{"id":1112,"date":"2007-09-18T06:46:33","date_gmt":"2007-09-18T06:46:33","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?page_id=1112"},"modified":"2007-09-18T06:46:33","modified_gmt":"2007-09-18T06:46:33","slug":"release-itv-extends-mobile-advertising-contract-with-4th-screen-advertising","status":"publish","type":"page","link":"http:\/\/www.mobiadnews.com\/?page_id=1112","title":{"rendered":"Release: ITV extends mobile advertising contract with 4th Screen Advertising"},"content":{"rendered":"

September 13th 2007<\/strong><\/p>\n

Leading mobile advertising agency, 4th Screen Advertising, today announced that it has secured an extended contract with national TV broadcaster ITV.<\/p>\n

Following a successful six month trial, in which 4th Screen Advertising ran multiple mobile advertising campaigns on the ITV WAP portal, for brands such as Orange, O2, Nokia, Lynx, EA, Samsung, ITV has committed to extending its mobile advertising contract with 4th Screen Advertising.<\/p>\n

This deal will also encompass ad-serving and sales for ITV’s on-portal advertising inventory, as well as continuing with the media planning search marketing services already provided by 4th Screen.<\/p>\n

Mark Slade, MD of 4th Screen Advertising commented: “We are delighted to be extending our contract with ITV. The quality of content and high click-through rates have made it very popular amongst advertisers. The move to ‘on-portal’ is a fantastic opportunity, and will open up more advertising inventory, which I have no doubt will meet the current demand. This commitment further shows the strength of using a dedicated specialist mobile advertising agency to deliver quality and quantity of campaigns.”<\/p>\n

“4th Screen Advertising has over delivered on all their commitments to ITV,” stated Melissa Goodwin, Head of Mobile at ITV. “Mobile advertising is a significant area for ITV going forward – The great work 4th Screen Advertising is delivering for us is key to positioning ITV as the number 1 off-portal mobile internet site, not just for advertisers but for consumers.”<\/p>\n","protected":false},"excerpt":{"rendered":"

September 13th 2007 Leading mobile advertising agency, 4th Screen Advertising, today announced that it has secured an extended contract with national TV broadcaster ITV. Following a successful six month trial, in which 4th Screen Advertising ran multiple mobile advertising campaigns on the ITV WAP portal, for brands such as Orange, O2, Nokia, Lynx, EA, Samsung, […]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/1112"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1112"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/1112\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}