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MobiAD Archives


Mobile Apps Yield Twice the CTR Of Mobile Web

please-click-me-200x305Mobile apps versus mobile web: which has better engagement, which do customers prefer, which is better for advertising – the debate seems to go on forever.

A recent study from Medialets tries to answer at least the advertising part of this question.

Based on over 300 billion ad data points from the first 6 months of 2014, this report shows that mobile apps yield a much higher CTR than web!
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Two thirds of shoppers prefer mobile web over apps

shoppers_like_sites.gifAs part of the ongoing quest to make retailers see the light and offer decent mobile support for online shopping, a new study has revealed something that should make developers stop and think for a little while: two thirds of smartphone shoppers would rather use a mobile-optimised site than a specific app to buy online.

Get the full study here.
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16.04.2013    Tags: , ,
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Mobile Web “Best Practices”

best_practices.gifThe mobile web landscape continues to evolve at an increasingly rapid pace, with new devices, new development technologies, new ad serving requirements, and new design paradigms all adding to the challenge of excellent mobile web development.

Now a group of web designers have put together a website of “Best Practices” to help all developers address these challenges. This resource is really worth a look! more»


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Snoop Dogg Launches Album On Mobile

snoop_dogg_head.jpgRap mogul Snoop Dogg has launched his latest album with a strong mobile component to engage fan interest.

Snoop Dogg partnered with mobile entertainment platform company Myxer to promote his latest release – called More Malice – by providing exclusive branded video content to Myxer’s fan base.
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13.04.2010    Tags: , ,
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10 Key Points For A Successful Apps Strategy

apps_strategy_head.jpgOver the past year, mobile apps have become a vibrant force in the mobile marketing landscape, and having an effective strategy for apps is becoming more important for brands.

Advertising Age recently ran a seminar titled “Apps for Brands” in New York with presentations from some of the leading companies in this area, including Kraft, Benjamin Moore, AKQA, and Bank of America. Read about the key points raised during that conference.
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Kraft Foods To Expand Consumer Engagement With Mobile Site

kraft_logo.gifKraft Foods has announced that it will be adding a mobile site to increase mobile engagement with consumers. The site, built by Publicis-owned Phonevalley, will offer consumers recipes, meal ideas, and shopping lists while on the go. more»


27.05.2009    Tags: , , ,
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Mobile 2.0 Europe

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18 to 19 June, 2009
Barcelona, Spain

Mobile 2.0 Europe is a two-day event exploring the emerging Mobile Ecosystem and Disruptive Mobile Innovation. more»


02.03.2009    Tags: ,
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Mobile Attitude & Usage Study Released

usage_study.gifThe Mobile Marketing Association (MMA) has completed a Mobile Attitude and Usage Study to identify key market trends, mobile subscriber usage patterns, and success metrics for mobile marketing. The research is designed to provide a profile of mobile usage and early indicators of receptiveness to mobile marketing efforts more»


26.11.2008    Tags: , ,
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Coke Creates “Silver Room” For Female Consumers

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Coca Cola of Great Britain has launched a new mobile website designed to appeal to a new generation of Diet Coke drinkers. The site brings together the best in celebrity gossip, fashion, music, film, games, and green issues, and is targeted at today’s tech savvy female audience. more»


01.10.2008    Tags: , , ,
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Mobile Browsing: Pragmatist or Embracer?

cellsurf.gifBuongiorno, the multinational provider of digital entertainment, released a very interesting study into the mobile browsing behavior of 18 to 34 year old subscribers. The study reveals the 2 dominant modes of consumer behavior and the 4 major reasons for mobile browsing. more»


12.07.2008    Tags: , ,
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Campaign: Honda uses TV to push F1 WAP site

honda.gifHonda has begun a mobile advertising campaign for this F1 season that will use advertisements running on ITV1 to bring fans to a specially created mobile site. more»


08.06.2007    Tags: ,
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Campaign: Universal and Zannel promote “Knocked Up”

zannel_logo.gifuniversal-logo.gifUniversal Pictures has partnered with Zannel for viral promotion of the new movie “Knocked Up” which will be released June 1. more»


25.05.2007    Tags:
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BBC top Mobile Web site in UK

telphia_comscore.gifTelephia and comScore released the latest results from their study of mobile vs. PC based internet usage. The study shows the number of mobile internet users in the UK in January to be roughly 5.7 million. This is about 20% of more»


15.05.2007    Tags: , ,
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Mobile Internet (WAP) Sites are important says study

wap_logo.gifTrilibis Mobile released the results of an informal study which shows the importance of having a mobile internet (WAP) site when running mobile marketing campaigns, and identified the most important features to inspire consumers to engage with the brand. more»


01.05.2007    Tags: ,
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Russell Buckley, AdMob

russell_buckleyMobiAd News had a chance to chat with Russell Buckley, the European Managing Director of AdMob, one of the fastest growing companies in the Mobile Advertising space. more»


12.03.2007    Tags: , , ,
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OPA: Consumers accessing rich content & accepting ads

chart_genericThe mobile internet is a compelling platform for consuming rich media content, and users are watching and acting upon the ads they see, says a new study from the Online Publishers Association, OPA. Based on a survey of over 6,000 users in North America more»


11.03.2007    Tags: ,
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Coke Christmas campaign on 3UK: big success

content_pic_04.gifCoke’s christmas mobile campaign, where users could make personalized christmas cards to send to friends, was an overwhelming success. This is one of the first campaigns aimed at brand building by a major brand.

Some of the statistics: more»


08.02.2007    Tags: , ,
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