Tuesday, January 15, 2008 – London \u2013 <\/em>Reuters, the global information company, today announced a new program with the Nokia Ad Business to provide extensive mobile advertising solutions for Reuters UK through its worldwide partner network of mobile operators and publishers. <\/p>\n The existing Reuters sales team will be supported by the Nokia Ad Business, which was formed when Nokia acquired mobile advertising leader Enpocket in October 2007. Nokia\u2019s worldwide media sales team will sell mobile advertising on the Reuters UK mobile site, plus Nokia will offer additional solutions such as branded mobile websites for Reuters\u2019 advertisers, enabling them to take full advantage of the mobile marketplace. <\/p>\n \u201cWe are delighted to announce this new partnership with Nokia and believe it will greatly extend the breadth of our advertising reach within the mobile arena,\u201d said Tim Faircliff, General Manager for Consumer Media, UK & EMEA at Reuters. \u201cWorking with Nokia offers us access to premium global audiences through its advertising network and will offer broader opportunities to our existing media sales team.\u201d<\/p>\n \u201cWe are pleased to work with blue chip publishers, like Reuters,\u201d said Mike Baker, VP and Head of Nokia Ad Business Unit. \u201cOur advertising clients trust their mobile advertising to Nokia because they are looking for brand-safe opportunities to reach consumers on quality mobile properties, such as Reuters.\u201d<\/p>\n Nokia Ad Business offers advertisers the reach of over 100 million mobile consumers and delivers mobile advertising across multiple formats, including mobile Web display advertising, SMS, MMS, in-application, and video.<\/p>\n About Reuters<\/strong> About Nokia Ad Business<\/strong> About Nokia<\/strong> Tuesday, January 15, 2008 – London \u2013 Reuters, the global information company, today announced a new program with the Nokia Ad Business to provide extensive mobile advertising solutions for Reuters UK through its worldwide partner network of mobile operators and publishers. The existing Reuters sales team will be supported by the Nokia Ad Business, which […]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/1750"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1750"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/1750\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nReuters, the global information company, provides indispensable information tailored for professionals in the financial services, media and corporate markets. Through reuters.com and other digital properties, Reuters now also supplies its trusted content direct to individuals. Reuters drives decision making across the globe based on a reputation for speed, accuracy and independence. Reuters has 17,500 staff in 94 countries, including 2,400 editorial staff in 196 bureaux serving 131 countries. In 2006, Reuters revenues were \u00a32.6 billion.<\/p>\n
\nNokia Ad Business combines the recently acquired Enpocket, the global leader in mobile advertising, together with Nokia Ad Service and Nokia Advertising Connector, to build the world’s largest open marketplace for mobile advertising. Nokia Ad Business offers advertisers unrivalled reach to global audiences through advertising on premium advertising network and provides brands with end-to-end, turnkey solutions that make marketing to the personal device simple and effective. With an award-winning platform and worldwide partner network of mobile operators and publishers, Nokia Ad Business delivers high return-on-investment (ROI) mobile advertising experiences. <\/p>\n
\nNokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks. <\/p>\n","protected":false},"excerpt":{"rendered":"