Redwood City, CA; Madrid, Spain \u2013 May 19th – Amobee Media Systems, the world leader in advertising solutions for mobile operators, has launched mobile advertising for Telef\u00f3nica in Spain. Amobee is providing holistic advertising solutions for Telef\u00f3nica in Spain over the Mobile Internet inventory channel. The move is part of the companies\u2019 global alliance announced in June 2008.<\/p>\n
\u201cTelef\u00f3nica is a great example of a mobile operator taking control of advertising revenues on its network and, in the process, ensuring a positive customer experience,\u201d said Zohar Levkovitz, CEO of Amobee. \u201cThat, in our opinion, is the future of mobile advertising and it is made possible by Amobee. We enable the operator to build a profitable revenue stream from advertising, while giving advertisers an exciting channel to reach their target audience.\u201d<\/p>\n
Using Amobee\u2019s media system, mobile operators can sell ad-enabled inventory to agencies and advertisers who want to buy, deploy, and monitor campaigns across mobile channels. The Amobee system works with the operator\u2019s existing infrastructure to ensure customers get a relevant mobile advertising experience.<\/p>\n
\u201cOur customers\u2019 experience is of paramount importance to us, and was our first priority in considering a mobile advertising solution,\u201d said Susana Rodr\u00edguez Urgel, On-Line Channels and Mobile Commerce Manager, Telef\u00f3nica. \u201cWe chose Amobee because of its ability to provide a relevant mobile advertising experience for our users.\u201d<\/p>\n
Amobee\u2019s telco-grade ad serving solution dynamically inserts relevant ads into all mobile entertainment and communication channels, including video, music, messaging, games, and WAP. With its unique operator-centric approach, Amobee has served mobile advertising campaigns for some of the world\u2019s top brands.<\/p>\n
According to research compiled by INFOADEX 2009 the Spanish mobile advertising market is grew by over 60% in 2008 and is the fastest growing digital advertising channel.<\/p>\n
About Amobee Media Systems<\/strong> About Telef\u00f3nica<\/strong> For more information please contact:<\/p>\n Europe Redwood City, CA; Madrid, Spain \u2013 May 19th – Amobee Media Systems, the world leader in advertising solutions for mobile operators, has launched mobile advertising for Telef\u00f3nica in Spain. Amobee is providing holistic advertising solutions for Telef\u00f3nica in Spain over the Mobile Internet inventory channel. The move is part of the companies\u2019 global alliance announced […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/3601"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3601"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/3601\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nHeadquartered in Redwood City, California, Amobee Media Systems is the most deployed telco-grade ad-serving solution. Amobee is dedicated to mobile operators, allowing them to dynamically insert advertising impressions in all forms of mobile communication and content: WAP Browsing, Video & Music, SMS, MMS, applications and Games. Amobee\u2019s complete ad serving solution is designed to facilitate the launch of advertising campaigns for brand building, direct response and lead generation helping mobile operators and their subscribers \u201cget more for less.\u201d The company enjoys financial backing from some of the biggest names in venture capital: Accel Partners, Sequoia Capital, and Globespan as well as strategic investments from Motorola, Cisco and two leading operators: Vodafone and Telef\u00f3nica.<\/p>\n
\nTelef\u00f3nica is one of the world\u2019s largest telecommunications operators by market capitalisation. Its activities are centred mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both.
\nIt operates in 24 countries and has a global customer base of 260 million. Telef\u00f3nica\u2019s growth strategy is focused on the markets in which it has a strong foothold: Spain, Europe and Latin America. Telef\u00f3nica is a 100% private company, with more than 1.5 million direct shareholders.<\/p>\n
\nBen McDermott
\nAmobee Media Systems
\nben@amobee.com
\n+44 208 849 8867<\/p>\n","protected":false},"excerpt":{"rendered":"