Innovative mobile industry leaders plan to accelerate mobile advertising <\/strong><\/p>\n

Amsterdam, \u2029The\u2029Netherlands \u2029\u2013 \u2029February\u2029 11, \u20292009 \u2029\u2013 \u2029MADS, \u2029Europe\u2019s \u2029premier\u2029 technology \u2029leader\u2029 in\u2029 delivering \u2029highly \u2029targeted\u2029 mobile \u2029advertising \u2029campaigns,\u2029 today \u2029announced \u2029plans \u2029to \u2029enter \u2029into\u2029 a \u2029highly \u2029strategic \u2029partnership \u2029with \u2029AdMob, \u2029the \u2029world\u2019s \u2029largest \u2029mobile \u2029advertising \u2029marketplace.\u2029 Through\u2029 this \u2029partnership, \u2029AdMob\u2029 will \u2029offer \u2029MADS \u2029European \u2029network \u2029of \u2029premium \u2029publishers \u2029and operators\u2029 the \u2029ability \u2029to \u2029seamlessly \u2029monetise \u2029their \u2029inventory \u2029via \u2029the \u2029mobile \u2029marketplace.\u2029\u2029
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\n\u201cThe\u2029 AdMob\u2010MADS \u2029strategic \u2029alliance\u2029 unites \u2029two \u2029innovative,\u2029 mobile\u2029 advertising\u2029 leaders \u2029and \u2029will\u2029 help\u2029 to\u2029 grow\u2029 the\u2029 mobile\u2029 advertising\u2029 market,\u201d\u2029 states\u2029 AdMob\u2019s\u2029 Vice\u2029 President\u2029 &\u2029 Managing Director \u2029of \u2029EMEA, \u2029Thomas \u2029Schulz.\u2029 \u201cAdMob\u2029 serves billions \u2029of\u2029 targeted\u2029 ads\u2029 on \u2029the \u2029mobile \u2029Web\u2029 and \u2029in applications\u2029 every \u2029month \u2029and\u2029 our \u2029new\u2029 partnership\u2029 with\u2029 MADS\u2029 will\u2029 ensure \u2029it\u2019s\u2029 even \u2029easier\u2029 for\u2029 advertisers\u2029 to \u2029reach\u2029 their \u2029target \u2029audience.\u201d\u2029<\/p>\n

The \u2029MADS\u2029 Ad\u2029 Server \u2029platform\u2029 allows\u2029 publishers \u2029and operators\u2029 to\u2029 directly\u2029 source \u2029their\u2029 inventory\u2029 from\u2029 media \u2029agencies \u2029and\u2029 ad\u2029 sales \u2029partners \u2029\u2010 \u2029and\u2029 optimise \u2029campaigns\u2029 across\u2029 a \u2029variety\u2029 of\u2029 mobile\u2029 channels. \u2029The \u2029partnership\u2029 with\u2029 AdMob\u2029 now \u2029allows\u2029 MADS \u2029clients\u2029 the\u2029 ability\u2029 to \u2029integrate\u2029 ads\u2029 directly\u2029 from\u2029 the\u2029 AdMob\u2029 marketplace,\u2029 therefore\u2029 delivering\u2029 compelling\u2029 and\u2029 high\u2029 value\u2029 monetisation.\u2029
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\n\u201cThe\u2029 MADS \u2029network \u2029of \u2029operators\u2029 and \u2029premium \u2029publishers\u2029 currently\u2029 generates \u2029over\u2029 300 M\u2029 ad\u2029 requests\u2029 per\u2029 month\u2029 in\u2029 Europe\u2029 alone.\u2029 This\u2029 inventory\u2029 can\u2029 now\u2029 be\u2029 sold\u2029 into\u2029 the\u2029 AdMob\u2029 marketplace,\u201d\u2029 adds\u2029 Ashu \u2029Mathura, \u2029CEO\u2029 and founder \u2029of\u2029 MADS.\u2029 \u201cThis \u2029is\u2029 a\u2029 landmark\u2029 for \u2029MADS\u2029 as we \u2029are \u2029forging \u2029a \u2029unique \u2029partnership \u2029marrying \u2029MADS \u2029premier \u2029ad\u2029 technology \u2029platform\u2029 with \u2029the world\u2019s \u2029leading \u2029mobile\u2029 advertising \u2029marketplace.\u201d\u2029
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\n\u2029 <\/p>\n","protected":false},"excerpt":{"rendered":"

Innovative mobile industry leaders plan to accelerate mobile advertising Amsterdam, \u2029The\u2029Netherlands \u2029\u2013 \u2029February\u2029 11, \u20292009 \u2029\u2013 \u2029MADS, \u2029Europe\u2019s \u2029premier\u2029 technology \u2029leader\u2029 in\u2029 delivering \u2029highly \u2029targeted\u2029 mobile \u2029advertising \u2029campaigns,\u2029 today \u2029announced \u2029plans \u2029to \u2029enter \u2029into\u2029 a \u2029highly \u2029strategic \u2029partnership \u2029with \u2029AdMob, \u2029the \u2029world\u2019s \u2029largest \u2029mobile \u2029advertising \u2029marketplace.\u2029 Through\u2029 this \u2029partnership, \u2029AdMob\u2029 will \u2029offer \u2029MADS \u2029European \u2029network […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/3302"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3302"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/3302\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}