When Samsung launched their new Galaxy SII handset they were faced with the usual marketing conundrum of how to create a buzz around the launch of a Smartphone in an overcrowded and over-hyped marketplace
Having identified that their target audience spent more time on social games than they did watching prime time television, they came up with the idea of creating an exclusive level of the Angry Birds game.
And the results were spectacular!
While it is true that many of the most advanced mobile marketing campaigns only work well on Smartphones, it is important not to be misled and conclude that these campaigns are too limited to be effective.
A recently released market forecast shows Smartphones accounting for more than half of the world’s phone market by 2015! more»