Based on documents filed by the Europeans Commission for Consultation, three of the UK’s largest mobile networks have cast aside their differences to form a mobile advertising network.

O2, Vodafone and Everything Everywhere (created in 2010 by the merge of Orange UK and T-Mobile) will create a joint venture to offer brands the ability to capitalize on the demographic targeting information that they possess, in order to place more highly targeted ads onto mobile devices. more»

While it is true that many of the most advanced mobile marketing campaigns only work well on Smartphones, it is important not to be misled and conclude that these campaigns are too limited to be effective.

A recently released market forecast shows Smartphones accounting for more than half of the world’s phone market by 2015! more»

Vodafone Mobile Clicks is an initiative designed to accelerate innovation in the mobile internet sector across Europe. Entrants come from seven countries, including UK, Netherlands, Turkey, Portugal, Spain, Germany, and Ireland.

After the first rounds of judging, the entries have been reduced down to 7 finalists, one from each country. You can vote now for your favorite.
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The winners of the mWomen mobile application awards were announced recently at the Mobile World Congress in Barcelona.

The awards, which were launched by Hilary Clinton, Cherie Blair, the GSMA Development Fund and sponsored by Vodafone, challenged app developers to build an original app solution that targeted the specific needs of women in developing countries. more»

Vodafone was one of the first major mobile operators to commit serious resources to mobile advertising.

The industry has grown and changed a lot since then, and Vodafone’s strategy has also evolved, culminating with some major announcements recently about applications, network services, and Vodafone 360.

We took the opportunity of these announcements to visit Vodafone’s new offices in London to get some further detail on these plans as well as an update on Vodafone’s overall strategy towards mobile advertising and marketing. more»

Vodafone announced that it has completed the rollout of mobile advertising services to 18 countries in the past 18 months.

Citing strong revenue growth, Vodafone also announced they would continue expanding both the portfolio of mobile advertising services and their reach. more»

Vodafone has announced an aggressive plan to stimulate a new generation of mobile internet applications by providing internet service developers with a single point of access to Vodafone’s global customer base of 289 million subscribers.

Vodafone also announced plans to make available a series of network API’s which will provide controlled access to their billing system as well as customer location information.
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Vodafone Hungary has selected mobile advertising technology company MADS as their partner to offer targeted mobile advertising on the Hungarian Vodafone Live! portal. more»

Vodafone has announced that it has agreed to buy ZYB for 31.5 million Euros. The Danish company operates a social networking and online management tool that allows mobile phone users to share their contact, calendar and location information as well as providing network back up capbility. more»

In an article published in the Australian IT section, Vodafone Group chief Arun Sarin is quoted as saying that mobile advertising will see big growth within the next few years. He expects sales to top US$ 100 million within that time frame. more»