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MobiAD Archives


A mobile success from the beginning, Twitter adds new “Social TV” ads

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Twitter is certainly one of the hottest topics in the past week, having just completed a very successful IPO that valued the company at almost $25 billion on the first day of trading.

So we thought it would be a good time to review Twitter’s activities in the area of mobile advertising, where much of its revenue is expected to come from.

This article also takes a look at Amplify, a special advertising program that Twitter has created to monetize the second screen TV experience. Amplify has recently been adopted by the major brands such as NFL, Verizon, and McDonalds. more»


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US Mobile Operators Reach Agreement On Mobile Marketing Standards

us_operators.gifThe MMA (Mobile Marketing Association) has announced that the top 4 US mobile operators (Sprint, T-Mobile, Verizon, and AT&T) have agreed to incorporate their “mobile marketing guidelines” into the MMA’s best practices guidelines.

This should make it much more efficient for brands and agencies to launch mobile campaigns, with industry savings estimated at over $200 million per year. more»


08.04.2009    Tags: , , , ,
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Verizon Picks Microsoft For Mobile Search And Advertising

verizon.gifFollowing several months of speculation, Verizon recently announced that Microsoft will be providing portal, local, and internet search and mobile advertising capabilities on the Verizon network. The five year agreement is set to start in mid-2009. more»


20.01.2009    Tags: , , ,
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