Mobile shopping for women, it seems, still involves visits to real stores.
A study by ResearchNow found that the majority of women shopping for clothes (90%) still prefer physically shopping for the purpose of trying on clothes and seeing them in person. This is despite the fact that 84% say they can’t stand the crowds associated with shopping!
Many factors affect consumers’ behaviour when it comes to advertising – and it should come as no surprise that there are significant mobile ad differences between men and women.
Ad mediation company inneractive has released some fun information about the difference between men and women in the area of mobile advertising.
Tablet type devices – whether iPads, Galaxies, or Kindles – are becoming an accepted form factor for mobile connected device, and are developing a large installed base of users.
As publishers and advertisers increasingly target these consumers, they will need to understand more about the demographics of this group.
Nielsen’s latest US quarterly survey of mobile connected device owners reveals that these demographics are in fact changing rapidly. more»
The winners of the mWomen mobile application awards were announced recently at the Mobile World Congress in Barcelona.
The awards, which were launched by Hilary Clinton, Cherie Blair, the GSMA Development Fund and sponsored by Vodafone, challenged app developers to build an original app solution that targeted the specific needs of women in developing countries. more»