EverythingEverywhere (EE), (the UK mobile operator formed by the combination of T-Mobile and Orange) has launched the UK’s first 4G service but the initial reaction is that pricing plans may be a problem.

A survey conducted by Thinkbroadband.com found that 72% of Brits were put off 4G by the pricing that has been announced. more»

France Telecom has announced that it has passed 4 million users of Orange Money, its m-payment service.

Launched over 4 years ago, the service allows users to manage electronic money via their mobile device and is now also launching in Jordan and Mauritius. more»

Based on documents filed by the Europeans Commission for Consultation, three of the UK’s largest mobile networks have cast aside their differences to form a mobile advertising network.

O2, Vodafone and Everything Everywhere (created in 2010 by the merge of Orange UK and T-Mobile) will create a joint venture to offer brands the ability to capitalize on the demographic targeting information that they possess, in order to place more highly targeted ads onto mobile devices. more»

Orange has announced a partnership with restaurant chain EAT to promote its new contactless payment system in the UK.

Quick Tap Treats will allow the network’s users with Near Field Communication (NFC) enabled handsets to tap their phone on posters at any one of EAT’s 110 stores to receive a free ‘treat’ every day. more»

Interview with Xavier Perret
VP Advertising Solutions, Orange

Orange is one of the leading mobile operator groups in the world, and over the past several years they have been very active in the area of mobile advertising and marketing.

We recently met with Xavier Perret, VP of Advertising Solutions at Orange, who talked about Orange’s mobile advertising strategy and explained how their fundamental approach is based on segmentation-segmentation-segmentation. more»

Orange have released their latest “Digital Media Index” report for April 2010.

This report looks at consumer behavior related to digital media, and in this particular edition highlights the differing usage patterns that men and women have on the Orange mobile network. more»

Mobile operator Orange UK has launched a new advertising program called Orange Shots, which lets advertisers communicate directly with Orange subscribers using mobile messaging. This service is the first result of the partnership between Orange and Blyk.

The full service includes consulting and creative support, the use of the interactive marketing platform, plus a full suite of reporting and analysis tools. more»

Orange, the worldwide mobile operator, has jumped into the mobile apps game by announcing their own on-device “Orange Application Shop”, where millions of Orange customers will be able to download applications, games, ringtones and wallpapers.
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Orange has released the latest in their Digital Media Index series of consumer usage reports.

The study shows that despite the bad overall economic climate, consumers are rapidly increasing their consumption of mobile data, including music downloads, video downloads, mobile social networking, and mobile gaming.

And mobile data using dongles increased a phenomenal 4,125% in the past 12 months! (available for download)

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