As World Cup fever spreads around the world, it is a good time to take a look and see how important a role mobile is now playing for fans.

As it turns out, the number 1 country for World Cup mobile usage is the US!

A recent study from Vdopia explains just how widespread mobile engagement with the World Cup is, with millions of fans participating through apps, paid video, and “second screen” content.
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FIFA 14 is the latest version of the EA SPORTS FIFA series, one of the most popular video game series ever.

This year, EA Sports decided to run a very targeted mobile campaign around the launch of FIFA 14, trying to reach true football fans, and at the moment when they are most in the mood to think about football. more»

Prior to this summer the BBC had made it clear that it saw mobile as an important part of its business in the future.

However it looks like the future may be coming sooner than expected, as figures for this summer’s big sports events show that the shift in how consumers watch their favorite sports has already started. more»

In just 10 days from now the US Superbowl football game will take place in New Orleans. Over the years, the Superbowl has become a showcase for TV advertising, with audiences over 150 million people and ad prices up to US$4 million for a 30 second spot!

2013 is the second year that the game is being streamed live on the internet, and the ad inventory for this “second screen” has been moving rapidly. And some brands, such as Coca-Cola, are working hard to involve multiple screens in their campaigns. more»

With Euro 2012 just recently finished, O2 Media has released some information about how football fans stayed in touch with the championships via their mobile device.

They found that a huge percentage of fans relied on their mobile in some manner to follow the matches, even to the point of watching a live match on the phone.
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Part of the beauty of football is that every fan believes they are an expert, and every fan believes they know better than the manager how to run the team. But usually fans do not get a chance to manage a team.

This past summer, Carling Black Label changed all of this, and gave football fans in South Africa the opportunity to “manage” two of the most famous teams in South Africa for one of the biggest matches of the year.

With an easy to use mobile interface, the fans responded by the millions! more»

Mobile entertainment company RockLive, had a lot of success in 2011 through launching sport star branded mobile games.

Recent games include Mad Chad (Chad Ochocinco), Main Event (Mike Tyson), and now Heads Ups featuring Christiano Ronaldo. more»

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It seems as though the Nike brand has always been about more than just sportswear and sneakers. People are passionate about the brand, and with products like the Nike Plus, Nike has become a regular part of their customers’ lives.

Now Nike is taking this one step further with their mobile app campaign Nike True City. This is a location-based city guide – with a social media component – for six of Europe’s most interesting cities, all done with Nike style and flair. Check it out. more»

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January 21, 2010
London, UK

The M-Football conference will bring together all the stakeholders who will collaborate to exploit the massive mobile marketing opportunities of the 2010 FIFA World Cup. more»

For those of you lucky enough to have attended a Grand Slam tennis championship at Wimbledon, you’ll know that it is a wonderful, though sometimes confusing experience.

This year IBM decided to take advantage of the newest mobile technologies to make the event even better. See how they combined location awareness, augmented reality, and twitter feeds to provide a unique branded utility to help fans better enjoy the event.
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Adidas knows a lot about athletes – not only professionals but also serious amateurs such as weekend marathoners.

And one thing Adidas has found through research is that marathon runners don’t achieve their goals alone – it requires a lot of support from family and friends to make their personal dreams a reality.

To promote their their sponsorship of the 2009 London Marathon, Adidas decided to use mobile technology to help the runners and spectators stay connected during the race, by providing the Mobile Marathon Tracker, and Personalized Runner Messages. more»

Global mobile advertising network mKhoj has released some new statistics about mobile activity in South Africa, indicating a very rapid growth in mobile internet usage.

South Africa is a very interesting market, with a mobile penetration reaching 100%, and the need to serve a very diverse customer base that speaks 11 official languages. more»

It has been just a year since Nike launched their PHOTOiD campaign. This campaign allowed consumers to use their mobile phones to choose colors they liked from the world around them, and have these colors incorporated into a customized pair of Nike running shoes.

This was one of the first campaigns to exploit visual interactivity to engage consumers, and although the campaign is no longer active, it is still a great example of creative use of innovation for marketing. more»

The Hong Kong Sevens is a 3-day rugby tournament that takes place each year. Guinness is a major sponsor of the tournament, and they were looking for a way to extend the consumers engagement with the brand beyond the time in the stadium.

The result was the innovative mobile marketing application Guinness Passport to Greatness, that won the 2008 MMA award for “Best Use of Mobile Marketing”. It featured an interactive guide to the tournament, plus information about Hong Kong nightlife, and could even speak Cantonese! more»

Sky has announced that they will begin to run advertising on their mobile properties. For the first time brands will be able to take advantage of advertising opportunities on such sites as Sky Sports, Sky News, and Football 365. Adidas and Fiat will be the first advertisers to use the service. more»

PUMA, one of the world’s leading sporting footwear company, launched a major mobile campaign recently to coincide with the Formula One race that took place in Shanghai.  It was a comprehensive campaign that included a mobile internet site, adver-gaming, coupons, banners, and search. more»

ROK Entertainment, the UK-based mobile technology and entertainment company has signed a partnership with Mixcast Network to roll out a national Bluetooth mobile advertising platform in the US in time for the Super Bowl weekend in February. more»

National Hockey League team the Pittsburgh Penguins have had great success in connecting with its student fan base using its text-messaging program. It all started in 2006 when in order to fill empty seats, they decided to text local students with offers of severely discounted tickets. more»