Very often we tend to focus on the newest, high-technology aspects of mobile marketing. Somehow it seems that the latest features must be the most important for attracting consumers.

But every once in awhile we see a campaign that reminds us that in fact, marketing is all about engaging people at an emotional level – this is what really counts.

Take a look at this campaign that was put together to help drive donations for the Anzac Appeal in Australia this year.
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