Mobile marketing and advertising seem to have been growing rapidly in the past few years in terms of technical capabilities, creative ideas, and user acceptance.

Now new information from the IAB UK shows that advertising budgets are also making a major shift towards mobile, with 15% of 2014’s digital spend expected to go to mobile activities.
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But NFC can be used for many purposes other than payments.

Now Guiness, the world’s number one stout, has implemented a mobile marketing campaign which simply uses NFC to engage and reward customers in the pub.

Perhaps this is where NFC will finally be successful!
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14 to 17 October, 2013
New York, USA

This annual event will once again bring together key players in the mobile and financial sectors to focus on the latest developments and newest innovations in NFC and mobile financial services. more»

Orange has announced a partnership with restaurant chain EAT to promote its new contactless payment system in the UK.

Quick Tap Treats will allow the network’s users with Near Field Communication (NFC) enabled handsets to tap their phone on posters at any one of EAT’s 110 stores to receive a free ‘treat’ every day. more»