Every year at this time, we see many lists predicting the hot trends for the coming 12 months.

This year one of the best and most thoughtful lists we’ve seen comes from Golden Gekko, a leading mobile solutions provider in North America and Europe.

Their forecast identifies 10 key trends that will influence and shape the mobile industry in 2015. Our industry continues to evolve at rapid pace, and this list provides a lot of good “food for thought”.
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The number of people who are regularly searching on smartphones is rocketing, in-line with the explosive growth of mobile devices around the world.

Currently, around one quarter of all searches now come from mobile devices.

This infographic takes a look at the statistics around mobile search, and shows when, where and how users are performing their searches.
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The pace of technology change and consumer behavior change is so rapid these days that it is very difficult to keep up to date with all developments in the market.

If you only look at one report this year on developments in the market, we highly recommend that you look at this one – Mary Meeker‘s annual presentation about the key trends in the internet and mobile world.

The presentation covers a wide variety of topics including mobile advertising, wearables, apps, content distribution, IPO’s, healthcare technology, and lots more, and not only provides thought provoking insights, but also detailed numbers to back them up.
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Every year the reach of mobile expands and impacts our lives in more ways. The spread of mobile devices is changing not only consumer lifestyles, but also business strategy.

Although the industry is immense, it is not at all homogenous, with differing devices, networks, services and consumer behaviors throughout the world. This detailed report from Deloitte provides an interesting look at the current state and important trends in the global mobile industry. more»

According to consulting firm Strategy Analytics, early adopters of Smart TV’s have given them the “Thumbs Down” as viewers prefer to use tablets and Smartphones in order to access online media.

This could be bad news for TV makers who have been trying to make the TV into a device that takes care of all browsing and media needs. more»

UK consumers who use their phones for search tend to take a longer time for research compared to US-based consumers, but their purchase intent is very high, with over half reporting they had eventually made the purchase.

This and many other interesting facets of UK mobile shopping behavior are highlighted in “Path-to-Purchase” infographic.
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Mobile shopping for women, it seems, still involves visits to real stores.

A study by ResearchNow found that the majority of women shopping for clothes (90%) still prefer physically shopping for the purpose of trying on clothes and seeing them in person. This is despite the fact that 84% say they can’t stand the crowds associated with shopping!
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Do consumers really “vote with their feet”? Absolutely.

An iOS photo editing and sharing app has seen its user base rise nearly half a million following the fall-out from Instagram’s controversial new Terms of Service announced last month. more»

Market research firm comScore has released their latest MobiLens figures on the state of the US Smartphone market.

This new report shows that while Samsung continues to lead the US market with 26.3% share of US subscribers, Apple at 17.8% has managed to pass LG and now holds second place. more»

The majority of mobile phone users welcome offers sent to their device via SMS, a study by YouGov has found.

65% of people like receiving offers on their mobiles, while a surprising 75% of smartphone users said they prefered to receive adverts by text message. more»

As we start a new year, sometimes it is useful to look back on the year just finished and consider what major trends took place that may impact the future.

The folks at Google have done just this and have given us their view of the most significant developments that took place last year. As Google is clearly now one of the world’s most powerful mobile companies, its worth a look. more»

An interesting white paper published by Media Buying platform Ads Mobi and written by mobile research company Mobile Squared has predicted that Smartphones will overtake Feature phones during 2012 in the US. more»

While it is true that many of the most advanced mobile marketing campaigns only work well on Smartphones, it is important not to be misled and conclude that these campaigns are too limited to be effective.

A recently released market forecast shows Smartphones accounting for more than half of the world’s phone market by 2015! more»

Augmented Reality has been one of the most innovative leading edge mobile technologies over the past 18 months.

Now Nokia’s Beta Labs has announced LiveView, an Augmented Reality (AR) Browser for the N8, C7, and E7. more»

Much of the recent explosive growth of mobile lifestyle has been linked to new capabilities available on smartphones coupled with higher speed mobile data networks.

And now Smartphones have passed an important milestone: over the past few monts for the first time ever Smartphone purchases outnumbered feature phone purchases in the US market according to Nielsen’s latest survey of US mobile consumers. more»

A recent study published by mobile ad network Greystripe has found that two thirds of mothers who own an iPhone or Android smartphone use them in the shopping process.

Locating stores, comparing prices, and learning about new products are all ways that phones can make their lives easier.
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Automobile manufacturers are some of the biggest brand advertisers in the world, and increasingly they are turning to mobile advertising to reach potential consumers.

Greystripe – one of the biggest mobile ad networks in the US – has released the results of a survey of touch-smartphone owners to see how well the mobile channel works for this category.
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Interesting information has recently been published which provides further proof that smartphones have become the first and last device that consumers look at in the day.

London-based mobile ad network Adfonic has released a study about the hourly click patterns of smartphone users, which can help advertisers target ‘temporally”.
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A recent study has found that the majority (59%) of US Social Media users consider advertising a fair price to pay for using these services.

Further, 15% of them reported that they are more inclined to buy brands that advertise on Social Media sites. more»

Reacting to the growing popularity and installed base of high end smartphones, Google has introduced some new features for their AdSense for Mobile product.

These new features take advantage of the full internet browsing capabilities of smartphones to enable advertisers to provide a richer advertising experience. more»

Market information company J.D. Power has released a new customer satisfaction survey that shows that satisfaction is increasing rapidly for users of smartphones, while users of traditional mobile phones are becoming less satisfied.

Based on reports from over 16,000 mobile phone users, the data also highlights that iPhone owners are the most satisfied of smartphone users, whereas LG phones rate highest among traditional mobile phones. more»

For those of you working in the mobile business, the market numbers change so rapidly that it is hard to keep up to date. And trying to get good historical information for comparison is almost impossible.

Now there is a solution – Tomi Ahonen’s Mobile Almanac 2009. Written by well-known author and speaker Tomi Ahonen, this almanac contains all the information you may want to find out about the mobile telecoms business. more»

Market research firm GfK has released its latest quarterly “Mobile Advertising Report“, which shows that awareness of mobile ads in the UK has dropped since the last quarter.

However, awareness continues to grow in the US, as does the breadth of mobile advertising channels. more»

J.D. Power and Associates, the US based consumer research firm, has released a “consumer satisfaction” study which analyzes how consumers feel about their mobile phones.

Consumers rated Apple‘s iPhone as the top smartphone, and LG as the top traditional mobile phone. more»

AdMob has released their network data report for March, 2009. The report shows that worldwide requests on the AdMob ad network grew 17% from a month earlier to 7.7 billion.

The report takes a detailed look at the growth of Android based phones, and also reveals that 50% of all ad requests from iPhone and Android devices come from applications! more»

AdMob has released their latest network metrics report, with AdMob seeing 6.6 billion requests overall for the month of February.

This report also focuses on smartphones, where the iPhone is now seen as having 33% of worldwide smartphone traffic (50% in the US), and with Android representing 5% of the market.
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Gartner, Inc has released their latest figures on sales of smartphone devices for 2008.

Overall unit sales grew by almost 14%, but Q4 showed only about a 4% growth.

Nokia is still the dominant vendor, but their share of Q4 units was 41%, down from 51% last year.

Samsung made it to the “top 5” list for the first time. more»

AdMob has released their December Mobile Metrics report, and the data shows that smartphones continue to grow in the market, representing 33% of AdMob’s ad requests, up from 22% in May.

The market share of the key players is rapidly evolving as well, with new entrants gaining rapidly. more»