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MobiAD Archives


EE Launches 4G In The UK – But Pricing May Be A Problem

ee-4g-launch.jpgEverythingEverywhere (EE), (the UK mobile operator formed by the combination of T-Mobile and Orange) has launched the UK’s first 4G service but the initial reaction is that pricing plans may be a problem.

A survey conducted by Thinkbroadband.com found that 72% of Brits were put off 4G by the pricing that has been announced. more»


10.11.2012    Tags: , , ,
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US Mobile Operators Reach Agreement On Mobile Marketing Standards

us_operators.gifThe MMA (Mobile Marketing Association) has announced that the top 4 US mobile operators (Sprint, T-Mobile, Verizon, and AT&T) have agreed to incorporate their “mobile marketing guidelines” into the MMA’s best practices guidelines.

This should make it much more efficient for brands and agencies to launch mobile campaigns, with industry savings estimated at over $200 million per year. more»


08.04.2009    Tags: , , , ,
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T-Mobile To Trial Proximity Marketing In UK Stores

t-mobile_bluetooth.gifT-Mobile has announced that it will trial “proximity marketing” at several of its London locations in an effort to bring more people into the stores.

Bluetooth tags will be installed in six T-Mobile stores by Hypertag, a provider of proximity solutions.
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29.03.2009    Tags: , ,
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