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MobiAD Archives


Secret Deodorant: A Photo-Sharing Mobile Campaign Against Bullying

tumblr_inline_mv55l6vrby1rehoax.jpgP&G’s deodorant brand, Secret has had a long running communications drive against teenage bullying.

Now Secret has launched a new mobile campaign using Snap’s mobile app that encourages teenagers to customize photos and spread an anti-bullying message to their friends and family. more»


13.11.2013    Tags: , ,
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Chok! Chok! Chok!
Coke’s Interactive TV-Mobile
Gaming Promotion!

chok_header.jpgCoca-Cola has had a long history of successful, innovative advertising in many media. Last summer, Coke ran a campaign in Hong Kong that successfully combined the reach of TV with the engagement of mobile to create a true phenomenon across the region. more»

17.04.2013    Tags: , , ,
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Who’s Using What Media When?

media_consumption_info_image.gifOver the past several years the diversity of media available to the average person has exploded.

Mobile internet enabled smartphones, tablets, social media sites, personal media players, Twitter – all of these are now used on a daily basis by a large sector of the population.

But who actually is using what media, and when? Ad Age, MBAOnline, and Magid GS produced a very interesting infographic which answers this question! more»


01.10.2011    Tags: , , , ,
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The Surprising Media Habits of Teens

teens_media.jpgToday’s teen generation has been raised in an era of unprecedented media choice – internet everywhere, mobile, cable, connected tablets, time-shifted TV – the list seems almost endless.

Nielsen, a global leader in measurement and information, has put together a snapshot of the media habits of the teen generation.

Mobile Video, Texting, Social Media, Mobile Advertising – Nielsen looks at all of these in their report. more»


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Millennial Generation Is The Most Responsive To Text Ads

texting-teens.gifRecent data from consumer insight specialist GFK MRI has found that the Millennials (born between 1977 and 1994) are 57% more likely to recall seeing an SMS ad on their mobile device compared with the average mobile phone user. More importantly, they are 93% more likely to have responded to a text ad or made a purchase through text. more»


01.05.2011    Tags: ,
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Verizon Brings Teen Public Service Campaign To “Three-Screens”

thatsnotcool.gifDue to the rapid spread of new communication technologies, today’s teenagers are facing unique challenges in determining what’s acceptable in personal relationships and what’s not.

Verizon has linked up with the Ad Council to bring a public service campaign to teens in the US. The campaign is called “That’s Not Cool”, and is aimed a helping teens recognize and deal with “digital dating abuse”. more»


20.09.2009    Tags: , ,
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Studying The Digital Future:
A New Set Of Rules For Mobile Marketing

cole-face_2502.gifHave you ever wished that you could really understand how people used the internet today, how they interact with various media, and what impact the trends we see today will have in the future?

For the past 15 years, the Center for the Digital Future at USC has been studying exactly these issues. In this interview, we talk with Jeffrey Cole, Director of the Center on a range of topics, including the evolving media habits of teenagers and the emerging “new rules” for advertising and marketing. more»


30.06.2009    Tags: , , ,
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Fanta: Talking So Only Teens Can Hear

fanta_can2.gifThe Coca Cola Company has long been committed to experimenting with new approaches for building engagement with their consumers.

Recently, one of Coke’s major soft drink brands, Fanta, teamed up with Ogilvy Advertising to bring out a mobile application for teens using a new technology that (as far as we know) has never before been used for mobile marketing.

The Fanta Stealth Sound System brings teens together by letting them talk in secret, without adults even knowing that they are communicating. more»


10.06.2009    Tags: , ,
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Using A Mobile Soap Opera To Bring The Message Of Safe Sex To Teens
thmbnls: “UR MOBILE UR DRAMA UR CHOICES”

thmbnls_start.gifEffectively communicating a “safe sex” message to 15 – 18 year olds could be a difficult task, especially as they are often wary of mainstream media.

So the Department of Children, Schools and Families (DCSF) in the UK turned to mobile marketing to help them connect with this hard to reach group.

thmbnls is a free, 22 episode mobile soap opera that was launched earlier this year and which is a key element in DCSF’s overall Want Respect? Wear a Condom campaign. more»


12.05.2009    Tags: , ,
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Department of Children
Survey: “What do teenagers do with their free time?”

blyk_teens.gifThe Department for Children, Schools, and Families in the UK wanted to understand better how teenagers felt about free time activities. This group is normally very difficult to communicate with, so the Department tried the innovative approach of running a survey on the Blyk mobile network which focuses on youth, and has recently launched a market research product.

(From our recent interview with Shaun Gregory, CEO of Blyk UK.) more»


22.12.2008    Tags: , ,
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Coke Creates “Silver Room” For Female Consumers

dietcoke_header.gif

Coca Cola of Great Britain has launched a new mobile website designed to appeal to a new generation of Diet Coke drinkers. The site brings together the best in celebrity gossip, fashion, music, film, games, and green issues, and is targeted at today’s tech savvy female audience. more»


01.10.2008    Tags: , , ,
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US Teens Are Cell Phone Saavy, But May Not Be Receptive to Ads

teens_mobile.gifMany companies are using mobile advertising to target teenagers. However, some recent research from comScore shows that while U.S. kids ages 12-17 use are great users of mobile phones, they may not be particularly receptive to mobile ads. more»


13.09.2008    Tags: ,
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Penguin Uses Mobile To Promote Teen Novel

penguin_150×200.gifPenguin Books is one of the best known book companies in the world. Nick Hornby is a bestselling author with several novels that have been made successfully into films, including About A Boy, Fever Pitch and High Fidelity.

When Penguin launched Hornby’s latest novel SLAM – his first to be directed at a teenagers – they decided to reach this audience by using a very innovative mobile campaign that involved downloadable audio, celebrity voices, and the Blyk mobile network. more»


27.08.2008    Tags: ,
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Mobile Ads key During Economic Downturn

recession.gifA new study published by Harris Interactive looks at consumer reactions to the US economic downturn. The study shows that over 1/3 of consumers say that it will not affect their spending habits, and that mobile advertising is becoming an increasingly viable advertising channel . more»


26.06.2008    Tags: ,
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Teens Give Mobile Ads The Thumbs Up

teens.jpgA recent article published in the Los Angeles Times discusses how a host of new services targeted at teens are having a big success. Whether they be magazines sending fashion tips, horoscopes, dating advise or brand information, it seems that today’s teens accept mobile advertising. more»


29.05.2008    Tags: ,
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Teen Social Networking Site To Go Mobile With Advertising

kiwibox.gifKiwibox, a social networking site focused on the teen market, have announced a partnership with Burst Media. Under the terms of the deal, Burst Media will serve mobile ads on the Kiwibox mobile site which will launch in the second quarter of 2008. more»


28.04.2008    Tags: ,
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Harris Interactive: Teens Talk About Advertising

teenagers.gifThe world of media and advertising has changed a lot in the past 20 years, and nowhere has the change been bigger than in the media habits of teenagers. To understand this better, Harris Interactive conducted several online focus groups with US teenagers. They talked about their views of advertising, what they like, what works, what they don’t like. more»


30.05.2007    Tags: ,
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Young Hispanics a “golden opportunity” for mobile advertising says M:Metrics

M:Metrics reported that English-speaking Hispanics are one of the most active market segments for mobile content consumption. Over 70 percent consume mobile content, compared with less than 50 for the market in general. more»


14.05.2007    Tags: , ,
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Q Research: ad acceptance in teens

q.gifQ Research published findings from its latest survey on what Britain’s young people think about receiving advertising messages on their mobile phones. The research, published in the report ‘Mobiles
and Advertising’, shows that targeting advertising messages to the individual recipient is the key to success with this often-elusive audience. more»


26.04.2007    Tags: ,
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