B Sky B and Sky Italia, newspapers such as The Times and The Sun in the UK, The Wall Street Journal, and social networking site MySpace.

With such a wealth and diversity of media assets, understanding how to monetize them in new channels such as mobile is very important. In this interview, we talk with Mauro Montanaro, CEO of Fox Mobile Group about branded content, mobile advertising, and how Fox is setup to take advantage of this emerging distribution channel. more»

Effectively communicating a “safe sex” message to 15 – 18 year olds could be a difficult task, especially as they are often wary of mainstream media.

So the Department of Children, Schools and Families (DCSF) in the UK turned to mobile marketing to help them connect with this hard to reach group.

thmbnls is a free, 22 episode mobile soap opera that was launched earlier this year and which is a key element in DCSF’s overall Want Respect? Wear a Condom campaign. more»

Last year, when UK television station Virgin1 launched the new action series Terminator: The Sarah Connor Chronicles, they wanted to do something special to create excitement and buzz around the launch episode.

In the TV series a Terminator can locate its victim no matter where they are. What if that could be done in real life as well? Agencies 20:20 London and Incentivated did just that, putting together a campaign with a great use of mobile location plus video that has won numerous awards in the past months. more»

Leading mobile video service Vuclip has announced that it will partner with mobile ad network mKhoj. The partnership will see mKhoj placing ads on the Vuclip mobile site, as well as promoting the Vuclip video service and delivery platform to its network of hundreds of mobile publishers. more»

Sky has announced that they will begin to run advertising on their mobile properties. For the first time brands will be able to take advantage of advertising opportunities on such sites as Sky Sports, Sky News, and Football 365. Adidas and Fiat will be the first advertisers to use the service. more»

Rhythm NewMedia, a pioneer in mobile video advertising, announced a new iPhone video ad unit, which for the first time provides in-video interactivity. The iPhone’s unique touch characteristics allowed Rhythm to overlay TV style ads with touchable buttons that activate a call, SMS, a website, a map of local dealers, or another video. Lincoln and Pepsi have signed up as the first advertisers for this new ad unit. more»

3G mobile operator 3UK has announced that it will begin offering a variety of ad-funded video content later this year. Mobix will manage the content relations and serve the video and ads, while 4th Screen Advertising will sell the advertising. more»

MTV Networks (MTVN) announced that it will launch its first-ever mobile video ads on mobile operator video-on-demand services. The U.S. Air Force will be the first advertiser. more»

GoTV Networks, the first multi-platform new media networks, has announced strategic mobile advertising partnerships with three of the industry’s leading companies: Millennial Media, digital SIDEBAR and Ad Infuse. more»

A recent media forecast by Magna Global – one of the world’s leading media service firms – predicts that mobile media, social media, and online video will be the fastest growing of the emerging media channels. Download the full study. more»

A new SMS based service is being trialled at over 100 Home Depot stores in the Florida region. The system allows potential customers to view instructional videos on their phone for products they are interested in buying. more»

When, Where, With who?

The next series of questions looked at usage patterns – the ‘where’, ‘when’, and ‘with who’ questions. This information was collected from people that are already users of mobile media, so it should be a reasonable model for what media consumption will look like as the market matures. more»

Ford has signed a deal with Channel 4 to run ads in front of the mobile video content on the Channel 4 mobile site.

Channel 4 has added expanded their mobile site to include a range of ad-funded video content, including clips from Desperate Housewives more»

At the MSN strategic summit in May, Admob and Coca Cola announced the launch of a major new mobile campaign using a “click to video” response, more»

RingTales will release animated versions of world-famous cartoons from The New Yorker magazine. The ad-funded service will be free, more»

Channel 4 has reported a tremendous increase in the number of video’s downloaded from their Celebrity Big Brother WAP site since the clips became ad-funded. (video) more»

The US Navy launched an innovative “click to video” mobile campaign targeted at raising awareness of opportunities in the US Navy. more»