Facebook has announced a new set of targeting options for advertisers wishing to engage with Facebook’s users.
The options are designed to allow more flexibility for advertisers wanting to target by location, demographic, interest or behaviour. more»
Mobile marketing and advertising seem to have been growing rapidly in the past few years in terms of technical capabilities, creative ideas, and user acceptance.
Now new information from the IAB UK shows that advertising budgets are also making a major shift towards mobile, with 15% of 2014′s digital spend expected to go to mobile activities.
dealBoard collects information on what brands consumers like, and delivers them daily deals based on this – like a more user-specific Groupon or Living Social. more»
Based on documents filed by the Europeans Commission for Consultation, three of the UK’s largest mobile networks have cast aside their differences to form a mobile advertising network.
O2, Vodafone and Everything Everywhere (created in 2010 by the merge of Orange UK and T-Mobile) will create a joint venture to offer brands the ability to capitalize on the demographic targeting information that they possess, in order to place more highly targeted ads onto mobile devices. more»
Winter is the flu season around the world, and many companies launch special advertising campaigns at this time of year for flu related products.
When Vicks – a leading provider of cold & flu medicine – rolled out a mobile marketing campaign for their Behind Ear Thermometer they wanted to target only consumers in locations where the flu was common.
Sound impossible? Read how a special free service from Google helped them accomplish this objective! more»
According to the latest SMART report from mobile ad network Millennial Media the financial vertical is leading the growth in Mobile Advertising with a year on year growth of 802%. Followed by Retail & Restaurants (745%) and telecommunications (719%). more»
Interesting information has recently been published which provides further proof that smartphones have become the first and last device that consumers look at in the day.
London-based mobile ad network Adfonic has released a study about the hourly click patterns of smartphone users, which can help advertisers target ‘temporally”.
Every month, Millennial Media puts out a SMART report on the US mobile advertising market (SMART=Scorecard for Mobile Advertising Reach and Targeting).
The May report shows that the US mobile internet market continues to grow at a monthly average of 3-5%. There is also some very interesting information on the mix of campaigns (for example, Retail Promotional campaigns increased 6% from April to May), as well as an an analysis of “Cost Per Engaged User” across various types of targeting methods. more»
Although the world economic situation remains pretty dismal, another mobile advertising company has secured additional venture financing.
Flirtomatic, the UK based flirting and dating service, has decided to use the “social intelligence” solutions from Xtract to gain better insight into their customers, with the aim to eventually to offer more relevant advertising. more»
An interview with Pascal Thomas, mobile visionary and VP of Orange NExT (the mobile media division of France Telecom Orange)
France-Telecom Orange is one of the world’s leading tier-one mobile operators, and also one of the first true “multiplay” companies – offering not only mobile service, but also fixed line telephone, internet, and television (IPTV) to their customers.
Understanding the customer benefits of a “multiplay” offer and the evolving impact of social networks on advertising and revenue generation is one of the roles of Pascal Thomas. Pascal is one of the leading innovators in the European telecom industry, and was the lead initiator of Orange’s pioneering mobile television services. He now heads up Orange’s NExT group, which is responsible for “audience and advertising” as well as all things Web 2.0. more»
Dynamic Targeting through Social Networks #mobiad " > Tweet