Boston; Sept. 6, 2007 \u2013 Enpocket, the Intelligent Mobile Marketing\u2122 company, today announced that it has been chosen by Style.com, to power the publisher\u2019s mobile Web experience and mobile advertising efforts. The Style.com program launched in conjunction with this week\u2019s Fashion Week and includes a mobile Web site that provides a daily dose of the event, including the top five fashion looks of the day. Visitors can vote on the top look of the day from their mobile phones. Style.com users opt-in to receive this information.<\/p>\n
\u201dStyle.com\u2019s mobile application creates yet another touch point for our readers to enjoy our content and our advertisers to follow that devout reader,\u201d said Carrie Seifer, Director of Emerging Technologies, Cond\u00e9Net. \u201cWe chose Enpocket because of the company\u2019s demonstrated leadership powering innovative mobile programs.\u201d<\/p>\n
The free program launched this week at http:\/\/style.enpocket.com, with a \u201cLook of the Day\u201d voting feature, which allows the reader to not only see what Style.com selected as the best looks coming from the fashion shows, but also to vote for their favorites from those looks. <\/p>\n
Enpocket will serve mobile ads for Style.com. Style.com will have a monthly sponsor for its mobile content. <\/p>\n
\u201cMobile represents an unprecedented opportunity for publishers to extend their audience reach by providing rich, dynamic content to consumers when they want it and where they want it,\u201d said Mike Baker, Enpocket president and CEO. <\/p>\n
# # # About Enpocket<\/strong> Contacts:<\/strong> For Style.com: Boston; Sept. 6, 2007 \u2013 Enpocket, the Intelligent Mobile Marketing\u2122 company, today announced that it has been chosen by Style.com, to power the publisher\u2019s mobile Web experience and mobile advertising efforts. The Style.com program launched in conjunction with this week\u2019s Fashion Week and includes a mobile Web site that provides a daily dose of the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/1090"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1090"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/1090\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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\nAbout Style.com<\/strong>
\nStyle.com is the definitive fashion Web site, extending the editorial authority of Vogue and W magazines to the Internet. Offering comprehensive runway coverage with more than 50,000 photos; authoritative trend reporting; the latest in social, celebrity and fashion news, and interactive forums on every aspect of the fashion industry, Style.com provides visitors a total fashion experience. <\/p>\n
\nEnpocket is the global leader in mobile advertising, providing brands with end-to-end, turnkey solutions that make marketing to the personal device simple and effective. With an award-winning platform and worldwide partner network of mobile operators and publishers, Enpocket delivers high ROI mobile advertising experiences. Powered by analytics, the Enpocket Platform delivers targeted \u2018intelligent mobile marketing\u2019 with measurable results. Enpocket is headquartered in Boston with offices in New York, Los Angeles, Chicago, San Francisco, London, Singapore and Mumbai. To learn more, please visit www.enpocket.com.<\/p>\n
\nStephanie Myers
\nPublic Relations Manager
\nEnpocket
\nsmyers@enpocket.com
\n617.320.9973<\/p>\n
\nJennifer Miller
\nExecutive Director of Public Relations
\nJennifer_miller@condenast.com
\n212.790.5198<\/p>\n","protected":false},"excerpt":{"rendered":"