Vicks Uses Innovative Mobile Targeting To Reach Flu Sufferers

Winter is the flu season around the world, and many companies launch special advertising campaigns at this time of year for flu related products.

When Vicks - a leading provider of cold & flu medicine - rolled out a mobile marketing campaign for their Behind Ear Thermometer they wanted to target only consumers in locations where the flu was common.

Sound impossible? Read how a special free service from Google helped them accomplish this objective!

04. 01. 2012.

Dell Finds Mobile Purchases 25% Higher Than Online

Some people in the e-commerce industry have expressed the opinion that shoppers will be less likely to buy expensive products on mobile than they are online. Screen size and security are usually given as reasons.

However - in what is definitely good news for the mobile commerce industry - recent data from Dell shows that consumers are actually spending more over mobile than internet.

30. 01. 2012.

Innovation In Mobile In-Game Advertising: Kiip Launches "The Swarm"

Kiip is a start-up company focused on in-game mobile advertising. Their differentiator has been offer consumers real word rewards for virtual achievements.

Now Kiip is about to up the ante by launching a new service called The Swam, with Walt Disney Studios as the first advertiser.

30. 01. 2012.

"Multi-screen Advertising" Proven Effective

There has been a lot of discussion in recent months about the idea of multi-screen advertising - in other words showing the same or similar ad on different devices, with the intent to reinforce the advertising message to the consumer.

Now Google has partnered with Nielsen and CBS’s Television City media lab to investigate this advertising approach and provide specific, quantitative test results.

27. 01. 2012.

Branded Mobile Games - The Next Big Thing For Sports Stars?

Mobile entertainment company RockLive, had a lot of success in 2011 through launching sport star branded mobile games.

Recent games include Mad Chad (Chad Ochocinco), Main Event (Mike Tyson), and now Heads Ups featuring Christiano Ronaldo.

26. 01. 2012.

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As has become a tradition in recent years, Chetan Sharma has produced his annual Mobile Industry Predictions Survey.

Each year, Chetan contacts a wide variety of leaders in the mobile industry to see what they feel will be the key trends in the upcoming year, as well as what they thought were the most interesting and important developments during the previous year.

It always makes for interesting reading!

30. 01. 2012.

Forecast 2012: Smartphones to Overtake Feature Phones In US Market

An interesting white paper published by Media Buying platform Ads Mobi and written by mobile research company Mobile Squared has predicted that Smartphones will overtake Feature phones during 2012 in the US.

22. 12. 2011.

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Innovative Cooking App Uses
“Gesture Control Technology”

There are lots of cooking apps around, but only one that lets you control the cookbook with a wave of your hand!

My Kitchen Table, a new cooking app from personal media company TigerSpike in partnership with Ebury Publishing brings together great recipes with innovative technology to improve the cooking experience.

30. 11. 2011.

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