Penguin Uses Mobile To Promote Teen Novel

Penguin Books is one of the best known book companies in the world. Nick Hornby is a bestselling author with several novels that have been made successfully into films, including About A Boy, Fever Pitch and High Fidelity.

When Penguin launched Hornby's latest novel SLAM - his first to be directed at a teenagers - they decided to reach this audience by using a very innovative mobile campaign that involved downloadable audio, celebrity voices, and the Blyk mobile network.

27. 08. 2008.

Politics Goes Mobile - Obama Makes VP Announcement Via SMS

Senator Barak Obama's presidential campaign made mobile history over the weekend by sending out 2.9 SMS messages announcing Senator Joe Biden as the Vice Presidential candidate. It is the first presidential campaign to make a major announcement via SMS, and it is also perhaps the largest mobile marketing campaign ever in the US.

28. 08. 2008.

YouTube Mobile Tests Mobile Ads

YouTube (owned by Google) has announced that they have started running a test of display ads on certain pages of their mobile site, in an effort "to learn how video viewers engage with mobile advertising."

26. 08. 2008.

Rapid Growth In Chinese Mobile Advertising

Madhouse, Inc., one of China's largest mobile ad networks, reported that they have served over 2.3 billion mobile ad impressions in the first 6 months of 2008. This is nearly 5 times the total number of ads served in all of 2007.

26. 08. 2008.

Venture Funding: JumpTap Closes $26m Round

JumpTap, the mobile search and advertising company, announced that it has closed a Series D round of financing in excess of US$26million. The investment was led by AllianceBernstein L.P. and all existing investors participated.

26. 08. 2008.

MMA Seeks Public Feedback on Global Mobile Guidelines

The MMA has announced they are seeking public feedback on their Global Mobile Advertising Guidelines. The guidelines are intended to encourage the uptake of mobile advertising by brands worldwide whilst enhancing and protecting the customer’s experience.

25. 08. 2008.

The Future of Mobile Ad Networks

There's an interesting article this week in ClickZ, looking at the development and future of ad networks for mobile. As the mobile ad industry has changed a lot over the past year or two, the ad networks themselves have also been developing.

25. 08. 2008.

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Mobile Internet For Dummies

Feeling a bit confused by all the rapid advances in mobile phone usage and the development of the mobile internet? This may be the book for you. With the introduction of the latest "Dummies" book, Mobile Internet for Dummies, consumers can now learn to unleash the power of the mobile Internet from their own mobile phones, no matter what phone they have or what wireless carrier network they use.

27. 08. 2008.

Limbo Study: Consumer Awareness Grows

Mobile entertainment community Limbo has released their Mobile Advertising Report for Q2 2008. This study shows an increase in consumer awareness of a variety of mobile advertising campaigns, "from text message to interactive games to mobile internet banner advertisements”. Download the study.

25. 08. 2008.

Universal McCann Briefing: Welcome To The Free World!

One of the big drivers for mobile advertising will be ad-funded content and services that satisfy the desire for consumers to get something "for free". This thought provoking brief from Universal McCann takes a look at the "Free World" phenomena and some of the implications for the future of advertising and marketing.

04. 08. 2008.

Virgin's SugarMama: Trading Airtime For Attention

Getting something for free is always attractive for consumers, and it is the driver behind many of the ad-funded models we're seeing these days.

One of the first mobile companies to give away free services in return for watching ads was Virgin Mobile US, with their SugarMama program. The youthful demographic of Virgin Mobile was the perfect group to offer free airtime in return for their subscribers' attention.

We had a chance for an in-depth discussion with Scott Kelliher, Director of Mobile Advertising at Virgin Mobile US. Scott explained the details of the service, what works the best, and how customers feel about it.

06. 08. 2008.

RocketBux & Thanks Again
Partnership for mobile coupons
  more>>Web Analytics World

Omniture
Jumps into the Mobile Analytics Game
  more>>Web Analytics World

Mobile Marketing Forum
Showcases Global Success of
  more>>Anytime, Anywhere Marketing

Blyk
Will open in Belgium, Germany and Spain
  more>>New Media Age

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> Adidas
    360° Campaign
> Motorola
    Say Goodbye
> Smirnoff
    Vodka-pedia
> Landrover
    iPhone for HiWorth Customers
> Jaguar
    Introducing Jaguar XF
> New Line Cinema
    Launching Golden Compass
> Nike
    Communicate with Bluetooth
> Vodacom South Africa    Rick Joubert (download)
> Designing Blyk
    Marko Ahtisaari
> Ogilvy-Start with Customers
    Maria Mandel
> AKQA
    Dan Rosen

More...

> Orange UK
   Reveals Consumer
   Research on Mobile Media
   Consumption & Attitudes
   Towards Advertising
> Media Planners
   What Do They Really
    Want From Mobile?
> Publicis
   Unlocking Mobile
    Advertising Growth.
> GSMA
   Joins With Operators
   To Measure Mobile Ads