Los Angeles \u2013 Mobile Marketing Forum – Nov. 15, 2007 \u2014<\/em> Recognizing the continued strong growth and outstanding innovation in the mobile marketing and media industries, the Mobile Marketing Association (MMA), which represents more than 500 member companies worldwide, today announced the winners of the MMA Third Annual Mobile Marketing Awards. The awards were presented at the MMA Annual Awards dinner and ceremony on November 14 in Los Angeles, following the MMA\u2019s Mobile Marketing Forum. <\/p>\n \u201cEnergy and interest in mobile marketing is growing, based on the strength of the over 260 global submissions to this year\u2019s MMA Awards program,\u201d said Laura Marriott, president of the MMA. \u201cThese finalists and winners all demonstrate success in their initiatives and will become good resources for others when they choose to enter the mobile marketing industry.\u201d<\/p>\n \u201cThe quality of submissions always makes judging the MMA Awards a challenging but rewarding experience,\u201d said Cyriac Roeding, executive vice president at CBS Corp. and Global Chairman of the MMA. \u201cThis year\u2019s submissions were no exception, and they highlight why brands and marketers continue to view the mobile channel as a highly effective way to reach consumers anytime, anywhere.\u201d<\/p>\n The MMA received submissions from companies worldwide across 12 categories. Finalists were selected by an Awards Selection Committee comprised of industry leaders from wireless carriers, technology and content providers, agencies and leading industry publications. <\/p>\n The 2007 MMA awards winners, finalists and honorable mentions are:<\/p>\n Best Use of Mobile Marketing, Branding<\/em> Best Use of Mobile Marketing, Cross-Media Integration<\/em> Best Use of Mobile Marketing, Direct Response <\/em> Best Use of Mobile Marketing, Product\/Services Launch<\/em> Best Use of Mobile Marketing, Promotion<\/em> Best Use of Mobile Marketing, Relationship-Building <\/em> Innovation<\/em> Innovation for Creativity in Media<\/em> Innovation for Creativity in Technology<\/em> Academic of the Year<\/em> Overall Excellence (Company or Committee)<\/em> Outstanding Individual Achievement in Mobile Marketing<\/em> \u201cI am honored and humbled for having been bestowed such a prestigious award,\u201d said Michael Becker, EVP Business Development for iLoop Mobile. \u201cThis award is an acknowledgment of the positive impact my work has had on our young and burgeoning industry, and I\u2019m thankful for the recognition. I am also thankful to all those that have supported me over the years, including the MMA staff, industry and academic colleagues, iLoop Mobile associates and my family, this award is a testament to the tremendous assistance, contributions and encouragements they\u2019ve afforded me.\u201d<\/p>\n The next MMA Mobile Marketing Forum will be held Dec. 6 in Hong Kong. <\/p>\n About the Mobile Marketing Association (MMA)<\/strong><\/p>\n The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 500+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association\u2019s global headquarters are located in the United States and has representatives in over forty countries across the globe. It recently formed the Europe Middle East & Africa (EMEA) and Asia Pacific (APAC) divisions. The Latin American (LATAM) division will be launched Q4 2007. <\/p>\n","protected":false},"excerpt":{"rendered":" Los Angeles \u2013 Mobile Marketing Forum – Nov. 15, 2007 \u2014 Recognizing the continued strong growth and outstanding innovation in the mobile marketing and media industries, the Mobile Marketing Association (MMA), which represents more than 500 member companies worldwide, today announced the winners of the MMA Third Annual Mobile Marketing Awards. The awards were presented […]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/1417"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1417"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/1417\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u2022 Winner: The Hyperfactory and Saatchi & Saatchi LA, for the Toyota FJ vs. Baja 1000 campaign<\/strong>
\n\u2022 Finalists: AKQA Mobile, Quattro Wireless
\n\u2022 Honorable Mention EMEA: Universal McCann
\n\u2022 Honorable Mention North America: Motricity<\/p>\n
\n\u2022 Winners: adidas, Isobar and Neighborhood America, for the NBA All-Star Week 2007 campaign<\/strong>
\n\u2022 Finalists: Bravo To Go and The Hyperfactory and Saatchi & Saatchi New Zealand
\n\u2022 Honorable Mention EMEA: Aerodeon Turkey<\/p>\n
\n\u2022 Winner: Reliance Communications Ltd., for the Fair & Lovely Scholarships 2007 campaign<\/strong>
\n\u2022 Finalists: Mobile Dreams Factory, MindShare Interaction India and ICICI Prudential Life Insurance and Vibes Media
\n\u2022 Honorable Mention APAC: Affle & Aviva
\n\u2022 Honorable Mention North America: Discovery Channel, Fathom Online, MobiTV and SoLow, a division of SendMe Mobile, Inc.<\/p>\n
\n\u2022 Winner: The Hyperfactory and Saatchi & Saatchi LA, for the Toyota FJ vs. Baja 1000 campaign<\/strong>
\n\u2022 Finalists: Microsoft and MindMatics AG
\n\u2022 Honorable Mention EMEA: Mobile Dreams Factory and RATP – The Parisian Tube, Aerodeon (an Isobar company)<\/p>\n
\n\u2022 Winner: Mobiento M\u00e9decins Sans Fronti\u00e8res Sweden, Telenor Sverige AB, for the Working week with Doctors Without Borders campaign <\/strong>
\n\u2022 Finalists: Limbo & Verizon Wireless and The Hyperfactory
\n\u2022 Honorable Mention North America: Discovery Channel, Fathom Online, MobiTV and SoLow, a division of SendMe Mobile, Inc.<\/p>\n
\n\u2022 Winner: R\/GA, for the Nike Zoom Mobile campaign<\/strong>
\n\u2022 Finalists: GOSUB 60, Inc. and The Hyperfactory<\/p>\n
\n\u2022 Winner: iLoop Mobile, Inc., for the iLoop Mobile mFinity\u2122 Platform<\/strong>
\n\u2022 Finalists: Gotuit and Hill Holliday & VeriSign
\n\u2022 Honorable Mention APAC: Affle <\/p>\n
\n\u2022 Winner: AirPlay, for the NBA AirPlay Live campaign<\/strong>
\n\u2022 Finalists: Hearst Digital Media and The Hyperfactory and Ogilvy Hong Kong
\n\u2022 Honorable Mention APAC: The Hyperfactory and Saatchi & Saatchi New Zealand
\n\u2022 Honorable Mention EMEA: Mobile Dreams Factory<\/p>\n
\n\u2022 Winner: RATP, the Parisian Tube, Aerodeon France (an Isobar company), for best use of mobile video My RATP in my pocket<\/strong>
\n\u2022 Finalists: Celltick Technologies, Scottish Power and Incentivated<\/p>\n
\n\u2022 Winners: Heikki Karjaluoto, University of Jyv\u00e4skyl\u00e4, and Matti Lepp\u00e4niemi, University of Oulu<\/strong><\/p>\n
\n\u2022 Winner: MMA Academic Outreach Committee<\/strong><\/p>\n
\n\u2022 Winner: Michael Becker, EVP Business Development, iLoop Mobile, Inc.<\/strong><\/p>\n