14 to 18 September, 2015
London, UK

Special Discount for MobiAD Readers!
Social Media Week London is a week long conference that provides the ideas, trends, insights and inspiration to help people and businesses understand how to achieve more in a hyper-connected world. more»

Details of Facebook‘s new mobile advertising network are now starting to come out, and it appears that this could have a major impact for the industry.

Called Facebook Audience Network, this new service has the potential to increase ad revenues for publishers, while increasing ad effectiveness for brands.
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At last some concrete evidence confirming a trend that has seemed likely.

A recent study has shown that, compared with older generations, the buying habits of Millennials are significantly more influenced by their friends’ social media activities. more»

Twitter has started a trial of Click to Call by allowing advertisers to include this feature in their sponsored tweets.

This option will enable consumers to speak directly to the brand, and will be “particularly appealing to direct response advertisers looking to generate leads, drive app downloads, collect consumers’ email addresses and induce incoming calls from customers,” according to Richard Alfonsi, Twitter’s VP of global online sales. more»

P&G’s deodorant brand, Secret has had a long running communications drive against teenage bullying.

Now Secret has launched a new mobile campaign using Snap’s mobile app that encourages teenagers to customize photos and spread an anti-bullying message to their friends and family. more»

Recently venerable American Express partnered with social media powerhouse Twitter to let consumers purchase simply using #hashtags! more»

For most mobile and internet shopping sites, the first step in using social media was to add a “Like” or “Follow Us” button to certain pages.

Not a bad start, but now there are much more powerful ways to use social media to drive mobile and online sales. This infographic looks at two key strategies for building commerce through social media. more»

22 to 23 May, 2012
London, UK

The Social TV World Summit will be a key opportunity for broadcasters, new media, operators, vendors, analysts, developers and OTT players to network and discuss the emerging role of social TV for future revenue strategies. more»

Facebook has announced the introduction of a series of new ad products, including for the previously advert-free mobile platform.

The announcement came as little surprise, following the company’s IPO filing a few weeks ago in which they conceded that didn’t “generate meaningful revenue” from mobile users. more»

Twitter has announced the introduction of sponsored tweets into the timelines of mobile users for the first time.

Users who access Twitter via an Android or iPhone app will begin to see promoted tweets in their feed, on top of the pre-existing promoted trending topics. more»

Today’s teen generation has been raised in an era of unprecedented media choice – internet everywhere, mobile, cable, connected tablets, time-shifted TV – the list seems almost endless.

Nielsen, a global leader in measurement and information, has put together a snapshot of the media habits of the teen generation.

Mobile Video, Texting, Social Media, Mobile Advertising – Nielsen looks at all of these in their report. more»

A recent study has found that the majority (59%) of US Social Media users consider advertising a fair price to pay for using these services.

Further, 15% of them reported that they are more inclined to buy brands that advertise on Social Media sites. more»

Successful retail companies know that communicating directly with their consumers can be very good for business, and that mobile offers a very powerful channel to do this. But actually implementing this communication is often not an easy task.

PizzaExpress – a UK restaurant chain with over 300 locations – has announced their partnership with MePlease, a mobile marketing platform that is designed to help business stay in communication with their customers, and at the same time harness the power of social media to grow the business. more»

Interested in improving your social life?

A new service that allows mobile subscribers to send their friends a coupon for a drink at local bars is showing early success in San Francisco. more»

GyPSii, the Netherlands based location enabled social media platform, has announced the launch of a new application that integrates its location based technology with Twitter.

The application, named Tweetsii, enables users to geo-tag their Twitter tweets, add pictures/videos and recommend places to their contacts.
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According to a new study, over 80% of UK marketing professionals do not believe that Social Media currently has any impact on their brands.

Further, almost 2/3 have no social media strategy for their company! more»

December 9 to 10, 2009
Paris, France

LeWeb brings together the best and the brightest people of the web industry from attendees to speakers. more»

Few things are as personal for women as the beauty products they use. And so marketing for make-up companies is all about establishing a personal connection between the brand and the consumer.

To help build this relationship, leading French cosmetics company Lancôme used both an iPhone app as well as social media to launch “Declare Indigo“, the new fall line of make-up by Aaron de Mey, Lancôme’s Creative Director of Make-up.

The iPhone app lets women try out the new color combinations, get make-up tips from Lancôme experts, and even share their creations with their friends! more»

The UK branch of furniture giant Habitat has received much criticism and has had to apologize for their inappropriate advertising use of social media site Twitter.

In an effort to increase the number of readers of their messages, the company had attached “hashtags” that were related to popular topics such as #iphone or popular events such as #iranelection (this happened just after the disputed election in Iran).
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