Twitter is certainly one of the hottest topics in the past week, having just completed a very successful IPO that valued the company at almost $25 billion on the first day of trading.
So we thought it would be a good time to review Twitter’s activities in the area of mobile advertising, where much of its revenue is expected to come from.
This article also takes a look at Amplify, a special advertising program that Twitter has created to monetize the second screen TV experience. Amplify has recently been adopted by the major brands such as NFL, Verizon, and McDonalds. more»
22 to 23 May, 2012
The Social TV World Summit will be a key opportunity for broadcasters, new media, operators, vendors, analysts, developers and OTT players to network and discuss the emerging role of social TV for future revenue strategies. more»