17-19 September 2007
London, UK<\/strong><\/p>\n

This London based event is dedicated exclusively to Mobile Web 2.0. There is one session of particular interest from a mobile advertising point of view on Tuesday 18th in the afternoon: “Mobile Advertising: To What Extent Can Operators Enable Personalized Mobile Advertising – Identity and Location Information”<\/em><\/p>\n

Other topics to be covered include:<\/p>\n

\n
• Examine the impact of Mobile Web 2.0 on traditional mobile and web business models: Interaction of web, mobile, media, broadcast and telecom spheres <\/li>\n
• Discover what services will bring Mobile Web 2.0 to life for the mass market <\/li>\n
• Discuss how user interface strategies and widgets facilitate discoverability <\/li>\n
• Determine market demand for mobile communities across global markets and demographic segments and understand <\/li>\n
• How to capture target audiences <\/li>\n
• Pool experiences of existing challenges to user experience and drive browser and device solutions <\/li>\n
• Mobilise the Long-Tail to enable the move of Web 2.0 applications to mobile <\/li>\n
• Determine who will own the user’s digital footprint <\/li>\n<\/ul>\n

  For more information visit the conference website HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  17-19 September 2007 London, UK This London based event is dedicated exclusively to Mobile Web 2.0. There is one session of particular interest from a mobile advertising point of view on Tuesday 18th in the afternoon: “Mobile Advertising: To What Extent Can Operators Enable Personalized Mobile Advertising – Identity and Location Information”<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1003"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1003"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1003\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1003"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}