\u00b7 Meffys applications covering 60 countries highlights awards\u2019 international stature and breadth
\n\u00b7 New Business Intelligence category and finalists reflect industry\u2019s coming of age
\n\u00b7 Winners to be announced in London on 23rd June
\n\u00b7 Meffys to be hosted by TV presenter and comedian Hardeep Singh Kohli<\/p>\n
27 May 2009, London \u2013 The Mobile Entertainment Forum (MEF) today announces the shortlist for the 2009 Meffys Mobile Entertainment Awards which were selected after three days of judging involving 43 international press and analysts. Now in their sixth year, the 180+ submissions reflected innovative content, services, applications and handsets deployed across more than 60 countries, intensifying the level of international competition and prestige.<\/p>\n
The categories cover virtually every aspect of mobile entertainment and media, and for the first time included the Business Intelligence Award to recognise companies which are helping the mobile media industry better track, quantify and analyse data to support continued investment. For the second year running, the categories also included the Quality of Experience Award, judged by the end-users themselves through we are:London, an innovative user-centred design agency who are experts in multivariate testing and behavioural targeting.<\/p>\n
The Meffys shortlist demonstrates the unprecedented evolution and highlights unique trends in mobile media and entertainment. For instance, emerging markets (in which mobile has overtaken internet penetration) are driving innovation and fuelling growth with a range of simple and practical solutions for overcoming economic, technological and commercial barriers and driving mass adoption.<\/p>\n
Rimma Perelmuter, Executive Director of MEF, said: \u201cFrom the meteoric rise of apps-inspired vendors and content owners in driving consumer engagement to the remarkable growth achieved in emerging markets and the evolution of transparent, user-friendly business models, the 2009 entries provide a window to all the latest trends and innovations. More than ever, the Meffys reflect the increasing importance of mobile as a key engagement and entertainment channel for consumers.\u201d <\/p>\n
This year\u2019s winners will be unveiled on 23rd June at a special gala awards dinner in London to an audience of 300 key industry players. Hosted by leading social commentator, BBC presenter and comedian Hardeep Singh Kohli, the gala evening is set to be the most exciting Meffys to date. As every year, the event takes place on the first evening of MEF\u2019s official annual conference, Mobile Entertainment Market (www.mem09.com).<\/p>\n
To read more insights from the judging sessions, please visit the MEF Blog<\/p>\n
For a full list of previous Meffys winners, please visit: http:\/\/www.m-e-f.org\/meffys\/meffyspreviouswinners\/<\/p>\n
The Meffys are supported by an impressive array of media partners covering the mobile, entertainment and advertising industries (see notes below).<\/p>\n
Meffys 2009 Shortlist (alphabetical) TV & Video Service<\/strong> Content<\/strong> Social Networking<\/strong> Search & Discovery<\/strong> Ad Campaign<\/strong> D2C Service<\/strong> Application<\/strong> Quality of Experience<\/strong> Mobile First Innovation<\/strong> Business Intelligence<\/strong> Innovative Business Model<\/strong> Handset<\/strong> -Ends-<\/p>\n","protected":false},"excerpt":{"rendered":" \u00b7 Meffys applications covering 60 countries highlights awards\u2019 international stature and breadth \u00b7 New Business Intelligence category and finalists reflect industry\u2019s coming of age \u00b7 Winners to be announced in London on 23rd June \u00b7 Meffys to be hosted by TV presenter and comedian Hardeep Singh Kohli 27 May 2009, London \u2013 The Mobile Entertainment […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/3606"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3606"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/3606\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nGames<\/strong>
\nBolt Creative for \u2018Pocket God\u2019
\nGameloft for \u2018Real Football 2008\u2019
\nNokia for \u2018ONE\u2019
\nRealNetworks for \u2018Tropical Towers\u2019
\nTwistbox Entertainment for \u2018Play for Prizes\u2019
\n
\nMusic Service<\/strong>
\n24-7 Entertainment for \u2018TDC Play\u2019
\nDada & Dada Entertainment for \u2018Dada Music Service\u2019
\nGracenote & Gravity Mobile for \u2018MusicID 2\u2019
\nIMImobile for the \u2018IMImobile Full Track Music Download\u2019
\nShazam Entertainment for \u2018Shazam on iPhone\u2019
\nVodafone Group for \u2018Vodafone Music\u2019<\/p>\n
\nBBC for \u2018BBC iPlayer on mobile\u2019
\nMobiTV for \u2018MobiTV\u2019
\nPacketVideo for \u2018Orange World TV for iPhone\u2019
\nRubberduck Media Lab for \u2018Sonofon Mobile TV\u2019
\nTelegent Systems for \u2018TLG1100\/1120\u2019<\/p>\n
\n2020 London for \u2018Thmbnls \u2013 Interactive Mobile Drama\u2019
\nMOFILM for \u2018Talk to the Hand\u2019
\nTrixcell for \u2018Mobile Magic\u2019
\nXs2TheWorld and OgilvyOne for \u2018Kodak Snow Stories\u2019
\nZed for its \u2018NBA Mobile Offering\u2019
\n
\nTechnology Innovation<\/strong>
\nAdMob for \u2018AdMob for iPhone\u2019
\nGracenote and Omnifone for the \u2018Gracenote and Omnifone Solution\u2019
\nKyte for the \u2018Kyte iPhone Applications Framework\u2019
\nNokia for \u2018Nokia Ovi Store\u2019
\nSaffron Digital for \u2018Rapivo\u2019
\nUnited Fun Traders for \u2018JAM4ME\u2019<\/p>\n
\nHandmade Mobile Entertainment for \u2018Flirtomatic\u2019
\nMTS for \u2018MTS City\u2019
\nNimbuzz for \u2018Nimbuzz\u2019
\nVodacom for \u2018The Grid\u2019
\nZero9 for \u2018Club KdVc\u2019<\/p>\n
\nHandmark for \u2018Pocket Express\u2019
\nMTS for \u2018MTS Super Search\u2019
\nSurfKitchen for \u2018Orange Downloads v1.0R\u2019
\nTelecom Italia for \u2018Next Open Innovation\u2019
\nuLocate for \u2018WHERE\u2019<\/p>\n
\n2020 London for \u2018Thmbnls \u2013 Interactive Mobile Drama\u2019
\nInside Mobile for \u2018Reebok \u2013 You Got Rondo\u2019d\u2019
\nOgilvy Advertising London for \u2018Fanta Stealth Sound System\u2019
\nPontomobi Interactive for \u2018Skol Beats 2008 \u2013 It\u2019s Up to You\u2019
\nTURKCELL for \u2018Tone&Win\u2019<\/p>\n
\nBinbit for \u2018Binbit\u2019
\nGetJar for \u2018GetJar\u2019
\nThumbplay for \u2018Thumbplay \u2019
\nSony Pictures Television Int\u2019l & Sony Ericsson for the \u2018PlayNowTM Kiosk\u2019
\nVolantis Systems for \u2018Ubik.com\u2019<\/p>\n
\nCBS Mobile for \u2018NCAA\u00ae March Madness On Demand\u00ae\u2019
\nOpen Software for \u2018Opera Mini 4.2\u2019
\nOrange for \u2018GlastoNav\u2019
\nPelephone Communications for \u2018SuperTV\u2019
\nSocial Gaming Network for \u2018iFun\u2019<\/p>\n
\nDolby Laboratories for \u2018Dolby Mobile\u2019
\nSkyfire for \u2018Skyfire\u2019
\nTelenor Pakistan for \u2018Telenor PhotoExpress\u2019
\nThumbplay for \u2018Thumbplay OPEN\u2019
\nTelefonica for the\u2018O2 mobile internet portal\u2019<\/p>\n
\nHungama Digital Media for \u2018Tata Sky\u2019
\nMXit Lifestyle for \u2018MXit IM Book\u2019
\nSony Pictures Television Int\u2019l & Sony Ericsson for the \u2018PlayNowTM Kiosk\u2019
\nTelenor Pakistan for \u2018Telenor PhotoExpress\u2019
\nVodacom for \u2018The Grid\u2019
\nZain for \u2018Zain Create\u2019<\/p>\n
\nBango for \u2018Bango Analytics v3\u2019
\ncomScore for \u2018GSMA Proof of Concept\u2019
\nFlurry for \u2018Flurry Analytics\u2019
\nInformate Mobile Intelligence for their \u2018On-device metering technology\u2019
\nOpenwave Systems for \u2018Openwave Mobile Analytics\u2019<\/p>\n
\nmBlox for \u2018Sender-Pays Data\u2019\u2019
\nOrange for \u2018Dolphin Pay-As-You-Go package\u2019
\nTelefonica for the \u2018Global Mobile Ad Server\u2019
\nThe Orchard for \u2018Mobile Roadie\u2019
\nWDSGlobal for \u2018configuremyphone\u2019<\/p>\n
\nINQ Mobile for the \u2018INQ\u00b9- the world\u2019s first social mobile\u2019
\nLG & Dolby for the \u2018LG Arena (KM900)\u2019
\nNokia for the \u2018Nokia 5800 XPRESSMUSIC\u2019
\nResearch In Motion for the \u2018Blackberry Storm\u2019
\nSamsung for the \u2018Samsung Tocco Ultra Edition\u2019<\/p>\n