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Carling’s Mobile Success Story
10 Million Entries To “Be The Coach”


Part of the beauty of football is that every fan believes they are an expert, and every fan believes they know better than the manager how to run the team. But usually fans do not get a chance to manage a team.

This past summer, Carling Black Label changed all of this, and gave football fans in South Africa the opportunity to “manage” two of the most famous teams in South Africa for one of the biggest matches of the year.

With an easy to use mobile interface, the fans responded by the millions! more»

05.02.2012    Tags: , , ,
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