Pay-per-call services powered by RingRevenue allow advertisers and publishers to capitalize on explosive mobile market growth<\/strong><\/p>\n SAN FRANCISCO \u2013 April 19, 2010 \u2013 OfferMobi, the first performance marketing network in the U.S. to focus entirely on the mobile market, launched today at ad:tech San Francisco. Pay-per-call services offered through technology provider RingRevenue will allow advertisers to track and compensate for high-quality calls, engaging publisher partners to expand their reach within the fast growing mobile advertising space. <\/p>\n With cell phone adoption close to 100 percent and more than 45 million smartphone users in the U.S., OfferMobi recognizes the revenue potential of mobile pay-per-call and is offering advertisers and publishers a valuable new way to build their businesses. While some mobile customers are starting to use their devices to make purchases, most users respond to ads by placing a phone call, making mobile pay-per-call an unprecedented opportunity for marketers. Industry watchers predict a multi-billion dollar mobile advertising market within the next few years as technology improves and smartphone adoption increases, an observation supported by recent moves by Google\u2019s new click-to-call service and Apple\u2019s new iAd platform. <\/p>\n \u201cGiven the widespread adoption of the mobile device and today\u2019s advanced quality filtering and tracking technologies, we see an exciting opportunity in this space,\u201d said Mark Roth, CEO of OfferMobi. \u201cWith our extensive knowledge of performance marketing and RingRevenue\u2019s high-ROI call tracking platform, we\u2019re well-positioned to help advertisers and publishers capitalize on the rapid growth and broad reach of mobile.\u201d <\/p>\n OfferMobi founder Roth (OfferVault) and network director Jimmy Chin bring deep experience in performance marketing, online advertising and mobile marketing.<\/p>\n OfferMobi\u2019s platform allows advertisers to assign unique 800 tracking numbers to each publisher, who use those numbers in campaigns for application-based advertising, SMS, mobile network inventory and mobile search. RingRevenue\u2019s detailed call filtering options assure a high percentage of quality calls, while real-time analytics give advertisers the data they need to adjust payouts, change call flow or take additional measures to ensure top performance. <\/p>\n \u201cThis is the first time marketers have been able to access this rapidly growing niche,\u201d said Chin. \u201cIt goes beyond just getting a text or seeing a landing page. Now you have the opportunity to connect with someone instantly from your phone. It\u2019s an entirely new facet of interactive marketing.\u201d <\/p>\n \u201cOfferMobi is entering the mobile market at just the right time,\u201d said Jason Spievak, CEO of RingRevenue. \u201cWith mobile advertising and pay-per-call, consumers can connect directly with merchants in a single click. Consumers want human interaction. If you aren\u2019t giving it to them, you are losing them.\u201d<\/p>\n Advertisers and publishers interested in getting started with OfferMobi\u2019s pay-per-call services should visit: http:\/\/offermobi.ringrevenue.com\/organizations\/new.<\/p>\n About OfferMobi<\/strong> About RingRevenue, Inc.<\/strong> Pay-per-call services powered by RingRevenue allow advertisers and publishers to capitalize on explosive mobile market growth SAN FRANCISCO \u2013 April 19, 2010 \u2013 OfferMobi, the first performance marketing network in the U.S. to focus entirely on the mobile market, launched today at ad:tech San Francisco. Pay-per-call services offered through technology provider RingRevenue will allow advertisers […]<\/p>\n","protected":false},"author":3142,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/4527"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/3142"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4527"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/4527\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nOfferMobi is the first U.S.-based affiliate network focused on the mobile web. As the first in the mobile network performance arena, the company is not only focused on helping clients acquire new mobile traffic and consumers but also on helping build mobile landing pages and ensuring compliance with the newest laws and compatibility with all mobile devices. <\/p>\n
\nRingRevenue tracks and manages calls even better than clicks, enabling affiliate networks and advertising agencies to track purchases made by phone. RingRevenue’s patent-pending pay-per-call platform makes it easy for online and offline publishers to promote call-based campaigns through the leading affiliate networks, and the company’s proprietary call quality processing engine ensures delivery of the highest-quality callers to advertisers. RingRevenue provides its pay-per-call platform to several leading affiliate networks and agencies.
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