Announces Mobile Display Advertising on Windows Live Services and Live Search for Mobile Beta Windows Live Mobile users in France, the UK , Spain and the US will see banner ad placements across these two popular services. All ads placed on Windows Live Messenger and Windows Live Hotmail will adhere to Mobile Marketing Association (MMA) guidelines. Paramount is one of the first advertisers in the UK to take advantage of these new ad opportunities. <\/p>\n Chris Ward, Commercial Director of Microsoft Digital Advertising Solutions commented: \u201cToday\u2019s launch of display advertising on Windows Live Mobile is an important milestone for our mobile business and demonstrates the progress we have made since the launch of ad opportunities on MSN Mobile earlier this year. <\/p>\n With over 220.5m mobile subscribers in Europe alone, mobile advertising is a small but rapidly growing market and we feel there is huge potential for advertisers to reach out and engage with consumers in this space. With today\u2019s launch, we can offer advertisers a further opportunity to connect with their target audiences throughout their digital day – at home, at work and on the go across multiple platforms, devices and geographies.\u201d<\/p>\n Steve Hunt, Head of Media at Paramount Pictures, said: \u201cWe were keen to invest in a high-impact and creative ad campaign that would excite and engage mobile users, so we are delighted to be the first brand to advertise on Windows Live Mobile. Paramount is always looking for new and innovative ways to reach our consumers and we\u2019re excited to be leading the way in creating a truly digital experience for the mobile consumer.\u201d<\/p>\n In addition to the launch of mobile display advertising on Windows Live, Microsoft announced plans to expand its mobile advertising offerings to include Live Search. The company\u2019s mobile search advertising offering is currently in an invitation-only beta for the United States, and will be broadly available in beta form in the future. <\/p>\n Today\u2019s announcement further demonstrates the positive progress Microsoft continues to make in the mobile advertising market since the acquisition of ScreenTonic last year and builds on the popular offerings recently made available to advertisers on MSN Mobile in, Belgium, France, Japan, Spain, the UK and the US. Windows Live for Mobile advertising is already available in Spain and later this month will be available in Germany, Italy and the Netherlands. <\/p>\n For those interested in trying out Windows Live Mobile, visit [insert local URL] for the home page to all Windows Live products or store each product as a favourite on their mobile device, allowing them to go straight there. For advertisers wanting more information on how to advertise on MSN or Windows Live Mobile, go to: http:\/\/advertising.microsoft.com\/uk\/home – Ends \u2013<\/p>\n About Microsoft Advertising <\/p>\n Microsoft Advertising provides world-class advertising tools and solutions for digital advertisers and publishers to drive brand and consumer engagement. The portfolio includes all of our digital advertising businesses: our global media network that includes MSN, Windows Live, Office Live, XBOX, Live Search, Facebook and more, and our global technology platforms and tools that include Atlas, AdECN, adCenter, DRIVEpm, Massive and ScreenTonic, which together create engaging digital advertising experiences for their consumers. Microsoft Advertising helps make buying and selling media simple, smart and more cost-effective across media and devices in the Microsoft network of properties and beyond, which spans 42 markets globally and 21 languages. Visit http:\/\/advertising.microsoft.com<\/p>\n","protected":false},"excerpt":{"rendered":" Announces Mobile Display Advertising on Windows Live Services and Live Search for Mobile Beta UK, London, 20th May 2008 \u2014 Today at its online advertising leadership forum advance \u201808, Microsoft Corp. announced the availability of mobile display advertising across the Windows Live Hotmail and Windows Live Messenger platforms [http:\/\/advertising.microsoft.com\/uk\/home], the expanded market availability of Windows […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/2349"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2349"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/2349\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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\nUK, London, 20th May 2008 \u2014 Today at its online advertising leadership forum advance \u201808, Microsoft Corp. announced the availability of mobile display advertising across the Windows Live Hotmail and Windows Live Messenger platforms [http:\/\/advertising.microsoft.com\/uk\/home], the expanded market availability of Windows Live, and upcoming plans for its Live Search for Mobile offering. <\/p>\n