QR Codes have been a piece of the mobile marketing world for quite awhile, and we have reported on them extensively over the years.
Now that smartphones have become the most popular device in many countries, QR codes are even more attractive to marketers.
Here is an infographic from Unitag which shows the benefits of using QR codes, what customers expect from, and more. more»
Starbucks is the latest corporation to report big successes in its mobile payment transactions, averaging over three million a week in the United States.
The coffee giant is hoping to attract further use of the system over the coming months, with a number of promotions – most notably, a rewards system that’ll earn customers points for each transaction made via mobile. more»
We are always looking for innovative new mobile marketing campaigns to share on MobiAD News – campaigns that manage to engage consumers in unique ways to build a brand or drive sales.
Americanino is a Chilean apparel brand that put together a truly unique “Pop-Up” campaign based on an outdoor QR code. Their “Hypnotize” campaign convinced young Chileans to take their clothes off in public to win new fashion items! more»
Despite being the biggest retailer in the US, Walmart has never managed to make it in New York or other urban centers.
However a recent campaign launched in partnership with Proctor & Gamble aims to change this by making the most of their mobile and e-commerce platforms. more»
During the recent China International Clothing and Accessories Fair (CHIC) a special zone showcasing how fashion brands can harness the latest mobile technologies was created by 360Fashion Network.
The zone allowed visitors to experience the power of augmented reality, QR codes and Near Field Communication (NFC), all of which have been touted as next big things in the mobile industry.
Have some last minute shopping to do and tired of finding the gift you want is sold out in the stores? UK retailer, Argos, has a new, mobile-enabled way to help you save time shopping.
Argos created two Interactive stores at Paddington and Waterloo train station that allow consumers to do some last minute Christmas shopping while waiting for their train.
2D barcodes are a technology that has been widely discussed and promoted by various companies for several years in the mobile space, but has never seemed to gain too much traction in the market.
However, it looks as though this is all finally starting to change. Read this informative guide from NeoMedia to learn all you need to know about this up and coming technology. more»
Wilkinson sword has integrated a QR code element as part of the launch campaign for its new Hydro Razor 5 in the UK.
The £20 million campaign includes TV, print and digital advertising including high impact takeovers on MSN, Yahoo, YouTube and a brand page on Facebook. more»