Carling's Mobile Success Story
10 Million Entries To "Be The Coach"

Part of the beauty of football is that every fan believes they are an expert, and every fan believes they know better than the manager how to run the team. But usually fans do not get a chance to manage a team.

This past summer, Carling Black Label changed all of this, and gave football fans in South Africa the opportunity to “manage” two of the most famous teams in South Africa for one of the biggest matches of the year.

With an easy to use mobile interface, the fans responded by the millions!

05. 02. 2012.

Dell Finds Mobile Purchases 25% Higher Than Online

Some people in the e-commerce industry have expressed the opinion that shoppers will be less likely to buy expensive products on mobile than they are online. Screen size and security are usually given as reasons.

However - in what is definitely good news for the mobile commerce industry - recent data from Dell shows that consumers are actually spending more over mobile than internet.

30. 01. 2012.

Innovation In Mobile In-Game Advertising: Kiip Launches "The Swarm"

Kiip is a start-up company focused on in-game mobile advertising. Their differentiator has been offer consumers real word rewards for virtual achievements.

Now Kiip is about to up the ante by launching a new service called The Swarm, with Walt Disney Studios as the first advertiser.

30. 01. 2012.

"Multi-screen Advertising" Proven Effective

There has been a lot of discussion in recent months about the idea of multi-screen advertising - in other words showing the same or similar ad on different devices, with the intent to reinforce the advertising message to the consumer.

Now Google has partnered with Nielsen and CBS’s Television City media lab to investigate this advertising approach and provide specific, quantitative test results.

27. 01. 2012.

Branded Mobile Games - The Next Big Thing For Sports Stars?

Mobile entertainment company RockLive, had a lot of success in 2011 through launching sport star branded mobile games.

Recent games include Mad Chad (Chad Ochocinco), Main Event (Mike Tyson), and now Heads Ups featuring Christiano Ronaldo.

26. 01. 2012.

Mobile Apps - Lessons Learned in 2011

2011 was an eventful year, with big changes in the mobile industry, and 2012 promises to be even more exciting.

Mobile ad mediation provider inneractive have published an interesting end of year review on their blog looking into the lessons that they have learned in 2011 and how companies can maximize revenue from mobile apps in 2012.

26. 01. 2012.

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Mobile Industry 2012

As has become a tradition in recent years, Chetan Sharma has produced his annual Mobile Industry Predictions Survey.

Each year, Chetan contacts a wide variety of leaders in the mobile industry to see what they feel will be the key trends in the upcoming year, as well as what they thought were the most interesting and important developments during the previous year.

It always makes for interesting reading!

30. 01. 2012.

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Vicks Uses Innovative Mobile Targeting To Reach Flu Sufferers

Winter is the flu season around the world, and many companies launch special advertising campaigns at this time of year for flu related products.

When Vicks - a leading provider of cold & flu medicine - rolled out a mobile marketing campaign for their Behind Ear Thermometer they wanted to target only consumers in locations where the flu was common.

Sound impossible? Read how a special free service from Google helped them accomplish this objective!

04. 01. 2012.

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