March 25, 2008 –<\/em> DIDMO, a leader in the Scandinavian mobile advertising market, is pleased to announce the addition of 20th Century Fox and Jamba! to its growing client roster which includes brand names such as Activision, Unilever and 7-Eleven.<\/p>\n

These new mobile advertisers add further support behind the company\u2019s expansion into the US and key European markets. <\/p>\n

\u2022\t– 20th Century Fox is promoting \u201cDr. Seuss\u2019 Horton Hears a Who!\u201d using a click-to-contest ad that gives DIDMO network users in Scandinavia the option to enter their email address for a chance to win free movie tickets. <\/p>\n

\u2022\t– Jamba! (known as Jamster! in English-speaking markets), a leading mobile phone content provider, will run an initial four-day campaign on the DIDMO network to advertise its Swedish website, www.jamba.se. <\/p>\n

\u2022\t– CPerspective, a UK-based Internet marketing agency, delivered the Jamba! campaign to DIDMO and will sign on as an advertising agency partner. <\/p>\n

\u2022\t– Clients have access to a comprehensive campaign management platform so they can keep track of campaign success in real-time. <\/p>\n

\u201cA growing number of reputable companies are realizing the value of interactive mobile advertising in reaching their target markets,\u201d said Mikael Behrenfors, Director of Sales and Marketing, DIDMO. \u201cWe are confident they will find measurable success in the form of high click-throughs and conversions\u2014proof positive that DIDMO\u2019s unique brand of in-application mobile advertising works.\u201d <\/p>\n

How DIDMO Works<\/strong><\/p>\n

Users download a game and before the game loads, they are shown four seconds of full-screen advertising. At the end of the game, an additional four-second advertisement is also shown, but in between, the user is playing a free, full-featured version of the game. After 24 hours, the user is given the opportunity to purchase the game, or download a new game for an additional 24 hours. The model allows users to try before they buy with minimal investment, and lets publishers generate revenue on game sales.<\/p>\n

According to recent research by leading industry analysts Mind Commerce and Gartner Group, the mobile advertising market is anticipated to grow anywhere from $14.6 billion in 2011, to $19 billion in 2012. DIDMO currently counts advertisers such as 7-Eleven, Activision, Unilever, and other well-known Scandinavian brands as clients due to its ability to deliver a 5-10% click-through rate on the ads it serves, as compared to 1-2% for WAP banners.<\/p>\n

Since DIDMO’s June 2006 launch in Sweden, the company has established strategic partnerships with Scandinavia’s top mobile carriers including Telia, Halebop, and Tele2, and online portals such as Nokia MOSH, and GetJar.com, which offer direct downloads of DIDMO mobile games. As of January 2008, the DIDMO application has achieved an impressive two million downloads with an average of 220,000 game downloads per month in Scandinavia alone and growing rapidly. By entering the US, Germany, Spain and UK markets, 3.5 million users are expected to be using DIDMO on a regular basis by August 2008. DIDMO content is optimized for each mobile phone, runs on a standardized platform, and currently supports 99% of all java-enabled mobile phone models on the market today.<\/p>\n

About DIDMO<\/strong><\/p>\n

DIDMO, is a proven leader in advertising wrapped content delivery to mobile phones. The company provides a seamless in-application mobile advertising solution that delivers full-screen ads embedded in free content, such as games, to mobile phone users. The DIDMO platform was developed to offer free trials of such content supported by non-obtrusive advertisements, offering a viable way for publishers and distributors to deliver compelling content that drives mobile purchases while generating high impact advertising impressions. Content publishers can easily upload content to consumers, as well as view valuable statistics on downloads, number of plays, purchases, and user ratings for use in content development and marketing research. DIDMO’s ad-supported content delivery platform serves to meet the needs of consumers, content publishers and advertising agencies worldwide with delivery capabilities in Scandinavia, United States of America, United Kingdom, Germany, and Spain. <\/p>\n","protected":false},"excerpt":{"rendered":"

March 25, 2008 – DIDMO, a leader in the Scandinavian mobile advertising market, is pleased to announce the addition of 20th Century Fox and Jamba! to its growing client roster which includes brand names such as Activision, Unilever and 7-Eleven. These new mobile advertisers add further support behind the company\u2019s expansion into the US and […]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/2069"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2069"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/2069\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}