{"id":1087,"date":"2007-09-11T19:19:12","date_gmt":"2007-09-11T19:19:12","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=1087"},"modified":"2007-09-13T06:27:01","modified_gmt":"2007-09-13T06:27:01","slug":"high-fashion-comes-to-mobile-advertising","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=1087","title":{"rendered":"High Fashion Comes to Mobile Advertising"},"content":{"rendered":"

style-com.gifAt the New York Fashion Week, Style.com<\/strong>, the Cond\u00e9 Nast<\/strong> fashion website that includes Vogue<\/strong> and W<\/strong>, launched a new mobile initiative. Carrie Seifer<\/strong>, Director of Emerging Technologies, Cond\u00e9Net, said \u201dStyle.com\u2019s mobile application creates yet another touch point for our readers to enjoy our content and our advertisers to follow that devout reader.”<\/p>\n

The mobile site initially is providing a daily look at Fashion Week, and gives readers a chance to vote on their favorite images.

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<\/p>\n

Style.com will have monthly advertising sponsors for the mobile site, in a move that shows that mobile advertising continues to attract an ever wider range of brands. <\/p>\n

The advertising will be served by Enpocket<\/strong>, who is also responsible for powering the mobile site. <\/p>\n

Read the full Enpocket press release HERE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

At the New York Fashion Week, Style.com, the Cond\u00e9 Nast fashion website that includes Vogue and W, launched a new mobile initiative. Carrie Seifer, Director of Emerging Technologies, Cond\u00e9Net, said \u201dStyle.com\u2019s mobile application creates yet another touch point for our readers to enjoy our content and our advertisers to follow that devout reader.”<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,3],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1087"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1087"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1087\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1087"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}