Endorsed by Mobile Ecosystem, Sets Consistent Experience for Mobile Marketing \u201cMMA Mobile Advertising Guidelines continue to provide a framework for mobile advertising that anticipates the evolving needs of marketers and helps ensure a non-intrusive, secure experience for mobile customers,\u201d said Pete Distler, general manager, Sprint Mobile Media Network. \u201cThe guidelines are an example of how the MMA leads the worldwide mobile marketing industry by bringing all players in the ecosystem together to ensure successful, effective mobile advertising campaigns for brands and a positive experience for consumers.\u201d<\/p>\n \u201cThe MMA brings together the key players in the development of its guidelines,\u201d said Heidi Lehmann, VP, Strategic Development, Third Screen Media and co-chair of MMA NA Mobile Advertising Committee. \u201cThe cross-industry collaboration is critical, as we are able to quickly deploy guidelines that meet the needs of the industry and our customers, including the world\u2019s largest marketers, advertising agencies and media companies as well as supply a single, consistent standard to encourage rapid adoption.\u201d<\/p>\n \u201cThe MMA is pleased to release the latest Mobile Advertising Guidelines which is the result of the collaboration of companies representing the entire mobile ecosystem all of whom share the unified goal of promoting common guidelines, measurements and codes of conduct in mobile advertising worldwide,\u201d said Laura Marriott, president of the Mobile Marketing Association.<\/p>\n The fourth revision of the MMA Mobile Advertising Guidelines is published by the MMA\u2019s Mobile Advertising Committee, which is chaired in North America by Sprint Nextel, Third Screen Media and Yahoo!; in Asia by Madhouse; and in EMEA by Enpocket and Vodafone Group. The committee\u2019s membership includes wireless carriers, technology enablers, agencies and content providers. The MMA will deploy a usability lab to validate ongoing iterations to the guidelines later this year. The current MMA mobile advertising guidelines can be viewed at: www.mmaglobal.com\/mobileadvertising.pdf.<\/p>\n The MMA NA Mobile Advertising Committee\u2019s membership includes representatives from:<\/p>\n 24\/7 Real Media About the Mobile Marketing Association (MMA)<\/strong> FOR MORE INFORMATION:<\/strong> Endorsed by Mobile Ecosystem, Sets Consistent Experience for Mobile Marketing New York – Mobile Marketing Forum \u2013 June 5, 2007 \u2014 The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 400 companies across the mobile ecosystem, today released version 4.0 of its Mobile Advertising Guidelines during the Mobile Marketing Forum (MMF) held in New […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/746"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=746"}],"version-history":[{"count":1,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/746\/revisions"}],"predecessor-version":[{"id":8692,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/pages\/746\/revisions\/8692"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/em>
\nNew York – Mobile Marketing Forum \u2013 June 5, 2007<\/strong> \u2014 The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 400 companies across the mobile ecosystem, today released version 4.0 of its Mobile Advertising Guidelines during the Mobile Marketing Forum (MMF) held in New York. The revision includes guidelines for mobile web and downloadable content, such as advertising-oriented games, as well as an overview on Multi-media Messaging Services (MMS). The MMA has been providing thought leadership and customized for mobile industry formats, guidelines and best practices since 2000, and released its first Mobile Advertising Guidelines in September 2005. You cab follow cherryscustomframing<\/a> to know latest guidelines.<\/p>\n
\nAccuWeather, Inc.
\nAction Engine Corporation
\nAdMob
\nAirborne Entertainment
\nAlltel Wireless
\nAmobee Media Systems
\nAOL LLC
\nAT&T Mobility
\nCellfish Media
\nCrisp Wireless
\nDennis Digital
\nDigital Sidebar, Inc.
\nDoubleClick Inc.
\nDynetic MEnpocket, Inc.
\nFlycell Inc.
\nGannett Digital
\nGreystripe
\nHandmark Inc.
\nHelio LLC
\niLoop Mobile, Inc.
\nInfoSpace, Inc.
\nipsh!net, Inc.
\nLimeLife, Inc.
\nMark Beccue Consulting, Inc.
\nMichael Marchese
\nMicrosoft (MSN & Windows Live)
\nMillennial Media
\nMobliss Corporationobile Solutions
\nMoPhap
\nMotricity, Inc.
\nmTLD (.mobi)
\nNellymoser, Inc.
\nNew York Times Company
\nNews Over Wireless
\nNokia
\nNPR
\nOpenwave
\nQualcomm
\nR\/GA
\nReuters
\nRhythm NewMedia
\nSensei Corp.
\nSoapbox Mobile
\nSprint Nextel
\nThe Hyperfactory
\nThe Weather Channel Interactive
\nThird Screen Media
\nTribune Company
\nUnivision Online, Inc.
\nUS Cellular Corp.
\nVerizon Wireless
\nVerve Wireless, Inc.
\nWeatherBug
\nYahoo!, Inc.
\nZingy, Inc.<\/p>\n
\nThe Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association\u2019s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com<\/p>\n
\nValerie Christopherson or
\nKirsten Woodard
\nGlobal Results Comm. (GRC)
\n+1 949 608 0276
\nvaleriec@globalresultspr.com
\nkwoodard@globalresultspr.com<\/p>\n","protected":false},"excerpt":{"rendered":"