Adopts MMA EMEA Mobile Web Advertising Guidelines Globally to ensure Consistent and Engaging Experience for Consumers<\/strong> <\/p>\n September 25, 2007 –<\/em> Yahoo! Inc. today announced that all of its global, mobile properties will adhere to new mobile advertising guidelines announced by the Mobile Marketing Association (MMA) EMEA. Yahoo! worked closely with the MMA to establish the mobile advertising guidelines which enable Yahoo! advertising partners to enhance the consumer experience and launch global, Yahoo! has been at the forefront of the global mobile advertising industry since 2004, and we realize that the adoption of industry best practices and guidelines are a critical factor in the success of the mobile advertising industry, said Michael Bayle, GM, Global Monetization, Connected Life, Yahoo!. We worked closely with the MMA to develop guidelines that benefit our global advertisers and consumers alike and will continue to do so as the industry develops best practices for additional mobile marketing practices and formats such as games, video and search.<\/p>\n The MMA EMEA mobile advertising guidelines were established to allow mobile advertisers to reach consumers while ensuring that advertisements display effectively on the majority of mobile devices without compromising the user experience. <\/p>\n Companies like Yahoo! that demonstrate leadership in developing and supporting a single consistent global guideline for mobile advertising will help to drive the evolution of the mobile advertising industry and create a consistent and positive consumer experience on mobile phones, said Laura Marriott, president of the MMA. The EMEA guidelines were developed to establish a common global advertising framework including aspect ratios, banner dimensions, file formats and so on.<\/p>\n The MMA new EMEA guidelines are also designed to limit the effort needed by advertisers to prepare global mobile campaigns, thus reducing the money and time spent developing multiple iterations for various regions of the world. With the option for two aspect ratios, advertisers have the flexibility of layout and context which are large enough to give the consumer a compelling experience but small enough not to be intrusive.<\/p>\n Yahoo! expects to complete the conversion of its mobile web properties and all of the mobile properties supported by Yahoo! by Q4, 2007.<\/p>\n About Yahoo!<\/strong> Adopts MMA EMEA Mobile Web Advertising Guidelines Globally to ensure Consistent and Engaging Experience for Consumers September 25, 2007 – Yahoo! Inc. today announced that all of its global, mobile properties will adhere to new mobile advertising guidelines announced by the Mobile Marketing Association (MMA) EMEA. Yahoo! worked closely with the MMA to establish the […]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/1189"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1189"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/1189\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nmobile advertising campaigns effectively and with lower production expenses.<\/p>\n
\nYahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!’s mission is to connect people to their passions, their communities and the world’s knowledge. Yahoo! is headquartered in Sunnyvale, California.<\/p>\n","protected":false},"excerpt":{"rendered":"