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When Marissa Mayer took over the CEO spot at Yahoo!, she publicly stated that “Yahoo will have to be a predominantly mobile company.”
“We’re late” she said, “We’re behind.”
Now, over two years later, there are signs that Yahoo! is making inroads in the mobile space.
According to new projections from eMarketer, in 2015 Yahoo! should overtake Twitter to become the third largest mobile advertising platform in the US.
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Sometimes it seems that digital advertising has evolved into an overly complex eco-system with so many interconnected players that it is difficult to keep track of them all.
Take a look at this incredible chart which attempts to provide an overall context and put all the key players into perspective.
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Recent figures from research firm IDC show that the US market for mobile advertising is growing at a rapid rate, doubling over the past year.
Even more interesting is the conclusion that Google currently represents almost 60% of this market revenue! more»
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When you receive an online or mobile advertisement that seems just too precisely tailored to your individual interests, does it ever make you feel a bit strange and wonder what else is happening with your personal information?
If this sounds familiar, then Yahoo may have the solution for you, as they announce an upgrade to their mobile service which gives consumers greater control over the use of their personal information. more»
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Kraft Foods has announced that it will be adding a mobile site to increase mobile engagement with consumers. The site, built by Publicis-owned Phonevalley, will offer consumers recipes, meal ideas, and shopping lists while on the go. more»
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With much of the mobile content action moving off-portal, the pressure is on publishers, now in command of their mobile content destinies, to take charge and proactively promote their mobile content and sites through paid mobile search, or top-notch placement in organic search results – or both. Must publishers choose between Google and Yahoo, or are there other alternatives?
By Peggy Anne Salz, founder, MSearchGroove.
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Yahoo! and Coupons, Inc have announced that they have expanded their current relationship to enable consumers to receive coupons on their mobile phone. The deal signals the first nationwide mobile coupon network which will enable advertisers to reach the whole US market with their campaigns. more»
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