Shazam – the song recognition app that is used by 100 million people per month – is making an even stronger push to link TV and Mobile viewing.

The company has recently launching a new advertising platform, Resonate, as well as signing partnerships with some key US TV networks including A+E, AMC, Dick Clark, and others.

more»

10.08.2014    Tags: ad-effectiveness, second-screen, TV

Millions of people use Shazam on their smartphones to identify songs they hear playing.

But did you know that for the past 2 years, Shazam has also been used to make TV ads interactive?

Here is an update from Shazam on the most most popular adverts, as well as some advice for effective 2nd screen advertising. more»

18.02.2013    Tags: music, second-screen, TV

Mobile optimization is the most exciting digital opportunity for marketers in 2013, according to new research by Econsultancy.

For several years the mobile industry has been pushing brands to accept the necessity to present a great presence over the mobile channel. But only now this seems to have become accepted by marketers, as 43% agreed that mobile optimization was this year’s top priority. more»

23.01.2013    Tags: mobile-marketing, second-screen

In just 10 days from now the US Superbowl football game will take place in New Orleans. Over the years, the Superbowl has become a showcase for TV advertising, with audiences over 150 million people and ad prices up to US$4 million for a 30 second spot!

2013 is the second year that the game is being streamed live on the internet, and the ad inventory for this “second screen” has been moving rapidly. And some brands, such as Coca-Cola, are working hard to involve multiple screens in their campaigns. more»

23.01.2013    Tags: Coke, second-screen, sports