Advertisers Now Can Accurately Track App Store Downloads, Conversion Rates, and Cost-Per-Download \u201cAdvertisers have been clamoring to get more detailed information from the iPhone App Store and want to use it to maximize the value of their mobile ad campaigns,\u201d said Jason Spero, Vice President and General Manager of North America for AdMob. \u201cAdMob\u2019s new iPhone Download Tracking gives advertisers the information they need to accurately assess marketing effectiveness, including the return from advertising spend.\u201d <\/p>\n Advertisers can use Download Tracking to view and track multiple applications and drill down to look at conversion rates by specific ad and for specific dates. AdMob\u2019s advertisers are already using this new information to write better ads, calculate their return on ad spend, tune their App Info pages, and develop better pricing strategies. <\/p>\n A limited group of iPhone applications began testing AdMob\u2019s Download Tracking in December, and the aggregate data already highlights some interesting trends: <\/p>\n \u00b7 Free applications have an average conversion rate of 10 percent, significantly higher than the average 1 percent conversion rate for paid applications. \u201cAdMob’s conversion tracking has solved a major problem for TapJoy. Previously we were playing guess-and-check with our TapDefense ad purchases; some ads did better than others and it was hard to know which was which,\u201d said Lee Linden, Co-Founder of TapJoy. \u201cWith conversion tracking we now know exactly which ads to show, when to show them, and how much we can afford to bid.\u201d<\/p>\n \u201cWe\u2019ve had great success with our Urbanspoon application on the iPhone, but it has been challenging to precisely track the success of our mobile marketing efforts,\u201d said Ethan Lowry, Co-Founder of Urbanspoon. \u201cAdMob\u2019s new conversion tracking allows us to truly analyze our marketing spend and increase the return on our investment for every mobile ad campaign.\u201d <\/p>\n AdMob served its first ad unit on an iPhone in September 2007 and launched its new global iPhone ad marketplace, with ads specifically designed for the device, in July 2008. AdMob has seen explosive growth in advertiser interest over the past several months and in December 2008 ran campaigns for companies including JC Penney, Marriott Courtyard, and Sony\u2019s Seven Pounds. AdMob\u2019s iPhone advertising network has more than 700 sites and applications, including Flixster, Shazam, and Jirbo.<\/p>\n For more information on iPhone conversion tracking visit AdMob\u2019s Developer Wiki at http:\/\/developer.admob.com\/wiki\/AppStoreDownloads.<\/p>\n About AdMob AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup \/ Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com Contact: Advertisers Now Can Accurately Track App Store Downloads, Conversion Rates, and Cost-Per-Download AdMob, the world’s largest and fastest growing mobile advertising marketplace, today launched Download Tracking for iPhone applications. For the first time, advertisers can accurately monitor App Store conversion rates \u2013 clicks on an ad that lead to a completed download of the advertised […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/3190"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3190"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/3190\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong>
\nAdMob, the world’s largest and fastest growing mobile advertising marketplace, today launched Download Tracking for iPhone applications. For the first time, advertisers can accurately monitor App Store conversion rates \u2013 clicks on an ad that lead to a completed download of the advertised application \u2013 enabling them to precisely measure their return from advertising on AdMob\u2019s network. AdMob has an unparalleled reach of more than 8.4 million unique iPhones and iPod Touch devices worldwide, as of December 2008.<\/p>\n
\n\u00b7 Games generally have higher conversion rates than other categories of applications, up to a 100 percent improvement over non-game applications at similar price points.
\n\u00b7 The App Store is an effective distribution platform for free applications. The average acquisition cost for free applications is under $1.00, significantly less than average application download costs on the PC Web.<\/p>\n
\nAdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 4 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.<\/p>\n
\nAdMob
\nNicole Leverich
\n650-931-3944
\nnicole@admob.com <\/p>\n","protected":false},"excerpt":{"rendered":"