Twitter is certainly one of the hottest topics in the past week, having just completed a very successful IPO that valued the company at almost $25 billion on the first day of trading.
So we thought it would be a good time to review Twitter’s activities in the area of mobile advertising, where much of its revenue is expected to come from.
This article also takes a look at Amplify, a special advertising program that Twitter has created to monetize the second screen TV experience. Amplify has recently been adopted by the major brands such as NFL, Verizon, and McDonalds. more»
MTV Networks (MTVN) announced that it will launch its first-ever mobile video ads on mobile operator video-on-demand services. The U.S. Air Force will be the first advertiser. more»
Ford has signed a deal with Channel 4 to run ads in front of the mobile video content on the Channel 4 mobile site.
Channel 4 has added expanded their mobile site to include a range of ad-funded video content, including clips from Desperate Housewives more»
RingTales will release animated versions of world-famous cartoons from The New Yorker magazine. The ad-funded service will be free, more»