Shazam – the song recognition app that is used by 100 million people per month – is making an even stronger push to link TV and Mobile viewing.
The company has recently launching a new advertising platform, Resonate, as well as signing partnerships with some key US TV networks including A+E, AMC, Dick Clark, and others.
Millions of people use Shazam on their smartphones to identify songs they hear playing.
But did you know that for the past 2 years, Shazam has also been used to make TV ads interactive?
Here is an update from Shazam on the most most popular adverts, as well as some advice for effective 2nd screen advertising. more»
For several years the mobile industry has been pushing brands to accept the necessity to present a great presence over the mobile channel. But only now this seems to have become accepted by marketers, as 43% agreed that mobile optimization was this year’s top priority. more»
2013 is the second year that the game is being streamed live on the internet, and the ad inventory for this “second screen” has been moving rapidly. And some brands, such as Coca-Cola, are working hard to involve multiple screens in their campaigns. more»