MobiAD Archives


Social Media Week – London

logo-london-no-date-120x109
14 to 18 September, 2015
London, UK

Special Discount for MobiAD Readers!
Social Media Week London is a week long conference that provides the ideas, trends, insights and inspiration to help people and businesses understand how to achieve more in a hyper-connected world. more»


28.07.2015    Tags: , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Our Rapidly Changing World:
Mobile & Internet trends 2015

trends_2015It is getting harder and harder to keep up to date with all developments in the market these days due to the rapid pace of change in both technology and in consumer behavior.

To address this need, for the past 20 years Mary Meeker has put together an annual presentation about the key trends in the internet and mobile world. The presentation covers a wide variety of topics including mobile advertising, wearables, apps, content distribution, IPO’s, healthcare technology, and lots more.

The report provides not only thought provoking insights, but also detailed numbers to back them up. If your business is effected by developments in digital technology, then this is a report you have to look at. Follow oceannenvironment to know more about digital technology.
more»


del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

How the World’s Best Brands use
Twitter for Marketing

top-brands-on-twitterSocial media marketing has been around for quite some time, and most companies have some appreciation of the benefits of connecting to customers through Facebook, Twitter, Instagram, etc.

Major brands often put significant resources into developing and fine tuning their social network marketing.

This post looks specifically at how the world’s Top 100 Brands use Twitter for marketing – something that many other companies may want to learn from.
more»


06.02.2015    Tags: , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Mobile App Marketing:
Facebook and the Heavyweights

mobileAppMarketingMobile App Marketing is becoming a big business, and the entry of Twitter into this market will only accelerate it even further.

This is a topic that will become ever more important to marketers. Here is an infographic and a white paper that explain The Essentials of Mobile App Marketing as well as highlighting some of the benefits of using of social media for mobile app marketing.
more»


del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Nothing Speaks Louder than Silence
Buying “A Minute of Silence”

anzac2014Very often we tend to focus on the newest, high-technology aspects of mobile marketing. Somehow it seems that the latest features must be the most important for attracting consumers.

But every once in awhile we see a campaign that reminds us that in fact, marketing is all about engaging people at an emotional level – this is what really counts.

Take a look at this campaign that was put together to help drive donations for the Anzac Appeal in Australia this year.
more»


del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Mobile and World Cup: FIFA says US is #1

worldcup-mobile-usAs World Cup fever spreads around the world, it is a good time to take a look and see how important a role mobile is now playing for fans.

As it turns out, the number 1 country for World Cup mobile usage is the US!

A recent study from Vdopia explains just how widespread mobile engagement with the World Cup is, with millions of fans participating through apps, paid video, and “second screen” content.
more»


09.07.2014    Tags: , , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Looking into the future:
Mobile & Internet trends 2014

mobile&internet-trendsThe pace of technology change and consumer behavior change is so rapid these days that it is very difficult to keep up to date with all developments in the market.

If you only look at one report this year on developments in the market, we highly recommend that you look at this one – Mary Meeker‘s annual presentation about the key trends in the internet and mobile world.

The presentation covers a wide variety of topics including mobile advertising, wearables, apps, content distribution, IPO’s, healthcare technology, and lots more, and not only provides thought provoking insights, but also detailed numbers to back them up.
more»


del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Social Media: A Strong Influence on Millennial’s Buying Habits

social_media_logos.gifAt last some concrete evidence confirming a trend that has seemed likely.

A recent study has shown that, compared with older generations, the buying habits of Millennials are significantly more influenced by their friends’ social media activities. more»


del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Social Media’s Huge Impact On
Mobile and Internet Sales
“Sharing” and “Social Login” Drive Interaction

social_media_logos.gifFor most mobile and internet shopping sites, the first step in using social media was to add a “Like” or “Follow Us” button to certain pages.

Not a bad start, but now there are much more powerful ways to use social media to drive mobile and online sales. This infographic looks at two key strategies for building commerce through social media. more»


15.01.2013    Tags: , , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Mobile Takes Over Social Media:
More Than Half Of Facebook And Twitter Users Connect Via Mobile

facebook-twitter-mobile-2.jpgMany people expected that social networks and mobile would be a natural combination, but now the numbers are in.

According to recent statistics from comScore, in the US during September, over 50% of Facebook’s and Twitter’s unique users logged on via their mobile device! more»


19.12.2012    Tags: , , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

A Look At The US Smartphone Market – Samsung & Apple Now On Top

smartphones-3.gifMarket research firm comScore has released their latest MobiLens figures on the state of the US Smartphone market.

This new report shows that while Samsung continues to lead the US market with 26.3% share of US subscribers, Apple at 17.8% has managed to pass LG and now holds second place. more»


del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Who’s Using What Media When?

media_consumption_info_image.gifOver the past several years the diversity of media available to the average person has exploded.

Mobile internet enabled smartphones, tablets, social media sites, personal media players, Twitter – all of these are now used on a daily basis by a large sector of the population.

But who actually is using what media, and when? Ad Age, MBAOnline, and Magid GS produced a very interesting infographic which answers this question! more»


01.10.2011    Tags: , , , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Google Mobile Ad Revenue To Reach US$14 Billion By 2015

google_logo.gifA new report by Canaccord Genuity has predicted that Google’s mobile ad revenue will reach US$14 billion by 2015 driven by smartphone uptake, growth of Android, and new services offered by Google. more»


05.07.2011    Tags: , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Social Networks & Mobile Games Most Popular For In-App Billing

distimo_logo.gifApp Stores are the real hub of activity in the mobile world these days, and having an up-to-date understanding of the key trends in this area can be crucial for a business.

Distimo is an app store analytics company built to solve the challenges created by a widely fragmented app store marketplace. This latest report from Distimo takes a look at in-app billing, as well as reporting the highest ranking paid and free apps from the Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace. more»


del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Social Networking Represents 60% of US Mobile Usage

pascal_network.gifAccording to a recent report from Ground Truth, 60% of traffic on the mobile internet in the US is to Social Networking sites.

In addition, mobile specific social networks engage users more than online social networks. more»


04.05.2010    Tags: ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Orange: Women Send More Messages, Men Watch More Mobile TV Clips

orange-logo-1401.gifOrange have released their latest “Digital Media Index” report for April 2010.

This report looks at consumer behavior related to digital media, and in this particular edition highlights the differing usage patterns that men and women have on the Orange mobile network. more»


13.04.2010    Tags: , , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Facebook Lite – A New Opportunity For Mobile Marketing?

facebook_lite.jpgIn the past week there has been a lot of discussion on the internet about “Facebook Lite”, the new version of Facebook that has recently been released for beta testing.

Facebook Lite is apparently intended for users who have slower internet connections, for example on mobile. This may open up new opportunities for mobile marketing. more»


16.08.2009    Tags: , , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

The Ultimate Market Resource:
Tomi Ahonen’s Mobile Almanac 2009

ahonen_almanac.gifFor those of you working in the mobile business, the market numbers change so rapidly that it is hard to keep up to date. And trying to get good historical information for comparison is almost impossible.

Now there is a solution – Tomi Ahonen’s Mobile Almanac 2009. Written by well-known author and speaker Tomi Ahonen, this almanac contains all the information you may want to find out about the mobile telecoms business. more»


del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Studying The Digital Future:
A New Set Of Rules For Mobile Marketing

cole-face_2502.gifHave you ever wished that you could really understand how people used the internet today, how they interact with various media, and what impact the trends we see today will have in the future?

For the past 15 years, the Center for the Digital Future at USC has been studying exactly these issues. In this interview, we talk with Jeffrey Cole, Director of the Center on a range of topics, including the evolving media habits of teenagers and the emerging “new rules” for advertising and marketing. more»


30.06.2009    Tags: , , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Nintendo Wii Brings Ads To Family Entertainment, Japanese Style

wii_ads.jpgDavid Rosenberg has written an interesting article over on CNET news.

He describes how the new Wii-no-ma service that Nintendo has launched in Japan is being used to promote a combination of gaming, family social networking, and advertising. more»


22.06.2009    Tags: , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

BuzzCity Launches Planning Tool For Mobile Ad Campaigns

buzzcity_planning.jpgBuzzCity has launched a web-based mobile media planning tool to help mobile marketers get better returns for their ad spend.

The online tool includes traffic and demographic data from each of 200 markets where the ad network operates. more»


18.06.2009    Tags: , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Orange Digital Media Index Shows Boom In Mobile Data

Orange has released the latest in their Digital Media Index series of consumer usage reports.

The study shows that despite the bad overall economic climate, consumers are rapidly increasing their consumption of mobile data, including music downloads, video downloads, mobile social networking, and mobile gaming.

And mobile data using dongles increased a phenomenal 4,125% in the past 12 months! (available for download)

more»


del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Forrester Predicts Fast Growth For Mobile And Social Network Advertising

forrester_logo.gifAs reported in WebProNews, Forrester Research has released its projections for the growth of online advertising. Mobile and social networks are the hottest areas of growth, although all sectors of online show strong growth. more»


26.04.2009    Tags: ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

US Study Highlights Value Of Mobile Ad Targeting

target_phone.gifOpenwave Systems has released a report that analyzes the behavior of US consumers on the mobile internet.

The study shows that Social Networks are becoming a preferred replacement for previous means of electronic communication, and Mobile Ad Targeting can add significant value to a campaign. more»


del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Mixing Mobile Social Networks And Advertising, BuzzCity’s KF Lai

kf_lai_head.gifSocial Networks are rapidly becoming one of the major destinations for mobile and online internet browsing, and a big question today is will the social networks be able to monetize their traffic.

BuzzCity is an interesting combination: it runs one of the largest social networks (mygamma), but it also has a very large mobile ad network for revenue generation.

KF Lai is the founder and CEO of BuzzCity. In this interview, he gives some insight into the synergies he has found from running both a social network and an ad network. more»


18.03.2009    Tags: , , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Will Twitter Move To Search Ads?

twitter.gifSan Francisco based Twitter, the third largest social network globally, has recently made improvements to its search functionality in a move that many believe will lead to Twitter search ads and a new revenue stream for Twitter.

The new search function would let consumers and companies scan the feeds of Twitter’s 6 million members in order to get up-to-the-minute information about key topics and trends. more»


17.03.2009    Tags: ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Operators Reveal What Will Drive Future Of Messaging

airwide1.gifAirwide Solutions has commissioned independent research to poll operators about ‘what’s hot and what’s not’ in mobile messaging around the world.

The results include social networks, mobile advertising, and location services, and have been compiled in a white paper which looks at the opportunities and outlines operator investment plans for the next 12 months. more»


del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Flirtomatic To Start Social Network Profiling

flirtomatic.gifFlirtomatic, the UK based flirting and dating service, has decided to use the “social intelligence” solutions from Xtract to gain better insight into their customers, with the aim to eventually to offer more relevant advertising. more»


del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Mobile Social Networking Driving Growth of the Mobile Internet

mososo.gifcomScore, the digital measurement company, has reported that mobile social networks are a key factor in driving the growth of the mobile internet throughout Europe.

Social networking currently has about 12.1 million users in western Europe, with a year-on-year growth over 150%. more»


del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

BuzzCity Opens Up Social Network “mygamma” To Developers And Advertisers

buzzcity_logo.gifBuzzCity has announced that it will be opening up its popular mobile social networking site mygamma so that developers and advertisers can integrate their own applications into the service. more»


02.03.2009    Tags: ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

The Power Of Advertising: Dancing Flashmob Closes London’s Liverpool Street Station

flashmob_dane.gifJust last week we saw the true power of advertising and social communities.

In an imitation of a popular T-Mobile ad, a flashmob dance was organized on Facebook, with the result being that one of London’s biggest train stations was closed down during a busy Friday evening! See the videos of here. more»


11.02.2009    Tags: , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Ad Execs See Rise In Mobile But Decline In Traditional Ad Spending

kpmg_logo.gifAccording to a recent poll by KPMG, media and advertising executives expect more than a quarter of media time and spending to move away from traditional channels. At the same time, they believe that mobile and social media advertising will be gaining momentum. more»


del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

US Mobile Media Surges, But Consumers Say Some Hurdles Still Exist

azuki.gifAzuki Systems recently released a survey of US mobile consumers which indicates a surge in usage of mobile media, as well as details about how consumers are spending their time on the phone. The study also highlights that there are still some common barriers facing consumers. more»


09.02.2009    Tags: , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Bebo Launches ‘Bebo Open Mobile’

bebo_logo.gifBebo, the global social media network that was acquired by AOL, recently took a major step towards opening up their social network to the mobile world.

Bebo Open Mobile is a partnership program for operators, handset manufacturers and mobile software developers which will help them promote, distribute, and monetize mobile social media. more»


03.02.2009    Tags: ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Mobile Space To Challenge Social Networks

pascal_network.gifA thoughtful piece by Colin Gibbs over at RCR Wireless News discusses the expected future evolution of mobile social networks compared to internet social networks. Expect the mobile versions to grow in popularity and usage, but a question remains about their financial viability! more»


05.01.2009    Tags: ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Virgin Mobile USA Adds Special Features To Promote Social Networking

virgin_mobile.gifVirgin Mobile USA, which over the summer absorbed the MVNO Helio, has introduced some interesting new features which will make it easier for their subscribers to participate in mobile social networks. more»


07.12.2008    Tags: , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Survey Reveals Intense Dedication To Mobile Social Networks

itsmy.gifitsmy.com just released what is probably the largest ever survey in the area of mobile social networks. More than 15,000 users took part from the US, UK, Spain, and Italy. Looking at consumer usage patterns, preferences, and statistics, this report really shows how deeply involved some consumers are with mobile social networks. more»


02.12.2008    Tags: , , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

3UK Launches Social Networking Phone Including Facebook

3uk_phone.gif3UK has launched a new phone into the UK market, the INQ¹, which it calls the “world’s most advanced social networking phone”.

Features to access Facebook are integrated into the heart of the phone, as well as other communication and music services. more»


26.11.2008    Tags: , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Social Networking World Forum

snf_120×60.gif

9 & 10 March, 2009
Olympia, London, UK

A two day conference dedicated to social networking and mobile social networking, featuring key speakers from social networking publishers, advertising agencies, industry analysts, plus many more. more»


23.11.2008    Tags: ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Ad Network For Mobile Social Networks Goes Live

itsmybiz.gifGofresh, the Munich based company behind the very successful social network itsmy.com has launched itsmy.biz, a “mobile social advertising network”. Basically it’s a focused ad network which allows advertisers to reach an audience of people that frequent mobile social network sites. more»


29.10.2008    Tags: , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Direct Marketing Association – Guides for Mobile Marketing

dma_logo.gifThe Direct Marketing Association UK (DMA) has launched a series of a mobile marketing guides intended to help educate direct marketers about all the various commercial options available to them. (available for download) more»


del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Universal McCann: Social Media Offers Huge Advertising Potential

social_media.gifUniversal McCann has released an extensive report on the growth and impact of social media around the world. Surveying over 17,000 users in 29 countries, this paper is a detailed analysis that should be read by everyone whose business may be impacted by this major trend. more»


15.09.2008    Tags: ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Emerging Media Forecast: Mobile, Social Media, and Online Video Will Lead The Way

magna.gifA recent media forecast by Magna Global – one of the world’s leading media service firms – predicts that mobile media, social media, and online video will be the fastest growing of the emerging media channels. Download the full study. more»


del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Vodafone Buys Mobile Social Network

vodafone-logo.gifVodafone has announced that it has agreed to buy ZYB for 31.5 million Euros. The Danish company operates a social networking and online management tool that allows mobile phone users to share their contact, calendar and location information as well as providing network back up capbility. more»


29.05.2008    Tags: , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Over 40% of Mobile Web Traffic is to Social Networks

operalogo.gif
Opera Software, publisher of the Opera Mini browser, has released its first “State of Mobile Web” report covering the first quarter of 2008. One of the most interesting facts in the report is that social networks account for 40% of worldwide mobile web traffic, while accounting for over 60% in the US, South Africa and Indonesia. more»


del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Hey Friend, Fund My Phone!

sugarmama.gifCustomers of Virgin Mobile’s Sugar Mama program now have a new way to earn airtime. Normally, the service provides free airtime when a customer listens to ads on their phone. But now, using a new Facebook application, users can have their Facebook Friends earn free minutes for them by listening to the advertisements on their PC. more»


21.05.2008    Tags: , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Flirtomatic Serves Its Billionth Mobile Ad

flirtomatic-logo.jpgFlirtomatic, the mobile and online flirting service, has announced that it has served its billionth mobile advertisement. This comes less than a year after serving its first. During Q1 2008, ad revenue increased by 31% compared to the previous quarter and ad impressions grew by 27%. more»


17.05.2008    Tags:
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

BuzzCity Report Shows Explosive Growth In Mobile Internet

buzzcity-logo.jpgBuzzCity has revealed the statistics for its myGamma Global Mobile Advertising Index. myGamma is an ad-supported mobile social network service that is very popular in many of the markets outside of N. America and Europe. Download the full advertising index. more»


del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Teen Social Networking Site To Go Mobile With Advertising

kiwibox.gifKiwibox, a social networking site focused on the teen market, have announced a partnership with Burst Media. Under the terms of the deal, Burst Media will serve mobile ads on the Kiwibox mobile site which will launch in the second quarter of 2008. more»


28.04.2008    Tags: ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Crush or Flush” Launches New Type of Mobile Ad

crush_flush_small.gifCrush or Flush, the social network that allows its members to meet, chat and flirt with other members by browsing profiles and deciding whether to “Crush” or “Flush” them, has announced that it will introduce a new form of mobile ad. The new interactive advertising is a feature called Golden Ticket. more»


28.04.2008    Tags:
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Subscribe to MobiAD