One of the biggest global trends in mobile advertising over the past few years has been the growth of massive opt-in databases and “permission based marketing“.
Many mobile operators now have databases containing information on millions of subscribers who have agreed to receive targeted advertising messages.
Out There Media has been very active in permission based marketing, especially in the fast growing Asia region. Now OTM, in conjunction with the MMA, has authored a white paper which shares data gathered from running many permission-based campaigns, and includes a set of recommendations to help grow this form of mobile advertising. more»