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MobiAD Archives


New Samsung / Electronic Arts Chillingo partnership to lure mobile developers

100payment.gifAndroid app developers looking to make a bit more money need search no more: a partnership between Electronic Arts Chillingo division and Samsung is offering them 100% of revenue on their work.
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17.04.2013    Tags: , , ,
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Samsung Creates Angry Birds Galaxy Level To Promote SII Handset

samsung-angry-birds.pngWhen Samsung launched their new Galaxy SII handset they were faced with the usual marketing conundrum of how to create a buzz around the launch of a Smartphone in an overcrowded and over-hyped marketplace

Having identified that their target audience spent more time on social games than they did watching prime time television, they came up with the idea of creating an exclusive level of the Angry Birds game.

And the results were spectacular!
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11.03.2012    Tags: ,
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Smartphones Soon To Be Majority,
With Growth Driven By Low Cost Devices

smartphone-india365.jpgWhile it is true that many of the most advanced mobile marketing campaigns only work well on Smartphones, it is important not to be misled and conclude that these campaigns are too limited to be effective.

A recently released market forecast shows Smartphones accounting for more than half of the world’s phone market by 2015! more»


03.09.2011    Tags: , ,
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