Millions of people use Shazam on their smartphones to identify songs they hear playing.

But did you know that for the past 2 years, Shazam has also been used to make TV ads interactive?

Here is an update from Shazam on the most most popular adverts, as well as some advice for effective 2nd screen advertising. more»

Mobile Augmented Reality has gone mainstream.

Canadian pop sensation Justin Bieber’s new album “Believe” has added content hidden that can be unlocked by fans using Augmented Reality developer Blippar’s app. more»

20 September, 2012
Hamburg, Germany

MLOVE invites musicians, publishers, media, app developers and record labels to discover the unlimited opportunities that Mobile offers in terms of producing, sharing and publishing music. more»

The GSMA has announced two new mobile app contests as part of the Mobile World Congress 2011.

The Brand App Challenge will see mobile app developers build “brand apps” for a selected group of global brands, including Coca Cola.

The Band App Challenge will have developers submit concepts to enable famous musical artists to engage with their fans throughout the world.

Prizes include cash, tickets, and trips to MWC Barcelona.
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With mobile Augmented Reality being in fashion at the moment, the Rolling Stones are the latest to launch a campaign promoting the re-release of their album “Exile on Main Street”. more»

Rap mogul Snoop Dogg has launched his latest album with a strong mobile component to engage fan interest.

Snoop Dogg partnered with mobile entertainment platform company Myxer to promote his latest release – called More Malice – by providing exclusive branded video content to Myxer’s fan base.
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Cadillac, the high-end auto brand from General Motors, has taken their first step into the world of mobile advertising.

Pandora, the personalized internet music radio station, will launch a new Android app that will include Cadillac as the exclusive advertiser through all of 2009. more»

Every once in awhile you come across an application or service that really seems like magic. For me, Shazam’s music discovery application is one of those magic services.

Shazam has been in the news recently, announcing some very impressive numbers, a new strategic investment, and an agreement with a major mobile ad network. more»

The GSMA has announced that will.i.am – front man for the The Black Eyed Peas – will be among the headline speakers at Mobile Backstage, a special one-day Mobile Entertainment focused conference at the Mobile World Congress in Barcelona, 16 to 19 February.

Mobile Backstage brings together leading music executives, filmmakers, broadcasters and gaming industry insiders to examine the challenges and opportunities for the mobile phone as a global entertainment medium. more»

Dizzee Rascal (a hip hop MC from UK) was launching a new single, “Dance wiv me”, and he wanted help to get to number one in the UK charts. So he ran a targeted campaign on Blyk.

From our recent interview with Shaun Gregory, CEO of Blyk UK. more»

Leading social music site imeem has added mobile advertising capabilities to their Android music streaming application, opening up the opportunity for brands to connect with mobile music consumers. The first advertiser to employ the system will be Kia for the launch of the Kia Soul compact SUV.

This is another good example of the growing use of mobile applications for marketing purposes. more»

GoTV Networks, the first multi-platform new media networks, has announced strategic mobile advertising partnerships with three of the industry’s leading companies: Millennial Media, digital SIDEBAR and Ad Infuse. more»

Mobile operator 3 UK announced the launch of the first ad supported, commercial mobile music video service in conjunction with Sony BMG Music Entertainment (UK). The service, powered by Rhythm NewMedia, is available to all 3 UK customers and is accessed through 3’s music homepage. Customers can now watch their favorite music videos from artists on their mobile phones anywhere and at any time. more»